In this episode Loren Bartley talks about the next evolution for Business Addicts as a brand, sharing the plans for the new coworking space she is developing that will be called “Business Addicts Coworking”.

Introducing Business Addicts Coworking – A new coworking space in Hoppers Crossing.Click To Tweet

Business Addicts Coworking

In this episode we explore

* Why Loren decided to setup a coworking space. * What gave Loren the confidence to be able to create another business* Why Loren decided to use an existing brand rather than creating a new brand for the coworking space.* How Business Addicts needed to be modified as a brand to be able to accommodate the new business direction.* Business Addicts rebranding.* Some of the things involved in setting up a new business in the early days.* How this change in direction with impact Business Addicts The podcast.* Some of the things you need to consider when setting up a bricks and mortar business. * How Loren went about designing the space. * How Loren will be documenting the process of building the business.* Plans for the Business Addicts Coworking launch party.* Long term vision for Business Addicts Coworking.

Resources discussed in the show

* Building A Business – Business Addicts Style

* Impactiv8* Click Engage Convert* Gold Class Swimming* Business Addicts Coworking Expression of Interest Form* Caliba Design & Branding* BookIt Bookkeeping* Jim’s Interior Design* Australian Leisure Facilities Association* Point Cook Action Group* Business Addicts YouTube

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In this episode Sarah Cross talks about rocking retail, sharing how you can achieve success in the retail industry.

Sarah Cross

Sarah Cross is an award-winning successful businesswoman.

At 24 years old she successfully built and sold her own million-dollar gift hamper business and was formally recognised twice in the Australian Telstra Business Women’s Awards. With the rapid expansion of her rags to riches gift business, she built systems and procedures to enable its sales and marketing success and mastered the art of outsourcing to fulfil the demands of a highly-seasonal operation. She’s considered as one of Australia’s Product Industry Experts and helps coach creative women in the Giftware, Wholesale and Homeware industry accelerate their sales and build their own financially-successful million dollar businesses.

You can follow Sarah Cross on Facebook and Instagram.

Rocking retail – How to achieve success in the retail industryClick To Tweet

Rocking Retail

In this episode we explore

* How to stand out in a crowded marketplace.* Alternatives to discounting and always having to compete on price.* The main characteristics that sets retail businesses that are thriving apart from those that are struggling.* Advice for retailers with seasonal fluctuations to be able to manage cash flow during the low season.* The importance of developing systems and processes in the retail industry.* What you need to do to ensure you don’t end up being a slave to the business.* Advice for outsourcing in the retail industry. * The benefits of targeting the corporate market.* The importance of partnerships in growing your retail business.* How being recognised in the Australian Telstra Business Women’s Awards can help your business grow.

Resources discussed in the show

* Australian Business Women’s Awards* Product Business Sales Explosion Session with Sarah Cross

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In this episode Robert Gerrish talks about working solo, sharing insights into how soloists can achieve success in business and life by creating a business that integrates with the life they wish to live.

Robert Gerrish

Robert Gerrish supports individuals starting, growing, fine-tuning or exiting their business. He founded the Flying Solo online community, co-wrote the bestseller of the same name, and in mid-2018 launched his latest book, ‘The 1-Minute Commute’. He’s a podcaster, speaker and works one-on-one with a small group of independent professionals.

You can follow Robert Gerrish on LinkedIn.

How soloists can achieve success in business and life by creating a business that integrates with the life they wish to live.Click To Tweet

Working Solo

In this episode we explore

* The three drivers to motivation

* The traits of a successful soloentrepreneurs

* The importance of structures and boundaries for soloists

* The importance of focusing on those things that are most important

* The benefits of taking regular breaks, as well as exercise during your working week

* Tips for soloists to be able to charge what they are worth

* What personal branding is and what it is important as a soloist to develop a personal brand

* Why many soloists regularly experience over overwhelm and tips for taking the pressure off when this occurs

* The prevalence of mental health issues amongst soloists and some of the signs that a soloists needs to take a step back from their business and get some support

* Advice for soloists to stay connected in what can otherwise be a lonely road to business success

* The wonderful supportive soloist community that has been developed in Australia

* Why soloists shouldn’t always go it alone and how to identify when it is the right time to get support

