In this episode Loren Bartley talks about Digital Tools, outlining the pros and cons of the various digital tools available to help you scale and better manage your business.

Loren Bartley

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An extensive list of digital tools that will help you scale & better manage your business Click To Tweet

Digital Tools

In this episode we explore

* The tools that everyone must have to operate an effective business utilising the online space, from the basic through to the more advanced.

* The importance of a Customer Relationship Management (CRM) software

* Whether or not a website is an essential business tool or if we can just have a social media presence or app instead

* Tools you can incorporate into your website to improve functionality

* The various tools you can use to communicate in your business

* The importance of email branding and how to best synchronise your email across devices

* Email marketing options and switching between tools

* Incorporating SMS marketing as part of your marketing strategy

* The best social media management tools that allow you to monitor, schedule and engage with multiple social media platform within the one system

* The different ways you can conduct webinars these days as a result of new technologies

* The online financial tools available for business

* The various options for selling online

* The pros and cons of different online payment methods

* Online tools for delivering products and services, both on and offline

* Online membership management tools for offering online courses or content exclusively to members

* Tools for managing your workflow and priorities

* Integration and automation tools to assist with scaling your business

* Tools for creating images, eBooks, videos and podcasts.

* The pros and cons of the different online advertising tools.

* The benefits of listing your business free and paid online directories

* Some of the things you can do to minimise the risks associated in operating in the online space

* Tips to help you strategically invest your resources in those tools that will be most effective for your business

Resources discussed in the show

* Small Business Victoria Workshop Series

* AP Marketing Works

* Word

* Pages

* Google Docs

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