2X eCommerce Podcast

How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia

Listen Later

In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.

  • (00:00) - Introduction to the Episode
  • (00:33) - The Emotional vs. Functional Debate in Advertising
  • (01:43) - Deepesh Mandalia's Journey and Expertise
  • (04:02) - The Evolution of Deepesh's Career
  • (08:28) - The 5W Avatar Framework
  • (19:47) - Stages of Awareness in Marketing
  • (24:10) - Creating Effective Ad Campaigns
  • (29:09) - Analyzing Ad Performance
  • (30:16) - Analyzing Ad Effectiveness
  • (31:00) - E-commerce Metrics and Insights
  • (31:32) - Optimizing Instagram Ads
  • (34:08) - Leveraging AI for Advertising
  • (35:12) - Building AI-Powered Tools
  • (40:45) - AI in Video and Image Creation
  • (49:33) - Rapid Fire Questions
  • (54:40) - Special Offer and Conclusion

    • Get access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346

    📝  Shownotes for this episode

    Guest’s Links: 

    • Website: Depesh's Ad Signals Platform
    • LinkedIn: Depesh's LinkedIn Profile



    Connect with 2X eCommerce:

    • Website: 2X eCommerce Website
    • Instagram: 2X eCommerce Instagram
    • Twitter: 2X eCommerce Twitter
    • YouTube: 2X eCommerce YouTube


    Subscribe to Our Newsletter:
    Stay updated with the latest insights and tips by subscribing to our newsletter here.

    Get a Copy of Kunle’s Book
    Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

    • Amazon: Buy on Amazon
    • Walmart: Buy on Walmart
    • Kogan Page: Buy on Kogan Page
    • Barnes & Noble: Buy on Barnes & Noble
    • WHSmith: Buy on WHSmith

    Creators & Guests

    • Depesh Mandalia - Guest
    • Kunle Campbell - Host

      • ★ Support this podcast ★
      ...more
      View all episodesView all episodes
      Download on the App Store
      2X eCommerce PodcastBy Kunle Campbell
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      48 ratings

      More shows like 2X eCommerce Podcast

      View all
      Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

      Social Media Marketing Podcast

      1,447 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      733 Listeners

      The My Wife Quit Her Job Podcast With Steve Chou by Steve Chou

      The My Wife Quit Her Job Podcast With Steve Chou

      1,355 Listeners

      Shopify Masters by Shopify

      Shopify Masters

      376 Listeners

      Perpetual Traffic by Tier 11

      Perpetual Traffic

      748 Listeners

      Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

      Marketing School - Digital Marketing and Online Marketing Tips

      1,250 Listeners

      How I Built This with Guy Raz by Guy Raz | Wondery

      How I Built This with Guy Raz

      30,222 Listeners

      Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

      Social Media Marketing Talk Show

      82 Listeners

      The Diary Of A CEO with Steven Bartlett by DOAC

      The Diary Of A CEO with Steven Bartlett

      6,458 Listeners

      The Duran Podcast by The Duran

      The Duran Podcast

      571 Listeners

      My First Million by Hubspot Media

      My First Million

      2,599 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      8,736 Listeners

      Acquiring Minds by Will Smith

      Acquiring Minds

      241 Listeners

      Marketing Against The Grain by Hubspot Media

      Marketing Against The Grain

      352 Listeners

      Limited Supply by Nik Sharma

      Limited Supply

      146 Listeners