* The difference between outsourcing and abrogating responsibility and why a soloist should never abrogate responsibilities

* Advice to prevent soloentrepreneurs from becoming a slave to the job they have created

* How and why Robert sold Flying Solo

* Tips for soloists who are looking to build their business to eventually sell

Resources discussed in the show

* The 1 Minute Commute

* Drive – Daniel Pink

* Nick Cage – Wild at Hear (snakeskin jacket scene)

* Productive Flourishing – Charlie Gilkey

* Time Management Matrix by Stephen Covey

* Recipe for SEO Success – Kate Toon

* Flying Solo

* Selling Your Business – Denise Hall

* Mellow Brick Road Podcast

In this episode Melanie Miller talks about Loving Profit, sharing insights into how to create a business that is Profitable + Liveable + Loveable.

Melanie Miller

Melanie Miller is a lover of the unsexy side of business. After breaking up with the corporate world of soul-sucking employers she became a business coach over 8 years ago focusing on dishing up the hard unsexy truths of business to women. After losing her mum to cancer, she realised how short life is, and decided to go all out on creating a lifestyle business driven by her passion to help women create profitable, liveable and lovable businesses both off and online. Today she has a thriving online business called The Profit Lovers, has developed a crazy fun community of over 8000 female entrepreneurs and is living nicely in what she calls her business “sweet spot”.

You can follow Melanie Miller on Facebook, Instagram or Pinterest.

How to create a business that is Profitable + Liveable + LoveableClick To Tweet

Loving Profit

In this episode we explore

* How to create a business that is Profitable + Liveable + Loveable

* The importance of covering off on the “unsexy” fundamental basics of business in order to be able to propel your business forward

* Tips for how you can structure your businesses in a way that ensures that you have a consistent income coming in and are getting paid first

* Tools for keeping track of the key metrics in your business that will drive profit

* The key metrics you should be tracking on a daily basis

* How frequently you should be managing your banking for better control of your finances

* The importance of setting up seperate business accounts for banking and Paypal

* The issue of lumpy cash flow cycles and what you can do to break the poor cash flow cycle

* The importance of analysing your profit and loss statement and forward planning your cashflow at least once a month against your expectations for the month

* Why most people who think they have a cash flow problem actually have a marketing problem rather than a cash flow problem

* Why regular reoccurring income is so important for fuelling your business

* The issues that come with premium pricing as a strategy for increased profits

* The importance of finding a cash flow system that works best for your and your circumstances

* If you aren’t achieving your financial goals for your business, what you need to do to determine why this is the case

Resources discussed in the show

* The Profit Lovers Plan and Track

* Denise Duffield Thomas

* Lucky Bitch App

* The Barefoot Investor

*

In this episode Scott Ayres talks about social media testing, sharing insights into the results of the 40+ tests AgoraPulse has run to busts the myths, rumours and stories of the social media marketing ecosystem, with science.

Scott Ayres

Scott has created over 2000 blog posts on social media topics, is the co-author of “Facebook All-in-One for Dummies”, has made Social Media Examiner’s “Top 10 Social Media Blogs” three times, and is the current lead blogger and podcaster for Social Media Lab, powered by AgoraPulse.

You can follow AgoraPulse on Facebook, Twitter, LinkedIn or Instagram and listen to more social media testing from Scott on the Social Media Lab Podcast, as well as follow him on LinkedIn.

Busting the myths, rumours & stories of the social media marketing ecosystem, with science @AgoraPulseClick To Tweet

Social Media Testing

In this episode we explore

* Whether or not your posts are penalised if you use third party apps

* Which types of posts perform best on LinkedIn

* How to test your theories and hypothesis to determine what works best and what doesn’t work well on social media

* The effectiveness of Instagram carousels

* Whether or not you should put all your hashtags in the post or the comments on Instagram

* The big things you should be doing to get the best possible impact for your efforts on Facebook, Instagram and LinkedIn these days

* The different ways hashtags are used on Facebook, Instagram and LinkedIn

* Whether or not you should take the results of other people’s testing as gospel or if you should do additional testing yourself to determine what works for your business

* How do you suggest businesses go about doing their own testing?

