2X eCommerce Podcast

Digital Products → How Ryan Sold a Million Stars

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Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen.

Guest’s Links: 

  • Website: Read the Book: How I Sold a Million Stars
  • LinkedIn: Ryan Hart



Connect with 2X eCommerce:

  • Website: 2X eCommerce Website
  • Instagram: 2X eCommerce Instagram
  • Twitter: 2X eCommerce Twitter
  • YouTube: 2X eCommerce YouTube

  • (00:00) - How Ryan Sold a Million Stars
  • (04:10) - Introduction to Digital Products
  • (04:24) - From Insurance to E-commerce
  • (05:47) - Building the First Digital Product
  • (07:55) - The Star Dedication Concept
  • (10:05) - Developing the Star Dedication Platform
  • (13:58) - Launching with Groupon and Other Platforms
  • (20:45) - Collecting Customer Feedback
  • (21:54) - Expanding Product Offerings
  • (23:11) - Business Growth and Exit Strategy
  • (25:23) - Revenue and Side Business Insights
  • (26:04) - Full-Time Job and Side Hustle
  • (26:53) - Decision to Sell the Business
  • (31:09) - Life After Selling the Business
  • (32:35) - Current Ventures and Advice
  • (37:17) - Final Thoughts and Takeaways
    • Creators & Guests
    • Kunle Campbell - Host
    • Ryan Hart - Guest
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      2X eCommerce PodcastBy Kunle Campbell
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