The THOMcast

Digital Strategy: reach your targets thanks to your #digitalstrategy — THOMcast E15

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In this episode, Inge Van Israël , Consulting Manager at The House of Marketing joins us to explain how to set up a digital strategy and why companies should keep that in mind. She also shares with us some best practices , do’s and don’ts.

🌶 TODAY’S MENU

  • What is a Digital strategy
  • Why is important to start with a strategy when going digital
  • How to start a Digital strategy

    • 🧩 RESOURCES 👉 https://bit.ly/THOMcastE15

    🚀 TIMESTAMPS

    • (1:30) Introduction of Inge
    • (2:02) What is Digital Strategy
    • (2:45) Digital Strategy doesn’t walk alone
    • (3:40) What are the company’s main questions concerning Digital Strategy
    • (5:18) How does a company start digitalisation
    • (6:52) KPI’s of Digital Strategy
    • (8:38) Test & see what works
    • (9:25) What about budget and time
    • (11:35) Difference between what’s tactical and what’s strategic
    • (14:25) Tips a Tricks

      • 🙋‍♀️ CONTACT US

      Instagram

      Linkedin

      Business inquiries 

      Podcast inquiries

       

      * * *

      This episode is brought to you by The House of Marketing.

      Special thanks to Inge Van Israël. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

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      The THOMcastBy The House of Marketing

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