Digital Signage Done Right

How can you tell if your messages are successful if you don’t first define what success is? In this episode, we delve into how to measure digital signage ROI using QR codes, surveys, hashtags and more.

Take a page from modern marketing trends to make your digital signs more attractive and interesting to your audience. Explore branding, content marketing, influencers, crowdsourcing and more.

Learn how using automated digital signage content that’s tailored to your audience's interests can free up signage managers to concentrate on crafting more important messages and campaigns.

Get advice on campaigns, storytelling, copywriting and word choices, along with text tips for digital signs, a bunch of handy online tools, and lots of real-world examples you can learn from.

The most common digital signage mistakes and pitfalls.

Why not make your digital signage fun? Get gamification ideas with step-by-step advice on how to structure a contest, what kinds of rewards to offer, and examples of how to gamify messages you already have.

Communications planning is about engaging people and getting them to act. Don't get bogged down in the technology and tasks. We’ll walk you through the six stages of the communications cycle, with advice on how to improve every step of the way.

What you put on screens is important, but so is how you put it on them. Too much content can drive people away, and too little can make them lose interest. Learn how to maximize the impact of your digital signage layouts and playlists.

Show metrics on screens using data mapping, data-triggered content, and visualizations and to create a productive and mutually beneficial feedback loop between management and employees.

Get a 16-step digital signage start up plan to save time and headaches down the road. We’ll discuss ideas on best practices with some seasoned advice, and also cover how to avoid some typical pitfalls.