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Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

Shownote available on: https://2xecommerce.com/podcast/ep450/

S9 EP53:
In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerce brands in 2024 and 2025. He discusses the importance of product innovation, efficient marketing, and streamlined operations, using examples from leading brands like Seed Health, Athletic Greens, and Mudwater. The episode dives deep into strategies for product development, community-building via influencers, retention techniques, and the role of financial literacy in achieving sustainable growth. Listeners will gain actionable insights for building and scaling high-growth e-commerce businesses.

00:00 Introduction to the Three Pillars of E-commerce Growth
00:36 Welcome and Episode Overview
02:11 Deep Dive into Product Innovation
16:01 Marketing Strategies for E-commerce Growth
25:31 Operational Excellence and Financial Insights
32:01 The Power of Simplicity and Focus
34:03 Conclusion and Final Thoughts

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
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Creators & Guests

Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

Shownote available on: https://2xecommerce.com/podcast/ep450/

S9 EP52:
Kelley Thornton is the co-founder and CEO of Tiege Hanley, a direct-to-consumer men’s skincare company that focuses on simplifying skincare for men. With a background in entrepreneurship and marketing, Kelley has led Tiege Hanley to become a multi-million-dollar business, with a significant presence in both DTC and emerging platforms like TikTok Shop. Under his leadership, the company continues to expand internationally and into wholesale channels.

Here’s how Tiege Hanley, the men’s skincare brand, sustains bottom-line growth in a challenging market. CEO Kelley Thornton outlines the strategic steps they’ve taken to optimize operations, control costs, and navigate supply chain disruptions. Learn how the brand continues to drive profitability while scaling, using efficient practices and adaptive strategies tailored to market conditions.

• (00:00) - Introduction and Business Overview

• Website: Tiege Hanley → https://www.tiege.com/
• LinkedIn: Kelley Thornton → https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Creators & Guests

Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

S9 EP51:
Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard, a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kathy has honed her expertise in marketing with both Fortune 500 companies and dynamic DTC brands, transforming their strategies to create meaningful connections with consumers.

Kathy is a champion of mastering your "Brand Fundamentals"—Positioning, Purpose, Mission, Values, and Identity. Through her Clarity Catalyst Workshop, she empowers brands to gain crystal-clear clarity on these core elements and effectively leverage them in the marketplace. As a Master Teacher for SKU, the CPG Accelerator, Kathy also lends her knowledge to startup founders through programs like 7-Eleven's Brands with Heart and REI + Founded Outdoors' BIPOC accelerator, helping them craft impactful brand stories and drive success.

 
Guest’s Links: 

• Website: The Clarity Wizard → https://www.theclaritywizard.com/
• LinkedIn: Kathy (Guzmán) Galloway → https://www.linkedin.com/in/kathygalloway/

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Creators & Guests

In this episode, Kosmo Khosravi, Founder and CEO of Kosmo’s Q, shares how he built a thriving barbecue spices brand by focusing on customer retention and personal values. Kosmo discusses the importance of meeting customers where they are, creating products that keep them coming back, and the pivotal moment that led him to pursue his passion full-time. Tune in to learn how Kosmo turned Kosmo’s Q into a leading name in the American barbecue scene.

Full episode: S7:E13  |  From $500 to $50M+: The Story of Kosmos Q
https://2xecommerce.com/podcast/ep355/

Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.

Sign Up here:  https://subscribe.2xecommerce.com/subscribe

Connect with 2X eCommerce:

• Website: 2X eCommerce Website
• Instagram: 2X eCommerce Instagram
• Twitter: 2X eCommerce Twitter
• YouTube: 2X eCommerce YouTube

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Amazon: Buy on Amazon
• Walmart: Buy on Walmart
• Kogan Page: Buy on Kogan Page
• Barnes & Noble: Buy on Barnes & Noble
• WHSmith: Buy on WHSmith

In this cut-out edition episode, Oren Schauble, creator of Product People, explores the power of product innovation and 9-figure M&A roll-ups in driving business growth. Oren shares insights on how global sourcing, niche product development, and strategic mergers can help entrepreneurs build and scale successful businesses. Tune in to learn how to navigate market trends and create standout products in today’s competitive landscape.

Full episode: S7:E16.
https://2xecommerce.com/podcast/ep358/

Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.

