2X eCommerce Podcast

From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder


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🦷 ABOUT BRYNN SNYDER:
Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.


  • (00:00) -
  • (00:34) - Introducing the 2X eCommerce Podcast
  • (03:56) - How Slate Electric Flosser Works
  • (06:15) - Challenges and Successes in Product Development
  • (20:18) - Funding and Launching Slate
  • (22:39) - Navigating Manufacturing and Iterations
  • (24:58) - Growth and Future Plans for Slate
  • (27:35) - Scaling from Kickstarter to $1M
  • (27:55) - Building Trust with Dental Professionals
  • (29:31) - Expanding Sales Channels: Amazon and Beyond
  • (30:18) - Protecting Intellectual Property
  • (33:16) - Team Growth and Strategic Hiring
  • (35:13) - Defining the Slate Brand
  • (38:30) - Marketplace Strategy and Education
  • (43:54) - Influencer Collaborations and Performance
  • (49:04) - Reflections and Advice for Entrepreneurs
  • (53:00) - Conclusion and Final Thoughts
  • Connect with 2X eCommerce:

    • Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
    • Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
    • Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
    • YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/



    Get a Copy of Kunle’s Book
    Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

    • Buy on Amazon → https://amzn.to/3ybY6WS
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    2X eCommerce PodcastBy Kunle Campbell

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