Business Addicts - The Podcast for people who are addicted to business

In this episode Trivinia Barber talks about hiring a Virtual Assistant (VA), sharing insights into why hiring a VA can be the best step for progressing your business.

Trivinia Barber

Trivinia is the founder of Priority VA – a boutique virtual assistant agency that matches elite level online entrepreneurs like Amy Porterfield and Todd Herman with highly-skilled assistants who “get” the online space and come prepared to deliver massive ROI right out of the gate.

You can follow Trivinia on Facebook, Twitter or Instagram

Hiring a Virtual Assistant can be the best step for progressing your business @Priority_VAClick To Tweet

Hiring A Virtual Assistant

In this episode we explore

* Knowing when you’re ready to hire a Virtual Assistant.

* How to know whether or not hiring a Virtual Assistant is the right fit for your business.

* How to know if a particular Virtual Assistant is the right fit for you.

* How to prepare a business for Virtual Assistant support.

* Top tips for on boarding a Virtual Assistant.

* What to do (and not do) to increase the chances of success for your Virtual Assistant.

* Recommended tools for communicating with your Virtual Assistant.

* Top tool recommendations to help stay organised and manage shared workload with your Virtual Assistant.

* Tools for time keeping and monitoring the work your Virtual Assistant is doing.

* How to protect yourself when you stop working with your Virtual Assistant.

Resources discussed in the show

* Priority VA

* 5 Ways A VA Can Increase Your Revenue

* Zoom  

* Slack

* Team work 

* Voxa 

* Google drive

* SweetProcess 

* Asana 

* Toggl 

* Xero 

* lastpass 

* 1Password 

*

In this episode Damian Moratti talks about Virtual Reality, sharing his experiences and research findings about how virtual reality can be used influence emotional and cognitive state.

Damian Moratti

Damian is a tech entrepreneur with a lifelong passion for psychology and cognitive science. As the co-founder and CEO of Liminal VR Damian has been a driving force in the development of a new product category of Virtual Reality experiences designed to induce and augment emotional and cognitive states.

Holding an unwavering conviction that Virtual Reality is going to fundamentally transform our world and augment ‘virtually’ every aspect of our lives, Damian is one of Australia’s leading VR evangelists.

You can follow Damian on Facebook, LinkedIn or Twitter.

VR to fundamentally transform our world & augment virtually every aspect of our lives @LiminalVRClick To Tweet

Virtual Reality

In this episode we explore

* The potential impact virtual reality could have on our businesses and lives moving forward.

* Why virtual reality is the “next big thing” even though it has been around for decades.

* How Liminal VR’s emotional and cognitive state research using virtual reality can benefit businesses who are using virtual reality, as well as those who aren’t.

* How colour pallets can be used to help drive a desired psychological outcome.

* Whether or not the influence virtual reality can have on emotional and cognitive states can be long lasting.

* The impact virtual reality could have on medical issues such as depression and social issues, such as isolation.

* Whether or not people could become addicted to virtual reality.

* The potential for virtual reality to induce negative psychological effects.

* What the industry is doing to overcome motion sickness and the nausea that comes with virtual reality for some users.

* The safety risks involved in using virtual reality and safety measures that should be taken.

* What you should be doing in your business to prepare for the opportunities virtual reality can provide.

Resources discussed in the show

* Liminal VR

* Liminal 360

* Google cardboard

* Google daydream

* Google earth VR

* Samsung Gear VR

* HTC vive

* Oculus rift

* Pixels escape (Deakin escape room)

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In this episode Jessika Phillips talks about Relationship Marketing, sharing insights into The Relationship Marketing System and what’s involved during each phase in the process.

Jessika Phillips

Jessika is a social media strategist and the founder of NOW Marketing Group, which is a Forbes recognised Agency Partner and a certified inbound Gold partner with Hubspot.  NOW Marketing Group works with more than 100 clients across the globe, choosing to serve – not sell.

As a relationship marketing evangelist, Jessika also founded The Relationship Marketing System, a membership site that provides curriculum to help businesses grow. Jessika also teaches comprehensive Relationship Marketing, presents in a weekly videocast – Magnet Marketers and hosts the largest social media Midwest conference, Social Media Week Lima.

You can follow Jessika Phillips on Facebook, LinkedIn, Twitter or Instagram

Converting prospects into customers & brand advocates w relationship marketing @JessikaPhillipsClick To Tweet

Relationship Marketing

In this episode we explore

* What relationship marketing is.

