Business Addicts - The Podcast for people who are addicted to business

In this episode Mark Stephen talks about self-hypnosis, sharing insights into how it can be used as a tool for reducing stress, weight loss and other issues in your life.

Mark Stephens

Mark Stephens first started using meditation to help control his severe asthma attacks at the age of 8. He then went on to study meditation under Chinese teachers, Japanese masters and Tibetan monks. He is a Ju-Jutsu Black Belt, bestselling author and leading hypnotherapist.

In 1990, he was given a possible six months to live with a rapidly growing second-stage lymphoma. 27 years later, thanks to a combination of eastern healing methods, complementary treatments and the best of western medicine, he now has a clean bill of health and inspires other people to transform their lives through hypnosis and motivation programs.

How self-hypnosis can be used to reduce stress, aide in weight loss and sort out other issues in your lifeClick To Tweet

Self-Hypnosis

In this episode we explore

* What self-hypnosis is

* The difference between hypnosis and self-hypnosis

* How self-hypnosis works

* How self-hypnosis is different to the hypnosis you have probably seen on stage

* How elf-hypnosis differs from meditation

* Some of the challenges hypnosis can assist people to overcome

* How self-hypnosis can assist with weight loss

* Advice to assist you in prioritising your health

* Tips for being able to identify the triggers for your bad habits

* Simple strategies you can implement that will assist you in being able to change your behaviours when exposed to those things that usually trigger your bad habits

* Three simple sentences you can tell yourself that will help you break you bad habits, regardless of what they might be

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In this episode Steve Sammartino talks about “the future”, sharing his predicted changes for our world based on the interconnection of human behaviour, technology and economics, studying the patterns and trends to determine where they are going to go in the near and distant future.

Steve Sammartino

Steve Sammartino is renowned as one of Australia’s leading futurists.

He has had multiple technology startups and launched one of the first “Sharing Economy” startups – Rentoid, that he had a successful exit from.

He is a global thought leader and authority on disruption and the author of two books, “The Great Fragmentation – Why the future of business is so small” and “The Lessons That School Forgot – How to hack your way through technology”.

He has also invested in some crazy projects over time, including building a full size drivable car that runs on air and was made using 500,000 pieces of Lego and also sending a Lego rocket into space orbit.

Steve provides expert commentary on emerging technology on Australian TV and news. He has a sharp focus on its impact on business and society. He’s the guy who always knows what’s happening, what’s next and how it will change our world. He know’s how to express big and sometime complex ideas in language everyone can understand.

You can follow Steve Sammartino on LinkedIn, Twitter, Instagram and Facebook.

Australia’s leading Futurists @sammartino shares his insights into what the future will be like in terms of how we work, live, travel, learn and protect our privacyClick To Tweet

The Future

In this episode we explore

* What is a futurist is.

* Predicted changes for our world in terms of human behaviour, technology and economics and how they all interconnect.

* What determines whether or not a technology will be adopted.

* The future of work and how the way we work will change in the not too distant future.

* How labour and location can now be seperate and what that means for the future of work.

* How being an employee is a short-term phenomenon and why jobs may become a thing of the past and what we will be doing instead when it comes to employment.

* Why the education system is broken and what changes need to be made so that our children are prepared for their futures, which will be significantly different from what lay ahead of us when we left school.

* Whether or not being a digital nomad is sustainable long term.

* How place and belonging has been so important to humans throughout history and whether or not that is likely to change.

* Why we need a Government intervention through regulations around the use of technology in a similar way to how the Government has regulated other areas of our lives such as workplace safety in order to create civil society for commerce and for capitalism.

* Why we need to bring back the teaching of “civics” as a subject in schools.

* How our private details are now a commodity and wh...

In this episode Daniel Glickman from Wave.Video talks about social video, sharing insights into how to get the best results from the video you are creating for sharing on social media.

Daniel Glickman

Daniel Glickman is an internationally recognized marketing leader, speaker, and author. As CMO of Wave.video, an innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising, and PR activities. With over two decades of experience in marketing, sales, and brand promotion, Glickman is known as a leader who is committed, charismatic, and “profoundly creative.” He enhances communication across teams and drives customer-centric processes to create new sales channels, disrupt markets, and help build highly profitable companies by leading the marketing department to “own the P/L”.

You can follow Daniel Glickman on Facebook, LinkedIn or Twitter.

You can follow Wave.Video on Facebook, Twitter, Instagram and YouTube.

