As much as it might seem natural to participate in the creation of media and culture through uploading photos to Instagram, slapping text on an image to create a meme, setting video to a trending song on TikTok, or producing a podcast and sending it out onto the web, this mode of media production is unusual by recent historical standards. This episode discusses participatory media and the way it has been used by businesses, with a special case study of LEGO Ideas.
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Sources, etc:
LEGO Ideas: https://ideas.lego.com/
Brabham, Daren C. ‘Crowdsourcing as a Model for Problem Solving: An Introduction and Cases’. Convergence, vol. 14, no. 1, Feb. 2008, pp. 75–90. https://doi.org/10.1177/1354856507084420
Ghezzi, Antonio, et al. ‘Crowdsourcing: A Review and Suggestions for Future Research’. International Journal of Management Reviews, vol. 20, no. 2, 2018, pp. 343–63. https://doi.org/10.1111/ijmr.12135
Jenkins, H. (2006a). Confronting the Challenges of Participatory Culture: Media Education for the 21st Century. MacArthur Foundation.
Lee, Ashlin. ‘In the Shadow of Platforms: Challenges and Opportunities for the Shadow of Hierarchy in the Age of Platforms and Datafication’. M/C Journal, vol. 24, no. 2, 2, Apr. 2021. https://doi.org/10.5204/mcj.2750
O’Reilly, T. (2005). What is Web 2.0? Design Patterns and Models for the Next Generation of Software. http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=1