* The magnet vs bullhorn (megaphone) approach to marketing. 

* Explanation of the relationship marketing system and what happens during each phase. 

* How planning will you set up for success in your marketing.

* Tips for creating buyer personas.

* What is involved in attracting the ideal customers you identify as part of the buyer persona activity.

* How to help shorten the sales cycle.

* Using engagement to assist with relationship building.

* How delighting your customers and audience in general helps develop an army of advocates around your business. 

* How to use word of mouth to attract the people you want.

* What information you should be measuring and how.

* The concept of Customer CARE (Capture, Articulate, Relationship, Experience) and how it relates to the relationship marketing system.

* Recommendations for customer relationship management tools.

Resources discussed in the show

* Now Marketing Group 

* Relationship Marketing System 

* Customer Delight – Danielle Storey 

* Sharpspring 

* HubSpot  

* Click Funnels  

* Marketo  

* Infusionsoft 

* Active Campaign  

In this episode Josh Hayman talks about using quizzes, sharing insights into how you can connect with your audience in this fresh and innovative way to generate more leads for your business.

Josh Haynam

Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Budweiser, and Forbes. He’s probably seen more quizzes than any other human on earth right now, so he is the perfect guest for tackling this topic. 

You can follow Josh Haynam on Facebook, LinkedIn, Twitter, Instapage or Instagram.

How to create quizzes that power charge your lead generation, with @jhaynamClick To Tweet

Lead Generation Quizzes

In this episode we explore

* Types of businesses that can use quizzes

* The benefits of using quizzes for businesses

* Using quizzes to generate leads

* Benchmarks on quiz completion rates.

* Creating connections between company and client

* Types of quizzes offered by try interact and their differences

* How to validate the results of personality quizzes

* Delivering results on the website vs via email

* Following up leads generated via quizzes conducted

* Tips for increasing the number of people who take your quiz and getting more opt-ins

* Tips on how to make quiz results more sharable, in order to increase the number of people who take your quiz

* Suggestions on finding ideas or inspiration that will help you come up with a concept for a quiz

Resources discussed in the show

* Interact

* FREE 7-day website quiz course 

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In this episode Christine Sheehy talks about authentic messaging, sharing insights into how you can connect with your core message and discover your unique voice so that you can communicate that to your prospects and clients.

Christine Sheehy

Christine Sheehy is a messaging coach, copywriter and bestselling author whose work is all about taking you Write to the Heart of Your Business. Christine helps entrepreneurs and small business owners find the core message at the heart of their work and get known for it.

Through guided journalling and coaching programmes, Christine helps you rediscover your unique voice and share your message with power and impact across your entire online presence – so you can grow your tribe AND your business.

You can follow Christine Sheehy on Facebook or Instagram.

How to be authentic by connecting with your core message & discovering your unique voiceClick To Tweet

Authentic Messaging

In this episode we explore

* What authenticity is.

* How the term authenticity has been misused and overused of late, giving it a bad wrap.

* The main benefits of being really tight on what your core message is.

* Tips for figuring out what your core message is.

* What you should do with your core message (once you’ve figured it out).

* Finding your “voice” and why this is important for your business.

* Why a lot of entrepreneurs struggle with finding their voice and what you can do if you are struggling to find your unique voice.

* What journalling is and how it can assist you in discovering your core messaging and finding your unique voice.

* Different types of journalling.

* Advice on how to ensure the voice of your business remains consistent as you grow your team our outsource work to contractors or copywriters.

* Tips for finding out whether or not the messaging you are communicating about your business are consistent with your core messaging.

* How to keep your creative energy high as you communicate your core message so that you can consciously create a body of work around your core message that positions you as an authority in your niche.

Resources discussed in the show

* 12 Essential Questions to Refine Your Core Message

* #BusinessAddicts 100th Episode Birthday Party

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In this episode Fiona Redding talks about living with intention, sharing insights into how having a ‘living with intention” mindset can help you achieve anything in life.

Fiona Redding

Well you are about to meet a mum proving an inspiration to women across Australia. From feeling desperately unhappy and by her own admission drinking too much to running a nationwide motivational business in just 3 short years. Now she called herself the Happiness Hunter. ~ Emmy Kubainski, 9 News – Perth

You can find Fiona at TheHappinessHunter.com.

You can follow Fiona on Facebook, LinkedIn, Instagram, Twitter, Google+, Youtube and Pinterest.