How to get the best results from the video you create for sharing on social media, with Daniel Glickman (@cmoconfessor) from @wave_videoClick To Tweet

Social Video

In this episode we explore

* How working less can help you achieve more

* Why you should focus on doing one important thing a day

* The advantages small businesses can have by using creativity to disrupt industries and gain a competitive against bigger companies

* Why social media algorithms are favouring video content these days

* The hot trends in the video creation space right now

* Why you shouldn’t be concerned with tactical growth hacking ideas such as which formats (landscape, portrait or square) give you the biggest amplification

* The profound shift that is occurring, where brands are being driven by their audience, letting go of brand guidelines and embracing pop culture in the videos they are creating for social media

* Are there any specific elements that seem to be consistent across videos that performs well on social media that we should consider when creating our video content?

* How low cost video creation costs are allowing businesses to experiment more with video to see what resonates with audiences

* Audience attention and the importance of the first few seconds of the videos you create for sharing on social media

* How you can use on screen text highlights to increase viewing times and ensure your audience are still able to gain value from your video even if they don’t turn the volume on for your video and why captions aren’t the solution

* How long your social media videos should be and how that varies based on your objective,

In this episode Matt Clark talks about how to generate high value leads using LinkedIn, sharing insights into how to connect with, communicate with and convert your ideal customers using LinkedIn.

Matt Clark

Matthew Clark helps Business Owners Get 2-5 High Value Leads Per Day From LinkedIn Without Paying For Ads.

You can connect with Matt Clark on LinkedIn.

How to connect with, communicate with and convert your ideal customers using LinkedIn.Click To Tweet

LinkedIn Lead Generation

In this episode we explore

* What a pick up line is on LinkedIn, why everyone should have one and where you should be using it.

* Why you shouldn’t be using you LinkedIn profiles as a CV and what you should be doing instead.

* Why it’s so important to fully understand who your ideal clients are.

* The best way to find and connect with your ideal clients on LinkedIn in a way that is more likely to result in your connection requests being accepted.

* The benefits of a LinkedIn premium plan.

* How to use LinkedIn to go from being a relative nobody to unlocking your influence, building credibility and becoming an authority.

* Top tips for getting more quality recommendations.

* Strategies for being able to message people and follow up with leads on LinkedIn without being perceived as a spammer.

* How to go from being connected to people to closing deals.

* How to incorporate automation practices within your LinkedIn strategy.

Resources discussed in the show

* The Virtual Edge

* Suzi Dafnis – Her Business Connection Statement

* LinkedIn Social Selling Index

* The LinkedIn Mini-Makeover

* LinkedIn Rainmaker System

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In this episode Peter Engelhardt talks about business branding, sharing insights into how you can transform your business into a brand.

Peter Engelhardt

Peter Engelhardt is a brand consultant and entrepreneur focused on strategic branding and design for small to medium sized enterprises. He is the founder and CEO of Creative Brew, a strategic design agency that helps entrepreneurs and business creators who want to transform their businesses into industry leading brands.

Peter and his team have also developed the world’s only interactive eTool, Plan2Brand. Designed to make it easier for business owners to understand brand strategy it guides users through the process of crafting a meaningful strategic roadmap.

Peter is also the Author of ‘Differentiate to Dominate,’ and blogs regularly on brand, design and strategic thinking.

You can follow Peter on Facebook, LinkedIn and Twitter.

7 steps to transform your business into a brand with @EngelhardtPeterClick To Tweet

Business Branding

In this episode we explore

* What brand strategy is and why is it so important.

* The 7 steps to transform your business into a brand.

* Why having a purpose or doing what you do is so important in business and how a purpose can help you outperform your competition.

* The importance of creating client personas, a.k.a. ideal customer avatars.

* Advice for anyone who is getting stuck identifying their ideal customers.

* What a positioning statement is and why it is so powerful for businesses to develop one.

* What brand pillars are.

* How your promise helps shape your brand.

* What’s involved in creating a vision statement for your business.

* How adopting human characteristics (or traits/brand archetypes) can positively shape how people feel about your brand and further set you apart.

* What Brand Archetypes are how you can use them to help you stand apart from your competitors.

Resources discussed in the show

* Start with why: How great leaders inspire action – Simon Sinek

* The 7 steps to transform your business into a brand

* Brand Archetypes

* Business For Good – Paul Dunn

* Differentiate to Dominate

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In this episode Paul Dunn talks about business for good, sharing insights into how you can embed giving habits into your business that generate social impact and connections, which are in turn good for business.

Paul Dunn

Paul Dunn is a 4-time TEDx speaker and a hugely respected and admired business leader. He is a Senior Fellow in one of the World’s Leading Think Tanks and consults to and mentors leading-edge businesses around the world.

He is Chairman of the B1G1: Business for Good, the Global Giving Initiative that’s already enabled businesses to create over 170 Million giving impacts globally and he frequently travels around the world inspiring businesses with B1G1 and his amazing business insights.

You can follow B1G1 on Facebook, LinkedIn and Twitter.

How to embed giving habits into your business that generate social impact & connections that are good for business – Paul Dunn @B1G1Click To Tweet

Business For Good

In this episode we explore

* The benefits of integrating social impact within your business

* The missing link making it more easy to give back and create greater impact by our business

* The concept of providing a ticket for good as a win/win/win way of getting people to events

* Why businesses of the future will need to incorporate some element of “doing good” into their business if they wish to be a successful business of tomorrow

* Why it’s not Governments that mostly impact the world, it’s actually businesses

* Why business owners should not only create a legacy, but also live a legacy

* Why the model of giving a percentage of your profits is not a good approach to making a social impact

* Examples of really simple low cost things businesses can do to make a positive social impact

* Why it is important to have a purpose for your business that is deeply embedded within the organisation, the brand and the experience that is delivered

* How purpose and profits are inextricably linked and how being a purpose driven company can make you a magnet for talent and help grow a movement around your business and positively impact the world

* How implementing social good within your business can transform your business by shifting the spirit of the organisation and making connections at a whole new level

* Examples of businesses who’s trajectory took off after embedding social good programs that were central to the way that they did business

* Examples of how you can embed elements of “doing good” within the day-to-day operations of your business

* Paul’s answer to the question “If you knew your grandchild would carry out your advice, what would you advise them to do to create a better, business, a better life, and a better world?”

* Why big businesses need to switch performance rewards to long term results

* How businesses are starting to list their giving goals alongside their profitability goals

* Wouldn’t it be great if every time your business did something, something else happened that provided a positive social impact

* Why the B1G1 program provides the perfect solution for a business who has wanted to make more of a social impact, but found it really hard to do so

In this episode Jim Penman talks about how he went from starting a mowing business with a $24 investment, to building the Jim’s Group, with more than 3,800 Franchisees and a turnover of approximately $500 million.

Jim Penman

Jim Penman started a part-time gardening business while earning his PhD in history at Latrobe University. He launched a full-time mowing business in 1982 with a $24 investment.

He originally aimed only at taking on subcontractors, but his business grew and he gradually began to specialise in the building up and selling of lawn mowing rounds. By 1989 he franchised his business, and since then Jim’s Mowing has become the largest franchise chain in Australian and the largest and best-known lawn mowing business in the world.

Jim’s Cleaning was launched in 1994, followed by more than 50 other divisions which now operate in Australia, New Zealand, Canada and the United Kingdom. Jim’s Group now has over 3,800 Franchisees and a turnover of approximately $500 million.

Jim says the key to success in franchising is an overriding concern for the welfare of franchisees, and constant improvement in customer service. He is still actively involved in the running of the business, is directly accessible to all his Franchisees and to any client with a serious complaint.

He is funding a research program into the epigenetics of social behaviour, a continuation of his PhD work, which he believes could help in the treatment of mental illness and addictive disorders.

His books ‘Biohistory’, ‘Biohistory: decline of the West’, and ‘Every Customer a Fan’ are available on Amazon and from Jims.net.

You can follow the Jim’s Franchise Group on Facebook, LinkedIn, Twitter or Instagram.

How Jim Penman went from starting a mowing business to building the Jim’s Group, with 3,800+ Franchisees and a turnover of $500 million+.Click To Tweet

Franchising

In this episode we explore

* Whether or not Jim Penman started his lawn mower business with the intention to build Australia’s biggest franchising empire.

* The difference between a Franchise, Franchisee and a Franchisor.

* How the Jim’s Group evolved over the years.

* The types of businesses that best suit the Jim’s franchise model.

* The traits required to be a successful franchise owner.

* Speculation on why more people don’t consider owning a franchise.

* How to go about approaching the Jim’s Group if you have an industry that you wanted to setup a franchising model for and wanted to do it under the Jim’s umbrella.

* The costs involved in setting up a Franchise under the Jim’s brand, how that varies between divisions and what you get when you sign up.

* The importance of procedures.

* The importance of supporting staff and being available for your team.

* The pros and cons of taking a potential franchise opportunity to Jim’s rather than going out on our own to setup an independent franchise model.

* How the Jim’s Group has been a training ground for many successful businesses within Australia.

In this episode Anton Kraly talks about Drop Shipping, sharing insights into how you can create profitable eCommerce businesses by leveraging high-ticket drop shipping.

Anton Kraly

Anton Kraly has been a serial entrepreneur for more than a decade, finding success building and selling multiple seven-figure businesses. In 2013, he started Drop Ship Lifestyle to teach people how to create profitable eCommerce businesses by leveraging high-ticket drop shipping. Voted “Best eCommerce Course” by Shopify in 2018, Drop Ship Lifestyle is now the top online eCommerce coaching program and has helped more than 8,000 students in 25 countries to find freedom through entrepreneurship.

You can follow Anton on Facebook, LinkedIn, Twitter or Instagram.

How to create profitable eCommerce businesses by leveraging high-ticket drop shipping @dropshiplifestyleClick To Tweet

Drop Shipping

In this episode we explore

* What drop shipping is

* Using drop shipping as a stand alone business model

* Incorporating drop shipping as an add on to an existing service based business

* How orders get fulfilled when drop shipping

* The best ecommerce platform for a drop shipping store

* How to find the best suppliers

* How to sell high priced items for greater profitability

* Tips for building a reputable drop shipping brand

* Tips for getting your products found online and positioning your ecommerce store as the store of choice to purchase from in a crowded marketplace

* How much work needs to go into building a profitable drop shipping business so that it can someday become “semi-automated”

Resources discussed in the show

* Drop Ship Lifestyle

* Shopify

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Remote Staff – Nathan Hirsch

In this episode Nathan Hirsch talks about Remote Staff, sharing insights into how you can use remote staff to scale your business.

Nathan Hirsch

Nathan Hirsch is a serial entrepreneur, expert in remote hiring and eCommerce guru. Selling online since 2010, Nate has sold well over $25 million worth of product through his eCommerce business. He is now the co-founder and CEO of FreeeUp.com (yes you see 3 Es there – it’s an eCommerce thing), the hands-on hiring marketplace connecting hundreds of online business owners with reliable, pre-vetted remote workers. FreeeUp is redefining how businesses are able to hire remote freelancers online.

After building a team of over 30 remote workers, Nathan found he needed a system to make remote-worker hiring better and scalable. He founded FreeeUp. com, specializing in assisting eCommerce and digital marketing businesses remove the hassle of having to recruit and interview before making a reliable hire. Less time recruiting & interviewing means more time making money. Nathan understands the frustration: he and his business partner faced the same struggles with hiring online and wanted to redefine the way it was done.

You can find Nathan on leading podcasts, such as Entrepreneur on Fire, Eventual Millionaire, and many more, speaking about online hiring tactics. He currently lives in Orlando, Florida.

You can follow Nathan Hirsch on Facebook, LinkedIn, Twitter, Instagram or Pinterest.

How you can use remote staff to scale your business with @FreeeUpClick To Tweet

Remote Staff

In this episode we explore

* How you can use remote staff to scale your business

* How the right remote staff are sourced to suit the customers’ needs

* How to ensure that freelancers and remote staff are of high quality 

* How it’s possible to establish a great company culture when using remote workers

* What the ideal mix between the number of remote workers and people who are physically present is in terms of numbers or particular job roles

* Steps you can put in place to reduce turnover among remote teams and freelancers

Resources discussed in the show

* FreeeUp

* Virtual Freedom – Chris Ducker

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In this episode Dan Pinne talks about how to best use Facebook Messenger Marketing to improve your digital marketing efforts.

Dan Pinne

Dan Pinne is the Founder of Organik Digital, created to show businesses how to engage and convert their customers through Facebook.

Dan specialises in Facebook Ads for eCommerce businesses and has worked with businesses of all sizes and knows what challenges they face and how to provide solutions that speak to those pain points. Dan has been achieving some great success lately for his clients using Messenger Marketing.

You can follow Dan Pinne on Facebook, LinkedIn, Twitter and Instagram.

Dan Pinne @OrganikDigital discusses how to use Facebook Messenger Marketing to increase your reach and ROIClick To Tweet

Facebook Messenger Marketing

In this episode we explore

*

What is Facebook Messenger Marketing and why you should be including it as part of your overall digital marketing strategy

* How chat bots can be used effectively and the best platforms for creating them

* What is to come in the area of chat bots and how will this technology be grow in the future

* How you can ensure your chat bot is seen and engaged with by your followers

* How you can receive payments through Facebook Messenger

Resources discussed in the show

* Organik Digital

* Organik Digital specific resources for Business Addicts Listeners

* Click Engage Convert

* Click Engage Convert Conference Wrap-up

* ManyChat

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