Apply to the ScaleUp Blueprint: 2025 Edition here:
https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4

📧 Subscribe to Our Conscious Commerce Newsletter:
https://subscribe.2xecommerce.com

📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy
Amazon: https://amzn.to/3ybY6WS
Walmart: https://bit.ly/3swOuDe
Kogan Page: https://bit.ly/44DylLn
Barnes & Noble: https://bit.ly/3Pgd4B4
WHSmith: https://bit.ly/4bfr9r3

Apply to the ScaleUp Blueprint: 2025 Edition here:
https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4

📧 Subscribe to Our Conscious Commerce Newsletter:
https://subscribe.2xecommerce.com

📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy
Amazon: https://amzn.to/3ybY6WS
Walmart: https://bit.ly/3swOuDe
Kogan Page: https://bit.ly/44DylLn
Barnes & Noble: https://bit.ly/3Pgd4B4
WHSmith: https://bit.ly/4bfr9r3

Strategic Actions for a Profitable Q1: eCommerce Insights for 2025

In this episode of 2X eCommerce, we delve into six key actions to take in Q1 to set the foundation for a successful 2025. The episode covers strategies for brand building, optimizing gross margins, improving cash flow, rethinking pricing strategies, building a strong team, and expanding into new channels like TikTok Shop. Also introduced is the Scale-Up Blueprint 2025 coaching program, exclusive to 12 eCommerce operators. Tune in for actionable steps to increase profitability and growth in the New Year.

• (00:00) - Introduction and Episode Delay

In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.

• (00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić

1. Inspire Brand Group
   • Marin Ištvanić’s agency, specializing in Meta ad campaigns for eCommerce brands.
   • Website: Inspire Digital Group
2. Funnel Calculator
   • A custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance.
   • Promised to be shared with the audience via the show notes.
3. ABO and Advantage Shopping Plus
   • Strategies discussed for testing and scaling ad campaigns.
   • Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps.
4. Analytics Tools
   • Triple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns.
   • Northbeam: Another analytics tool for tracking ad performance and audience behavior.

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.

2️⃣ Address Validator
↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address Validator

Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.

With Address Validator, you can:

• Prevent delivery errors and save on reshipping costs.
• Enhance customer trust with faster, hassle-free deliveries.
• Automate address validation, freeing up time for your team to focus on growth.

To learn more, visit AddressValidator.com.
Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi, a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learnings from their presence in major retailers like Walmart and emphasizes the role of micro-influencers and loyal customers in their marketing strategy. The episode offers valuable lessons on navigating the challenges of the evolving eCommerce landscape and building a profitable brand with minimal resources.

• (00:00) - $40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah

• Insense: A platform used for sourcing creators and generating user-generated content (UGC).
• TikTok Shop: A growing social commerce platform that integrates shopping directly into the TikTok experience.
• Shopify and Shop App: Obvi uses Shopify for DTC sales and sees potential in the Shop App for social commerce innovation.
• SPINS and Nielsen Data: Tools for retail sales analytics, used to gather insights about performance in stores like Walmart.

Books Mentioned

• Winning Is Everything by Tim Grover: A recommended read by Ron Shah.

Community Management

• Obvi’s Facebook Group: A 105,000-member community of loyal customers actively engaging around collagen and wellness topics.

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.

2️⃣ Address Validator
↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address Validator

Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.

With Address Validator, you can:

• Prevent delivery errors and save on reshipping costs.
• Enhance customer trust with faster, hassle-free deliveries.
• Automate address validation, freeing up time for your team to focus on growth.

To learn more, visit AddressValidator.com.
Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. Pradeep

In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers on a deeper level. This episode is a treasure trove of actionable insights for eCommerce operators looking to increase sales and customer loyalty.

• (00:00) - How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep

1. Sensory AI: Explore Dr. Pradeep’s neuroscience-powered Gen AI platform for crafting personalized marketing strategies: sensory.ai
2. Book: Neuro AI by Dr. A.K. Pradeep: Winning the Mind of Consumers with Neuroscience Powered Gen AI – A guide to leveraging neuroscience and AI in marketing, Available on Amazon: https://amzn.to/4eMRM7T

Creators & Guests

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.

This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.

