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2X eCommerce Podcast episodes
- Cutout 1: Leveraging AI for Creative Direction in Meta Ads → Depesh Mandalia
In this cutout episode, Meta Ads expert Depesh Mandalia shows you how AI can be a game-changer in driving your creative direction. He breaks down how AI tools can simplify your video script creation, boost your ad performance, and provide you with crucial data insights to take your campaigns to the next level. Don’t miss these valuable strategies—l
Listen to the full episode at https://2xecommerce.com/podcast/ep424/.
Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here: https://subscribe.2xecommerce.com/subscribe
Connect with 2X eCommerce:- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests- Kunle Campbell - Host
- Depesh Mandalia - Guest
★ Support this podcast ★7 min - August Update → Kunle Campbell
In this brief episode of the 2X eCommerce podcast, host Kunle Campbell provides an update on the podcast’s schedule and his personal plans. Key highlights include:
- August Break: Kunle will be taking the rest of August off to recharge and spend time with family.
- Importance of Rest: Emphasis on the importance of sleep and mental health.
- Interim Content: Short episodes will be released every three days, featuring key clips from past episodes.
- September Preview: Upcoming focus on Q4 planning, Black Friday, and Cyber Monday strategies.
- New Newsletter: Introduction of the 'Conscious Commerce' newsletter, blending health, mindset, and commerce tips.Thank you for your continued support and we look forward to returning in September with renewed energy and valuable insights.
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Creators & Guests- Kunle Campbell - Host
★ Support this podcast ★6 min - How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus
Dylan Jahraus is a seasoned e-commerce expert and successful Etsy seller, with multiple 7-figures in sales on the platform. Dylan has a background in corporate e-commerce at Zappos and Zulily, she now empowers thousands of Etsy sellers worldwide through her coaching programs, helping them achieve significant sales growth.
Dylan Jahraus’ Free Webinar:
Dylan offers a free webinar that targets profitable customers on Etsy and provides actionable steps to increase traffic and sales within the first 30 days on the platform.Sign Up here: https://etsy.dylanjahraus.com/watch
- (00:00) - How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus
- (02:02) - Meet Dylan Jahraus: From Side Hustle to Six-Figure Business
- (03:18) - Dylan's Background and Journey to Etsy Success
- (04:48) - Key Takeaways from Early eCommerce Experience
- (06:34) - First Steps on Etsy: From Wedding Decor to Thriving Business
- (08:41) - Etsy's Evolution from 2016 to 2024
- (10:15) - Navigating Etsy's Marketplace and Customer Expectations
- (21:45) - Strategies for High Revenue on Etsy
- (23:48) - Balanced Product Mix for High Revenue
- (24:29) - Importance of Product Curation
- (26:22) - Running an Etsy Business Without Making Products
- (29:41) - Optimizing Etsy Listings for Higher Conversion
- (34:39) - Top Categories to Sell and Avoid on Etsy
- (38:48) - Maximizing Customer Lifetime Value
- (44:43) - Final Thoughts and Resources
Sign up to the 2X Newsletter:
After much thought and deliberation, I created the 2X Newsletter, which sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Moving forward, you can find all the show notes for this podcast in the 2X Newsletter.
Plus, I’ll share my wins and losses as an eCommerce operator, growth strategies that are working, tools I use to streamline workflows, and expert tips.Sign Up here: https://subscribe.2xecommerce.com/subscribe
Creators & Guests
- Kunle Campbell - Host
- Dylan Jahraus - Guest
★ Support this podcast ★48 min - Digital Products → How Ryan Sold a Million Stars
Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen.
Guest’s Links:
- Website: Read the Book: How I Sold a Million Stars
- LinkedIn: Ryan Hart
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
- (00:00) - How Ryan Sold a Million Stars
- (04:10) - Introduction to Digital Products
- (04:24) - From Insurance to E-commerce
- (05:47) - Building the First Digital Product
- (07:55) - The Star Dedication Concept
- (10:05) - Developing the Star Dedication Platform
- (13:58) - Launching with Groupon and Other Platforms
- (20:45) - Collecting Customer Feedback
- (21:54) - Expanding Product Offerings
- (23:11) - Business Growth and Exit Strategy
- (25:23) - Revenue and Side Business Insights
- (26:04) - Full-Time Job and Side Hustle
- (26:53) - Decision to Sell the Business
- (31:09) - Life After Selling the Business
- (32:35) - Current Ventures and Advice
- (37:17) - Final Thoughts and Takeaways
Creators & Guests- Kunle Campbell - Host
- Ryan Hart - Guest
★ Support this podcast ★41 min - How AI and Entity-Based Search are Transforming SEO → Zach Boyette
Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.
- (00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette
- (01:29) - Introduction to the Episode
- (03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble
- (08:18) - Exciting Services: Paid Media and SEO
- (09:16) - Impact of AI on Search and SEO
- (11:02) - SEO Strategies for eCommerce Brands
- (18:37) - Role of SEO Agencies in the New Era
- (20:47) - The Rise of Social Search Platforms
- (34:34) - Conversion Rate Optimization (CRO)
- (44:59) - Google's API Leak and SEO Insights
- (47:34) - Conclusion and Final Thoughts
Guest’s Links:- Website: Galactic Fed
_____________________________
- LinkedIn: Zach Boyette
- LinkedIn: Irina Papuc
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Creators & Guests
- Kunle Campbell - Host
- Zach Boyette - Guest
★ Support this podcast ★47 min - How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert Hamm
In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business.
Learn how effective ad spend, strategic capital management, and automation have driven their growth. Discover the challenges and successes they've experienced, and get actionable insights into financing your own eCommerce venture. Don't miss this inspiring conversation filled with valuable tips for growing your business!