* The major benefits of using a tool like AgoraPulse to help with social media management

* How to monitor competitor

* How creating a myth buster type podcast has helped AgoraPulse as a business

Resources discussed in the show

* AgoraPulse

* Buffer

* Hootsuite

* Re-Test: Does Facebook Punish 3rd Party Scheduling Apps?

* Photos with Links or Formatted Link Posts on Facebook?

* Do Instagram Carousels Raise Engagement?

* LinkedIn Post Types: Which one Performs Best?

*

In this episode Loren Bartley and Fiona Redding discuss Click Engage Convert 2018, sharing details of how the event unfolded, the key takeaways from the event and the future plans based on the huge success of the event.

You can follow Click Engage Convert on Facebook, Instagram, LinkedIn and Twitter.

Discover the key takeaways from @ClickEngageConvert 2018Click To Tweet

Click Engage Convert 2018 Wrap-Up

In this episode we explore

* Why Loren decided to create a digital marketing and social media conference in Australia and what she hoped to achieve from it

* What goes into creating a world class conference

* The role of event partners and sponsors in supporting the event

* The importance of developing long term relationships so that you have a community to call upon to help contribute to the success of your event

* A rundown of each of the presentations and key takeaways from Click Engage Convert 2018

* The financial considerations of running a major conference

* Plans for Click Engage Convert 2019

Some of the people discussed in the show

* Click Engage Convert

* Sam Rovis

* Liz Wallace

* Teresa Soutter

* Ebony Pompei

* Sasha Peakall

* Caz Michalak

* Melinda Samson

* Liz Thompson

* Jinal Mehta

* Hunter Boyle

* Kate Toon

* Adam Tuttle

* Dan Pinne

* Ben Amos

* Loren Bartley

* Jordana Borensztajn

Click Engage Convert 2018 Sponsors

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In this episode Lyndal Harris talks about outsourcing your podcast, providing an alternative model that will allow you to create a podcast for your business, even if you think you don’t have the time or technical expertise to commit to creating your own podcast.

Lyndal Harris

Lyndal Harris is the Podcast VA who works her magic to make your podcasting journey easier. She’s been a business owner and Virtual Assistant (VA) for over 7 years. Lyndal has combined her experience supporting clients virtually and her love of podcasts to create the first Australian VA business to niche into podcast support services.

The founder of Podcast VA, she now manages a team that makes your podcasting easier. They work with a number of Australia’s top podcasters with international audiences of hundreds of thousands of people.

They reduce the stress and overwhelm that comes with project managing all of the different elements of your podcast by offering various services to help you launch and maintain your amazing podcast.

You can follow Lyndal Harris on Facebook, LinkedIn, or Instagram.

How to create a podcast, even if you don’t have the time or technical expertise.Click To Tweet

Outsourcing Your Podcast

In this episode we explore

* What kind of people should start a podcast.

* Whether or not podcasting is still what it used to be in terms of the ability to use the platform to stand out above the crowd.

* The time commitment would be required per episode if you were to utilise podcast outsourcing to its fullest extent?

How far progressed you need to be in developing the concept of you podcast prior to outsourcing the production.

* The elements of the podcast that can be outsourced are how to decide which aspects you should outsource.

* The components of a podcast that you shouldn’t outsource.

* The importance of show notes and the different types of show notes you can create.

* The elements of tech you still need to get your head around if you are going to outsource you podcast.

* Where to start when you decided that you want to outsource your podcast.

* The different ways to edit a podcast and how long it takes to edit.

* The importance of developing systems, processes, templates, checklists and automations for taking away the stress of keeping on top of everything that needs to be done for every episode.

* The importance of promoting your episodes and re-sharing the episodes from your archives.

Resources discussed in the show

* Should I Start A Podcast – Ronsley Vaz

* Podcast Guest Pitching – Katie Wyatt

* Creating Quality Audio – Karly Nimmo

* Webinars That Convert – Omar Zenhom

* Inbound Marketing – James Gilbert

In this episode Loren Bartley announces the launch of Click Engage Convert – Australia’s premier digital marketing and social media conference.

You can follow Click Engage Convert on Facebook, LinkedIn, Twitter or Instagram.

Learn about #ClickEngageConvert, Australia’s premier digital marketing & social media conference.Click To Tweet

Click Engage Convert

In this episode we explore

* Why Loren chose to start Click Engage Convert

* The significance of the name Click Engage Convert

* When and where the event will be

* The networking opportunities that will be available at the event

* Who should attend Click Engage Convert

* A sneak peak inside the speaker lineup for the event

* The first sponsors of the event and how you can get on board as a speaker

* Loren’s vision for Click Engage Convert

* How you can get tickets to click engage convert

Resources discussed in the show

* Click Engage Convert

* Speaker lineup for Click Engage Convert

* Click Engage Convert Schedule

* Click Engage Convert Sponsorship

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In this episode Jason Malouin from Portrait Store talks about taking the perfect selfie. Jason shares his 5 step process to the ultimate selfie headshot so that you can easily and regularly create great pictures of yourself to assist with your online personal branding and connect with your audience, without the expense (or hassle) of having a professional photographer following you around all the time.

Jason believes that all professionals should be able to take control of their own image. Jason explains how, with the amazing tools we all carry in our pockets, you can creating high quality selfies that are good enough to use professionally as you develop an ever-evolving personal brand and share your story with the world.

Jason Malouin

Jason Malouin is a world-renowned, award winning portrait specialist.

Jason’s work regularly appears on the pages of Forbes, Entrepreneur, Financial Review and GQ.

Anyone who has been photographed by Jason understands that the images are secondary. His clients know the real value of his process is the chance to profoundly redefine themselves. It’s an opportunity to hold up a mirror and – if you’re open – give yourself a chance to see yourself differently.

You can follow Jason Malouin and Portrait Store on Facebook, LinkedIn, Instagram or Twitter.

How to take the perfect #selfie & take control of how you are portrayed online @jason_malouinClick To Tweet

Taking The Perfect Selfie

In this episode we explore

* 5 Steps to the Ultimate Selfie Headshot

* Top tips for using the inbuilt camera on your phone

* How to get the best lighting for your selfies, without the need for any special equipment

* What makes for a good selfie background

* Top tips for posing for a selfie

* Apps that will help you optimise your photos before you share them

* When you should ditch the selfie and move towards a more professional headshot as part of your branding

* What to wear when getting photos taken

* What you should be looking for in a professional photographer

* How to best prepare for a professional photo shoot

* The importance of capturing the true essence of the person in photographs

Resources discussed in the show

* Selfie Video Series

* The ‘Turtle’ Video

* Guide to Hire a Photographer

* Mick Russell – Creating Viral Videos

* Touch Retouch App

* Face Tune App

*

In this episode Fiona Redding talks about the importance of being honest in your communications with yourself, and how you are really feeling (not the face that you are putting on to the world).

Fiona Redding

You can find Fiona at TheHappinessHunter.com.

You can follow Fiona on Facebook, LinkedIn, Instagram, Twitter, Google+, Youtube and Pinterest.

How getting clear on your vision & values for your life will help you get through the tough times @TheHappiHunterClick To Tweet

Communicating with Yourself

In this episode we explore

* The importance of creating content that demonstrates your expertise.

* Mastering your life.

* An example of how your false self and belief systems can create fear in your life that sabotages your progress in life.

* The importance of being honest with yourself and what you are feeling emotionally.

* Why the thing is never the thing.

* The importance of open and honest communication with the people in your life.

* How developing self awareness leads to growth.

* Learning how to challenge and overcome non-serving aspects of your belief systems.

* Always seeking the lesson within any experience and the importance of making sure you learn from these experiences.

* Practicing proper self-forgiveness and self-compassion.

* How pretending you are ok won’t help you – it makes things worse.

* How people and the world around you are your mirrors and highlight back to you your own crap.

* How getting clear on your mission in life – purpose, vision values – can help you get through tough times.

* How empowering it can be to allow yourself to express your true emotions.

* How facing up to what you have done can lift the weight and allow the negative energy surrounding you to shift.

* How to get yourself back on track when you do something you regret (we are all human).

* The need for contrast in life.

* The benefits of pushing yourself outside your comfort zone.

* How you can do far more damage to yourself with the stories in your head than anyone else (or even chickens) can do.

* The importance of meditation and mindfulness.

* The importance of goal setting and then breaking them down into an action plan that will allow you to achieve your goals.

* The role of mentors and accountability and their value in assisting you to be successful in life.