What it means to be “living with intention” with Fiona Redding @thehappihunterClick To Tweet

Living with Intention

In this episode we explore

* How Fiona got on the 9 News

* What it means to be “living with intention” and why it is important to set an overall intention for what you want the experience of your life to be

* Developing a non-negotiable decision making framework

* What your drivers are and why they are so important in creating change

* The importance of being clear about your values when creating change

* Why a vision for your life needs to be more than a board with things on it

* Why people should take time to think and reflect on the purpose of their life, yet so many people don’t

* Finding a way to be happy now in this present moment – whatever is going on around you

* The role meditation, goal setting, affirmations and mentors played in helping Fiona make incremental changes, which led to big changes over time

* Fiona and Loren reflected on their 6 word stories and what they said about each other

Resources discussed in the show

* Fiona on the Channel 9 News:

* Happiness Hunter Walks

* Shift Your Gaze

* Creating A New Reality – Fiona Redding

* Hello Sunday Morning – Chris Raine

* 20/20 Mind Sight – Jillian Vorce

In this episode Jillian Vorce talks about 20/20 Mind Sight, sharing insights into how you can refocus, reignite and reinvent your life from the inside out.

Jillian Vorce

Jillian has been helping professionals make connections and attain business goals for more than almost two decades. An expert at networking and relationship development, she opens doors & creates opportunities for senior-level executives and business owners across America.

Jillian is the Founder and Chief Handshaker of The Jillian Group Inc., author of 20/20 Mind Sight and a TEDx speaker.

You can follow Jillian Vorce on Facebook, LinkedIn or Twitter.

How to refocus, reignite & reinvent your life from the inside out @JillianVorceClick To Tweet

20/20 Mind Sight

In this episode we explore

* What 20/20 mind sight is

* Advice for people who need to take time to refocus, reignite and reinvent their life

* The importance of community

* The role of inspiration and desperation when it comes to making changes in your life

* How one handshake can change everything and some of the challenges and opportunities that come with each handshake we encounter

* How we teach people and the universe how to treat us and the implications this can have on our lives

* Jillian’s secret to her success in being so well regarded by the people that she meets

* The importance of taking off the lenses we use to view others and ourselves

* How Jillian has gone from providing service without asking for anything in return to forming more formal business relationships with those people down the track and advice on how you can do similar

* The importance of regularly schedule time to think and Jillian’s tips for collecting her thoughts

* What you can do before during and after meetings to make sure that you get the most out of your time spent meeting with clients and potential clients

* The power of writing your own eulogy

* The power of writing your six word story

Loren’s Six Word Story

Loren couldn’t settle on just six words (no surprises there, so she wrote a few):

* #BusinessAddict working for my husband’s retirement.

* Juggling family and business. Dropped health.

* Great upbringing. Want same for kids.

* Former athlete. Still training. Wouldn’t know.

* Fast paced. Trying to slow down.

* Achievement Junkie. Chasing Success. Will win!

Fiona’s Six Word Story

Here’s a couple of six word stories for Fiona:

* Walking. Talking. Caring. Sharing. Living. Loving.

* I am having the best time!

Resources discussed in the show

* Robert Kiyosaki

* 20/20 Mind Sight

* George Carlin Talks About “Stuff”

* 20/20 Sight Line (Chapter 1): The Johari Window

* Jillian’s Ted Talk – The Lens of Connectivity

In this episode Loren Bartley talks about Facebook Ad Campaign Objectives, sharing insights into which campaign objectives you should choose when setting up your Facebook Ads. Loren outlines which campaigns are best and under which circumstances, as well as some exceptions to the rules.

Loren Bartley

Loren Bartley is as a social media strategist, speaker and consultant. She is also the co-host and producer of the top-rated podcast, #BusinessAddicts.

As the Founder of digital marketing agency, Impactiv8, and with over 20 years of experience teaching and helping businesses leverage technology, build communities and achieve success, Loren has worked with clients ranging from solopreneurs through to major national brands.

Loren is on a personal mission to help remove the overwhelm, confusion and headaches that many businesses experience when trying to market their business online. Not believing in random acts of Social Media, she prefers to help businesses strategically invest in proven social media strategies that will attract, nurture and convert their ideal customers.

As an early adopter and lifelong learner, Loren prides herself as being the go-to-resource for the latest social media best-practice information in a rapidly changing environment and loves to share this knowledge with her audience.

Loren’s super power is her ability to achieve exceptional results for businesses using the power of Facebook Ads.

You can follow Loren Bartley on Facebook, LinkedIn, Instagram, Twitter,Google+, Youtube and Pinterest.

