In this episode of the BuzzStream Podcast, host Vince Nero chats with Amanda Walls, founder and director of Cedarwood Digital.

Amanda shares her journey from journalism to digital marketing.

They discuss the importance of understanding journalistic needs, crafting compelling pitches, and the nuances of digital PR.

Amanda also offers valuable tips for PR professionals.

⏰ Timestamps

00:00 - Intro

01:11 - Amanda Walls' Journey from Journalism to Marketing

03:19 - Experiences in Australian Journalism

05:19 - Transition to Digital Marketing

11:59 - Founding Cedarwood Digital

15:55 - Insights on Digital PR and Journalism

25:02 - Scaling Email Campaigns: Curating Your Lists

25:57 - Leveraging Twitter for Media Outreach

27:38 - Identifying the Right Journalists

27:56 - Effective Use of Media Databases

28:18 - Avoiding Common Pitfalls in PR Pitches

38:10 - Understanding Journalists' Perspectives on SEO

50:31 - Building Strong PR-Journalist Relationships

54:55 - Conclusion and Final Thoughts

💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-secrets/

🤝 Our website: ⁠⁠https://www.buzzstream.com⁠ ⁠

🌎 Follow us on X / ⁠@buzzstream⁠

✉️ Subscribe to the newsletter: ⁠https://www.buzzstream.com/newsletter/