2X eCommerce Podcast

How AI and Entity-Based Search are Transforming SEO → Zach Boyette

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Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.

  • (00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette
  • (01:29) - Introduction to the Episode
  • (03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble
  • (08:18) - Exciting Services: Paid Media and SEO
  • (09:16) - Impact of AI on Search and SEO
  • (11:02) - SEO Strategies for eCommerce Brands
  • (18:37) - Role of SEO Agencies in the New Era
  • (20:47) - The Rise of Social Search Platforms
  • (34:34) - Conversion Rate Optimization (CRO)
  • (44:59) - Google's API Leak and SEO Insights
  • (47:34) - Conclusion and Final Thoughts


    • Guest’s Links: 

    • Website: Galactic Fed

    _____________________________

    • LinkedIn: Zach Boyette
    • LinkedIn: Irina Papuc


    Connect with 2X eCommerce:

    • Website: 2X eCommerce Website
    • Instagram: 2X eCommerce Instagram
    • Twitter: 2X eCommerce Twitter
    • YouTube: 2X eCommerce YouTube


    Creators & Guests

    • Kunle Campbell - Host
    • Zach Boyette - Guest
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