• (00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou

• Masterclass: www.gloriachoupr.com/masterclass
• Freebie: www.gloriachoupr.com/giftguide
• Program: www.getfeaturedaccelerator.com

Creators & Guests

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.

Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

Shownote available on: https://2xecommerce.com/podcast/ep456/
Optimizing eCommerce Shipping with ShipAccel: Insights from Gitika on Streamlining Operations

In this episode of the 2X eCommerce podcast, host Kunle Campbell converses with Gitika from ShipAccel, a new eCommerce platform launched by Pitney Bowes. They discuss how ShipAccel addresses the unique shipping needs of small to medium businesses (SMBs) and larger enterprises by offering both user interface and API solutions to streamline label printing, manage cross-border shipping, and handle returns. Gitika explains how automation and strategic technology can reduce manual tasks, increase fulfillment speed, and lower shipping costs, ultimately improving post-purchase experiences and supporting business growth. The episode provides valuable insights into optimizing eCommerce operations through smarter automated shipping solutions.

• (00:00) - How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.

Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

Shownotes available on: https://2xecommerce.com/podcast/ep458/

In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform that helps eCommerce brands outsource high-level roles like marketing, operations, and finance to top talent in Sri Lanka. They discuss the advantages of tapping into Sri Lanka's highly educated and skilled workforce, the impact of AI on outsourcing, and practical steps for integrating remote talent into a company's team. Ian shares insights from Oceans' experiences with over 300 clients, highlighting how businesses can scale efficiently while reducing costs.

• (00:00) - How to Optimize Your eCommerce Team with High-Level Outsourcing → Ian Myers

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ ShipAccel
↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money.
 
With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.

Head over to ShipAccel.com to find out more

2️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.
New customers only. Terms and conditions apply.

Creators & Guests

Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

Shownotes available on: https://2xecommerce.com/podcast/ep457/

In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies.

00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov
01:14 Effective Ad Creative Strategies
02:30 Meet Lachezar: Journey into eCommerce
07:35 Agency Growth and Market Positioning
09:27 Innovative Ad Formats for 2024
10:43 Boost Your Visibility with Reviews.io
15:07 Customer-Centric Advertising Techniques
20:40 Crafting Compelling Video Creatives
25:22 Balancing Ad Creative Types for DTC Brands
26:31 Optimizing Ad Concepts and Hooks
28:57 Case Study: Loop Earplugs' Marketing Strategy
33:43 Understanding Your Ideal Customer Profile (ICP)
38:42 The Role of AI in Media Buying and Creative Strategy
48:10 Maximizing AOV with Creative Strategies
50:35 Wrapping Up: Key Takeaways and Final Thoughts

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ ShipAccel
↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money.
 
With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.

Head over to ShipAccel.com to find out more

2️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.
New customers only. Terms and conditions apply.

Creators & Guests

• (00:00) - The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov

Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

Shownote available on: https://2xecommerce.com/podcast/ep456/

In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Elery, the founder of Nift, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how Nift offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers who aren't actively in the market but are interested. Through tailored gift mechanisms, Nift allows brands to reach new audiences while collecting valuable first-party data, offering a game-changing channel for customer acquisition. Elery shares insights into managing Nift accounts, optimizing conversion rates, and the potential benefits for both large and emerging brands, highlighting its consistency and scalability as an acquisition channel. The conversation also touches on the challenges marketers face with traditional advertising platforms, and how Nift's approach can provide a more efficient path to growth.

00:00 How Nift is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer
01:59 Meet Elery: The Visionary Behind Nift
02:28 Elery's Journey: From Tech Enthusiast to Marketing Innovator
04:44 The Problem with Traditional Advertising
05:54 Introducing Nift: A Revolutionary Platform
08:56 How Nift Works: A Deep Dive
13:15 Success Stories: Brands Thriving with Nift
16:35 Optimizing Your Marketing Strategy with Nift
18:57 Nift's Unique Approach to Customer Engagement
26:44 Scaling with Nift: Opportunities for Emerging Brands
37:05 Getting Started with Nift: Tips and Offers
42:07 Conclusion: Embrace the Future of Customer Acquisition

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ ShipAccel
↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money.
 
With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.

Head over to ShipAccel.com to find out more

2️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.
New customers only. Terms and conditions apply.

Creators & Guests

• (00:00) - How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer