Business Addicts - The Podcast for people who are addicted to business

In this episode James Gilbert talks about inbound marketing, sharing insights into how inbound marketing has changed over the years and what strategies are working best now.

James Gilbert

James Gilbert is HubSpot’s Marketing Director in Asia Pacific. He leads the inbound movement in Australia, New Zealand and Asia, with a mission of helping businesses grow better by transforming the way they market and sell to match the way modern humans want to buy.

Having previously held marketing roles at HubSpot and Red Balloon focusing on demand generation, his experience spans everything from social ads and email marketing, to events and automation. In addition to his role in APAC, James also leads HubSpot’s global Facebook Messenger team, directing how the company builds a robust infrastructure and experimentation framework to develop messaging and chatbots as an effective marketing channel.

James is a self-described data nerd with an insatiable curiosity for business growth. He regularly speaks at industry events around Asia Pacific, and is often approached to share his expertise on small business growth. His happy place, however, is deep in a spreadsheet, coming up with insights that will drive growth for HubSpot. When he’s not buried in Excel, James is most likely to be found kitesurfing or practising his most recent hobby: learning to ride a motorbike without falling off.

You can follow HubSpot on Facebook, LinkedIn, Twitter, Instagram or YouTube.

You can follow Jame Gilbert on Twitter.

Listen to @jatgilbert from @HubSpot talk about how #InboundMarketing has changed over the years.Click To Tweet

Inbound Marketing

In this episode we explore

* What inbound marketing is and how it differs to outbound marketing.

* HubSpot always  you guys promote. Can you

* Why you may choose to ask loads of questions in advance of giving away a lead magnet offer rather than just asking for first name and email address.

* How inbound marketing change over the years in terms of what used to work that no longer does and what might be working best now?

* Whether or not you should be focusing your efforts on Messenger marketing or if it is just another bright shiny object.

* How HubSpot sees chatbot adoption rolling out for small businesses in the next few years.

* The importance of segmenting your audience based on their interests and behaviours and then delivering content accordingly.

* The importance of investing in the right tools to be able to allow you to implement a behavioural approach to your marketing.

* Why you should ensure the content you create is what your ideal customer is looking for.

* What proportion of your time you should be spend researching, creating and distributing your content.

* The benefits of creating evergreen high quality thought leadership content.

* The role of content upgrades in generating leads for your business.

* Why developing content that allows people to have quick wins can be really effective for generating leads.

In this episode Patricia Lohan talks about Feng Shui for Business, sharing some of the quick Feng Shui wins you can apply to your business that take relatively little effort but can return great results for your business.

Patricia Lohan

Patricia Lohan is a business coach, healer, Feng Shui practitioner and self-professed manifestation Queen believing that success in Business is an inside and outside job.

You can follow Patricia Lohan on Facebook, Twitter, Instagram, Pinterest or YouTube.

Feng Shui tips for business that take relatively little effort but return can great results @LohanPatriciaClick To Tweet

Feng Shui For Business

In this episode we explore

* What Feng Shui is.

* How the principles of Feng Shui impact our business and personal life.

* The ripple effect you can achieve by working on your environment.

* How you can ensure your workspace is in alignment with what you are trying to achieve in your business and life.

* The importance of creating boundaries around your workspace and tips for doing so.

* What you can do to ensure your workspace is conducive to work if you have a home office.

* The shift in energy that can occur when you move your office out of your home.

* A practical example of some of the changes you can make to your office, using Loren’s new office as an example.

* How you can change your space to create a vacuum for something new in your business or life.

* The importance of creating a separate study space for your children to work.

Resources discussed in the show

* PatriciaLohan.com – That’s where you will find Patricia’s Feng Shui for Female Entrepreneurs eBook

* Free Feng Shui Workshops

* Impactiv8’s office – You can hire this office for meetings or workshops at meetingrooms4hire.com

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In this episode Loren Bartley shares her key takeaways from attending Social Media Marketing World and Traffic and Conversion Summit 2018.

Social Media Marketing World and Traffic & Conversion Summit 2018

Social Media Marketing World attracts 4,000+ marketers and creators from across the globe to Social Media Examiner’s mega-conference designed to empower you with business-building ideas.

This event was proceeded by Traffic and Conversion Summit 2018, the largest conversion conference in North America.

Discover Loren Bartley’s top takeaways from attending #SMMW18 & #T&C2018 @Impactiv8Click To Tweet

In this episode we explore

* Loren’s highlights and key takeaways from Social Media Marketing World and Traffic and Conversion Summit 2018

* Overarching themes from Social Media Marketing World and Traffic and Conversion Summit 2018

* How to build super fans within your business to build a highly engaged and connected community that propels your busines to the next level

* Why it’s so important to have conversations and meaningful interactions on social media these days

* Why community is the new brand

* Customer is the powerbroker

* Traits of a modern marketer

* The next big thing in social media

* What Messenger Marketing is and why you should be incorporating it within your social media strategy

* The benefits of using Chatbots in your Messenger Marketing

* The changes Loren is going to make in her business as a result of her learnings at these events

Resources discussed in the show

* Social Media Marketing World Virtual Ticket

* Validating Business Ideas – Pat Flynn

* Ryan Diess – Digital Marketer

* Chris Mercer – Measurement Marketing

* MCing Events – Yvonne Adele

* Osmo 2

* Recipe for SEO Success – Kate Toon

* Speakers photo at Social Media Marketing World – Can you spot Loren?:

* Loren’s favourite photo from the speaker’s party at Social Media Marketing World:

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In this episode we talk to one of Australia’s most accomplished female conference MC’s and Speakers, Yvonne Adele, about MCing events.

Yvonne Adele

Yvonne Adele is one of only 100 speakers in Australia who have achieved the international designation of CSP (Certified Speaking Professional). Yvonne Adele started her business life as a Microsoft graduate then created the Ms Megabyte brand/persona in the mid 90′s. Ms Megabyte, assisted countless Australians to embrace their technology and travelled around the country and overseas as IT Reporter for the Today Show and had her own page in both Woman’s Day and Womens Weekly. This profile led to a successful speaking career which still flourishes today.

You can follow Yvonne Adele on Facebook, LinkedIn, Twitter or Instagram.

How to become an exceptional MC, with one of Australia’s most accomplished MC’s @yvonne_adeleClick To Tweet

Yvonne Adele

In this episode we explore

* What the difference is between an MC and speaker at an event

* What events look for in an MC.

* How fees are determined for an MC.

* How you should prepare as an MC.

* What you should be doing to promote yourself as a an MC and how that differs from promoting yourself as a speaker.

* Tips for finding out about speaking opportunities.

* Pros and cons of using a speakers bureau.

Resources discussed in the show

* Professional Speaking – Warwick Merry 

* Social Media Marketing World

* Spruikable.com

* Run sheet podcast about Speaking and Events

* Download my guide to more confident public speaking

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In this episode Dora Altintas talks about writing a book, sharing insights into how you can package your expertise into a book and achieve massive results for your business.

Dora Altintas

Dora is “The queen of nailing your message”. Teaching experts who are making a difference, how to package their expertise into published books and enjoy massive results without the cheese or sleazy sales.

You can follow Dora Altintas on Facebook.

How to package your expertise & become a published author.Click To Tweet

Becoming An Author

In this episode we explore

* How to know when you are ready to write a book

* How to ensure your book does it’s job and doesn’t just end up being an expensive paperweight

* The benefits of becoming a published author

* Why you would (and wouldn’t) write a book

* How to decide what type of book to write

* The importance of planning your book

* Publishing versus self-publishing

* The “Best Seller” myth and what makes a true best seller

* How to use your book as a lead generation opportunity

* How to get your book to sell itself

Resources discussed in the show

* The Happiness Hunter’s Guide to Meditation

* Marketing to Mums

* Podcast Guest Pitching: Katie Wyatt

* Virtual Coffee with Dora

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In this episode Pat Flynn talks about validating business ideas, sharing insights into how to test your next business idea so you don’t waste your time and money.

Pat Flynn

Pat Flynn is the man behind Smart Passive Income, a resource that teaches proven strategies for running an online business and optimising it for passive income.

Pat calls himself the crash test dummy of online business, but he knows his stuff so well these days that he rarely seems to crash. Pat transparently shares his successes and failures by publishing his income report each month online so that other entrepreneurs can learn from his experiences.

Pat is super talented in all aspects of business and life, also excelling as a musician in his younger years and can often be seen carving up the dance floor at Social Media Marketing World.

Pat is also the other half of the Chris Ducker and Pat Flynn bromance that motivated and inspired us to start our podcast and it’s an absolute honour and fitting to have Pat on our 100th episode,.

You can follow Pat Flynn on Facebook, LinkedIn, Twitter, Instagram, YouTube or SnapChat.

How to test your next business idea so you don’t waste your time and money @PatFlynnClick To Tweet

Validating Business Ideas

In this episode we explore

* Why a business or product idea needs to fit with you as a person for it to be successful.

* The framework Pat uses as a reference point for deciding which opportunities he says “yes” or probably more importantly, “no” to.

* What an unfair advantage is in regards to business and how you can work out what our unfair advantage might be.

* Advice for getting our ideas out of our heads and into a format that will help us better visualise our ideas so that they can start to take shape.

* Why you should create a market map for your business or idea, including places, people and products to assist you in understanding the space you are getting into, as well as to use as an information tool once you have developed your business idea or product.

* Creating a customer PLAN (Problem, Language, Anecdotes and Need) to ensure that what you develop provides a solution to your customer’s problems.

* Pat’s four step business idea validation method.

* Why you should share your new ideas openly with other people rather than being scared that people will steal them.

* Why you need to ask for the transaction, rather than relying on people saying they will buy what you are offering.

* Pat’s new podcasting course.

* Why Pat chose the Teachable platform for his online training programs.

Resources discussed in the show

* Will it fly

* Gold Class Swimming

* Swim Coach Advantage

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In this episode Loren Bartley and Fiona Redding talk about letting go, sharing their recent experiences in letting go and the impact it has had on their businesses and life.

Loren Bartley & Fiona Redding

You can find Loren at Impactiv8.com.au

You can follow Loren Bartley on Facebook, LinkedIn, Instagram, Twitter,Google+, Youtube and Pinterest.

You can find Fiona at TheHappinessHunter.com.

You can follow Fiona on Facebook, LinkedIn, Instagram, Twitter, Google+, Youtube and Pinterest.

How letting go of what no longer serves you can positively impact your business & lifeClick To Tweet

Letting Go

In this episode we explore

* The different ways you can let go of those things that are no longer servicing you in your business and life

* The importance of changing the stories you tell yourself

* Why not setting any boundaries in your life can be problematic

* Why you should let go of the fear and the how and just take action toward your goals, trusting that everything will work out in the end

* The power of deleting to do items (that aren’t getting done)

* Why you should sometimes “just do it!”

* The importance of focusing on one thing

* Why you should regularly review and cull your products and services

* The pitfalls of social media

* The importance of always be investigating different ways of doing things

* How letting go of things can free up space for those things that are more important

* Hold the vision and trust the process

* The mindset shift that comes with acceptance

* Letting go of the need to help everyone

In this episode Dr Issam Kadamani talks about alternative healing, sharing how alternative healing can benefit people who are feeling a bit burnt out, stressed or overwhelmed.

Dr Issam Kadamani

Dr Issam Kadamani MSCD M. IMM (Aust) M. NMI (Aust) Alumni USA, Reiki & Sekhem Master, Ajna Grand Master is the Principal at The International College of Meditation & Healing.  His focus is to empower you so that you can live your life to the fullest, with unconditional love and joy.

For the last 35 years Dr Issam has taught around the world, and is based in Melbourne teaching meditation and metaphysics and providing much sought after life & business coaching and spiritual mentoring.

Originally from Lebanon, via three years at Mystery School in Tibet and studying with the great Masters throughout Europe, for the last 35 years Dr Issam has been based in Melbourne, teaching a weekly meditation and metaphysics class, delivering training in various healing modalities and running personal development courses and workshops as well as working as a Business Coach and Spiritual Mentor.

You can learn more about working with Dr Issam at DrIssam.com and at The International College of Healing & Meditation.

How alternative healing can help with feeling burnt out or stressed #BusinessAddictsClick To Tweet

Alternative Healing

In this episode we explore

* The meaning of healing.

* Reiki and how it works.

* What intuitive healing is.

* What Ajna healing is and how it is different from Reiki and Intuitive healing.

* How distance healing works.

* How long the benefits of healing lasts.

* If alternative healing can work on people who don’t believe in it.

* What you can do to make the benefits of alternative healing last.

* The definition of Kinesiology and how it works.  

* The effects of sensory deprivation tanks and how they work.

* How cupping works.

* The benefits of essential oils and aromatherapy.

* How acupuncture works.

Resources discussed in the show

* Spirituality in Business: Dr Issam Kadamani

* Dr Issam.com

* Booking a session with Dr Issam

* Wait list for the meditation guidebook and course

* Meditation challenge

* International College of Meditation and Healing

* Sensory deprivation tank

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In this episode Nicole Baldinu talks about Software as a Service (SaaS), sharing her behind the scenes experience in building SaaS company Webinar Ninja.

Nicole Baldinu

Nicole is the co-founder and COO of WebinarNinja and producer of The $100 MBA Show (2014 best of iTunes). Nicole had no formal business training and got her business chops by doing. Along with her husband, Omar Zenhom, she is revolutionizing the world of webinars as we know it.

You can follow Nicole on Facebook, LinkedIn, Twitter or Website.

How to develop a SaaS company around your software idea @Nicole_BaldinuClick To Tweet

Software as a Service

In this episode we explore

* The skills required to build and manage a software as a service company.

* Who to hire first when starting your software as a service company.

* How to know when your software is good enough to ship.

* Advice for deciding whether or not your should update your current software or rebuild the platform again.

* The tools required to effectively manage customer support so that any time critical issues are responded to in a timely manner and escalated as appropriate.

* How AppSumo deals can assist in business growth.

* Examples of how to market your software as a service company.

* Where to start when you have an idea for software you would like to develop, but are not sure where to start.

* How customer feedback can help you improve your software.

* What it’s like to manage a business whilst on a holiday.

* Tips for balancing more than one business.

Resources discussed in the show

* Webinar Ninja 

* Webinar Ninja Podcast 

* Course: your webinar blueprint 

* The $100 MBA Show 

* Webinars That Convert – Omar Zenhom

* Book: Scrum 

* Intercom 

* Zendesk 

* AppSumo

* Sumo

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In this episode Scott Kilmartin talks about Amazon in Australia, sharing insight into the pros and cons of having this retail giant on our shores, as well as the potential impact Amazon may have on Australian businesses, consumers and our wider economy.

Scott Kilmartin

Scott started in ecommerce in 1999, growing that business from selling on a card table at Salamanca Market in Hobart to having multiple retail outlets, supplying 300+ design stores globally. In 2008 Scott won the City of Melbourne Business of the Year turning old vinyl advertising billboards into messenger bags, laptop sleeves and conference satchels.

In 2012 Scott co-founded an agency Online Store Guys, building ecommerce websites for businesses in the $1-15million online sales range.

Scott was a founding member of the National Online Retailer Association, is a regular speaker at ecommerce conferences around the world and consults to businesses from startups to mature brands. 

Scott was also one of the blokes on the Beers Blokes Business podcast, which was one of the podcasts that helped inspired us to start ours. 

He also has a side business in ice cream, with 4 carts that travel around Melbourne for weddings and events.

Right now, Scott is working on “David versus Amazon”, a 10 part audio series documenting Amazon’s launch in Australia. 

You can follow Scott on Facebook, LinkedIn or Twitter.

Exploring the potential impact of Amazon in Australia on businesses & life @ScottKilmartinClick To Tweet

Amazon in Australia

In this episode we explore

* The retail giant Amazon and what their business model looks like.

* Amazon’s delivery services and what they would likely to be in Australia.

* The opportunities Amazon can create for Australians and the changes this might make to their shopping behaviours.

* Potential impact of Amazon coming to Australia on local businesses.

* The opportunities Amazon as a platform holds for Australian businesses. 

* Whether or not Australian businesses may have a competitive edge in Australia over overseas competitors who are also using the platform.

* The impact Amazon has had on the businesses and cultural landscape of the overseas markets it has entered in the past.

* Predicted changes to Australian businesses and consumer behaviours after Amazon opens up in Australia.

* Whether or not Amazon’s competitive delivery times will be the tipping point for Australian consumers choosing online over physical shopping.

* Techniques Australian businesses can learn from retailers in other countries where Amazon already has a presence.

* Advice to prepare you business for the arrival of Amazon in Australia.

Resources discussed in the show

* ScottKilmartin.com

* Online Offline

* Online Offline eCommerce interview

* David vs Amazon podca...