Which campaign objectives you should choose when setting up your Facebook Ads @Impactiv8Click To Tweet

Facebook Ad Campaign Objectives

In this episode we explore

* What Facebook ad objectives are and why it is so important to choose the right objective

* Facebook campaign structure

* How Facebook optimises your campaigns based on the objective you choose and how that impacts how much you pay per your desired result

* What the Brand Awareness objective is and when to use it

* What the Reach objective is and when to use it

* What the Traffic objective is and when to use it

* What the Engagement objective is and when to use it

* Which objective to choose if you want to build your Page Likes

* Loren’s thoughts on the value of Page Likes and whether or not Loren thinks you should continue to build Page Likes

* Which objective to choose if you want to generate more event RSVP’s

* Which objective to choose if you want to use Facebook’s Offer Claims (and why you shouldn’t use it)

* What the App Installs objective is and when to use it

* What the Video Views objective is and when to use it

* What the Lead Generation objective is and when to use ...

In this episode Jade McKenzie from Event Head talks about running business events, sharing insights into how you can organise and conduct events that can help transform your business.

Jade McKenzie

Jade is an international award winning event professional and coach for heart-centered entrepreneurs and business owners who want to run successful and sustainable events as part of their business model. Through her professional services, rock steady support and free member hub, Jade helps you understand the business foundations and logistical framework to run successful and sustainable events so that you can step into your spotlight and shine!

You can follow Jade McKenzie on Facebook, LinkedIn, Twitter, Instagram or Pinterest.

How to organise & conduct events that transform your business @theeventheadClick To Tweet

Running Business Events

In this episode we explore

* An overview of the different types of events you could run in your business and the benefits of each.

* How long in advance of your event you should start the planning process for your business events.

* The first thing you need to check off as part of your event planning process.

* Tips for creating event budgets so that you aren’t left with a gaping hole in your wallet once your event is over.

* The importance of negotiating and sourcing items you already have for use at your events as a strategy to bring down your event expenses.

* Tips for pricing your events.

* Charging people a nominal fee to decrease your no-show rate.

* How to make sure your free or low-cost events are still profitable for your business.

* Tips for pitching your products and services at your events.

* The right way for approaching potential sponsors to increase your chance of success when approaching sponsors.

* When to start selling your event tickets.

* Tips for getting more people to your events.

* How important event aesthetics are.

* Tips for the event day to make sure the event runs as smoothly as possible.

* The benefits of getting help at your events.

* What you should be doing post-event to close off the event and plan for any similar events you wish to run in future.

Resources discussed in the show

* Event Head Free Member Hub

* 8 weeks to event success checklist

* EHMagazine

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In this episode Denise Hall from Business Brokers talks about selling your business, sharing insights into what you should be doing now to adequately prepare yourself so that you will have choices when it comes time to exit the business.

Denise Hall

Denise has built, owned and sold three businesses. She sold her last business in 2011 and since then has been helping Business Owners from all around Australia do similar. She has sold businesses of all shapes and sizes, including one person operations turning over $10,000 through to much larger operations with turnovers in excess of $10million.

In addition to helping people “sell their business”, Denise also runs workshops for Business Owners looking to commence the “exit journey”, as well as workshops for aspiring want-to-be Business Owners on “How to Successfully Buy a Business” upon request.

You can follow Denise Hall on LinkedIn or Twitter.

How to build your business as an asset so that you have choices when it’s time to exit your #bizClick To Tweet

Selling Your Business

In this episode we discuss

* The issue many business owners often find themselves in, where they become trapped in an unsellable business because the business is heavily reliant on them as the owner.

* The difference between building a business as a job replacement and building a business as an asset

* The importance of recording and systemising work practices so that business becomes less reliant on you as an owner.

* The pros and cons of productising services to differentiate your business offerings and giving you the ability to scale.

* The different stages of the business lifecycle.

* How to know when your business is ready to sell.

* The importance of planning for the tax implications when selling your business.

* The different types of people who buy businesses and how that can impact what they are prepared to pay.

* How to calculate what your business is worth.

* The value of “poking the market” rather than winding up your business, even if you don’t think your business is saleable.

* What you need to do to put your business on the market.

* How to attract the right buyers who will pay what your business is worth.

* What’s involved in a business sales transaction and are there any pitfalls we need to look out for.

* How long it usually takes to sell a business.

* The various options available to you if you can’t find a buyer for your business.

Resources discussed in the show

* Growth is not an exit strategy if you wish to sell your business

* Built To Sell – John Warrillow

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