Sign Up here:  https://subscribe.2xecommerce.com/subscribe

Connect with 2X eCommerce:

• Website: 2X eCommerce Website
• Instagram: 2X eCommerce Instagram
• Twitter: 2X eCommerce Twitter
• YouTube: 2X eCommerce YouTube

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Amazon: Buy on Amazon
• Walmart: Buy on Walmart
• Kogan Page: Buy on Kogan Page
• Barnes & Noble: Buy on Barnes & Noble
• WHSmith: Buy on WHSmith

In this cut-out edition episode, Alex Neist, founder of Hostage Tape, shares how Meta ads, strategic branding, and influencer collaborations drove his company to $40M in revenue by year three. Alex discusses the importance of creating polarizing brands, iterating on creative strategies, and leveraging different ad types to capture various customer segments. Tune in to learn actionable insights for scaling your e-commerce brand.

Full episode: S9:E35 |  $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape’s Success → Alex Neist
https://2xecommerce.com/podcast/ep444/

Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.

Sign Up here:  https://subscribe.2xecommerce.com/subscribe

Connect with 2X eCommerce:

• Website: 2X eCommerce Website
• Instagram: 2X eCommerce Instagram
• Twitter: 2X eCommerce Twitter
• YouTube: 2X eCommerce YouTube

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Amazon: Buy on Amazon
• Walmart: Buy on Walmart
• Kogan Page: Buy on Kogan Page
• Barnes & Noble: Buy on Barnes & Noble
• WHSmith: Buy on WHSmith

Creators & Guests

In this cut-out edition episode, Nirav Sheth, CEO and founder of Anata, discusses the importance of audience segmentation and investing in user experience (UX) to drive brand growth. Nirav shares insights on how leading brands navigate economic challenges by balancing strong branding with innovative growth strategies. Learn how segmentation and effective UX can help your brand stay resilient and thrive.

Full episode: S9:E15 | 2024 eCommerce Predictions, what to expect → Nirav Sheth

Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.

Sign Up here:  https://subscribe.2xecommerce.com/subscribe

Connect with 2X eCommerce:

• Website: 2X eCommerce Website
• Instagram: 2X eCommerce Instagram
• Twitter: 2X eCommerce Twitter
• YouTube: 2X eCommerce YouTube

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Amazon: Buy on Amazon
• Walmart: Buy on Walmart
• Kogan Page: Buy on Kogan Page
• Barnes & Noble: Buy on Barnes & Noble
• WHSmith: Buy on WHSmith

Creators & Guests

In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to learn actionable tips for maximizing TikTok's advertising potential in the e-commerce space.

Full episode: S9:E34.

Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.

Sign Up here:  https://subscribe.2xecommerce.com/subscribe

Connect with 2X eCommerce:

• Website: 2X eCommerce Website
• Instagram: 2X eCommerce Instagram
• Twitter: 2X eCommerce Twitter
• YouTube: 2X eCommerce YouTube

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Amazon: Buy on Amazon
• Walmart: Buy on Walmart
• Kogan Page: Buy on Kogan Page
• Barnes & Noble: Buy on Barnes & Noble
• WHSmith: Buy on WHSmith

Creators & Guests

In this episode, eCommerce expert Sabir Semerkant reveals why the first 1.7 seconds of a mobile shopping experience can make or break your sales. Learn how to optimize your site for mobile-first customers, focusing on performance and user experience to ensure you capture their attention before they swipe away. Discover actionable strategies to improve your conversion rates and drive more revenue by designing with mobile shoppers in mind.

Listen to the full episode here: https://2xecommerce.com/podcast/ep433/

Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.

Sign Up here:  https://subscribe.2xecommerce.com/subscribe

Connect with 2X eCommerce:

• Website: 2X eCommerce Website
• Instagram: 2X eCommerce Instagram
• Twitter: 2X eCommerce Twitter
• YouTube: 2X eCommerce YouTube

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Amazon: Buy on Amazon
• Walmart: Buy on Walmart
• Kogan Page: Buy on Kogan Page
• Barnes & Noble: Buy on Barnes & Noble
• WHSmith: Buy on WHSmith

Creators & Guests

In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sales to new heights. 

Full episode here: https://2xecommerce.com/podcast/ep430/

Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.

Sign Up here:  https://subscribe.2xecommerce.com/subscribe

Connect with 2X eCommerce:

• Website: 2X eCommerce Website
• Instagram: 2X eCommerce Instagram
• Twitter: 2X eCommerce Twitter
• YouTube: 2X eCommerce YouTube

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Amazon: Buy on Amazon
• Walmart: Buy on Walmart
• Kogan Page: Buy on Kogan Page
• Barnes & Noble: Buy on Barnes & Noble
• WHSmith: Buy on WHSmith