📝 Shownotes for this episode
Guest’s Links:- Website: Clearco - invoice funding for eCommerce
- Website: HatLaunch - get your own custom hats
_____________________________ - LinkedIn: Andrew Curtis
- LinkedIn: Robert Hamm
- LinkedIn: Tyler Smith
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
- (00:00) - Introduction to Capital Management
- (01:14) - Meet the Guests: Clearco and Hat Launch
- (03:09) - The Hat Launch Journey
- (03:50) - Scaling with Automation and Innovation
- (04:50) - Navigating Capital Challenges
- (06:41) - Leveraging Clearco and PayPal
- (18:13) - The Role of Marketing in Growth
- (22:44) - Financial Strategies and Trends
- (27:51) - Customer Cashflow Management with Clerico
- (28:26) - Diverse Uses of Clerico Funding
- (29:23) - Monthly Invoicing and Ad Spend
- (29:47) - When to Consider Invoice Financing
- (31:55) - The Importance of Profitability in Ad Spend
- (33:08) - Clearco's Unique Financing Approach
- (39:32) - Navigating Platform Volatility
- (44:28) - Synergy Between Finance and Advertising
- (45:50) - Diversifying Revenue Streams
- (54:00) - Final Thoughts and Resources
Creators & Guests- Robert Hamm - Guest
- Tyler Smith - Guest
- Andrew Curtis - Guest
- Kunle Campbell - Host
★ Support this podcast ★56 min - How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia
In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.
- (00:00) - Introduction to the Episode
- (00:33) - The Emotional vs. Functional Debate in Advertising
- (01:43) - Deepesh Mandalia's Journey and Expertise
- (04:02) - The Evolution of Deepesh's Career
- (08:28) - The 5W Avatar Framework
- (19:47) - Stages of Awareness in Marketing
- (24:10) - Creating Effective Ad Campaigns
- (29:09) - Analyzing Ad Performance
- (30:16) - Analyzing Ad Effectiveness
- (31:00) - E-commerce Metrics and Insights
- (31:32) - Optimizing Instagram Ads
- (34:08) - Leveraging AI for Advertising
- (35:12) - Building AI-Powered Tools
- (40:45) - AI in Video and Image Creation
- (49:33) - Rapid Fire Questions
- (54:40) - Special Offer and Conclusion
Get access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346📝 Shownotes for this episode
Guest’s Links:- Website: Depesh's Ad Signals Platform
- LinkedIn: Depesh's LinkedIn Profile
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests
- Depesh Mandalia - Guest
- Kunle Campbell - Host
★ Support this podcast ★58 min - How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
Tyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler’s work focuses on leveraging personalization to drive brand loyalty and satisfaction.
- (00:00) - How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
- (01:00) - Introduction to the Podcast and Guest
- (02:30) - Tyler Delman's Journey to B2B Marketing
- (04:42) - The Importance of Branded Packaging
- (11:26) - Maximizing Customer Lifetime Value
- (15:55) - Personalization in Unboxing Experiences
- (20:18) - Implementing Personalized Inserts
- (30:17) - Conclusion and Contact Information
Guest’s Links:- Website: UnDigital - Unboxing Experience Platform
- LinkedIn: Tyler's LinkedIn Profile
- LinkedIn: UnDigital's LinkedIn
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests- Kunle Campbell - Host
- Tyler Delarm - Guest
★ Support this podcast ★32 min - How HatLaunch Scaled to $10M/yr Revenue with Non-Dilutive Capital
Creators & Guests- Robert Hamm - Guest
- Tyler Smith - Guest
- Andrew Curtis - Guest
- Kunle Campbell - Host
57 min - $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist
In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discover mouth taping, and how he used his entrepreneurial skills to fill a market gap with a unique product.
Alex delves into the innovative strategies he employed, including running his own Facebook ads, even when the company was generating $14 million in revenue. He highlights the importance of effective branding and influencer partnerships in scaling the brand's awareness. Alex also touches on the personal challenges he overcame, including divorce and burnout, and how these experiences shaped his business approach and product development.
The episode covers Alex's approach to market research, emphasizing the significant total addressable market for his product. He discusses the brand's rapid growth, significant partnerships with entities like the UFC and Joe Rogan, and the use of influencer marketing to drive awareness and sales. Listeners will gain insights into building a strong brand, effective advertising strategies, and leveraging personal experiences to create impactful products.- (00:00) - $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist
- (01:00) - Introduction to the 2x eCommerce Podcast
- (03:15) - Alex Neist's Journey: From Athlete to Entrepreneur
- (12:09) - The Birth of Hostage Tape
- (19:26) - Scaling Hostage Tape to Success
- (24:59) - Marketing Strategies and Brand Building
- (43:57) - Team Building and Company Culture
- (47:09) - Building a Positive Team Culture
- (48:16) - The Success Behind Hostage Tape
- (50:11) - Joe Rogan Sponsorship Journey
- (52:23) - Influencer Marketing Strategies
- (01:05:16) - The Science of Nose Breathing
- (01:17:37) - Retail Expansion Plans
- (01:23:07) - Mindset and Visualization Techniques
- (01:29:59) - Rapid Fire Questions
Guest’s Links:- Website: Hostage Tape
- LinkedIn: Alex’s LinkedIn Profile
- LinkedIn: Hostage Tapes' LinkedIn
- IG: Hostage Tape's IG
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests- Alex Neist - Guest
- Kunle Campbell - Host
★ Support this podcast ★1 hr 33 min
About 2X eCommerce Podcast
From the publisher's feed
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce