In this episode Katie Wyatt talks about how to pitch yourself to be a guest on podcasts, sharing insights on how to increase your chances of gaining more podcast interviews as part of your PR strategy.

Katie Wyatt

Katie Wyatt is building her own empire, whilst at the same time helping others build theirs too, whatever that may look like to them.

Katie has been obsessed with the podcast platform to build businesses since launching her own successful podcast, Empire By Design (formerly The Wellness Entrepreneur), in late 2015. She now has two podcasts (she co-hosts #LadyBoss Chats with collaborator Elle Roberts) and helps entrepreneurs to conceptualise, create, launch and grow podcasts that grow their business.

You can follow Katie Wyatt on Facebook, LinkedIn, Twitter, Instagram or Pinterest.

How to successfully pitch yourself as a guest on podcasts as part of your PR strategy @KatieTWyattClick To Tweet

Podcast Guest Pitching

In this episode we explore

* Why being a guest on podcasts with an aligned market is a great approach to benefiting from the power of podcasting (without all the pain of having to develop your own podcast).

* Tips for finding the right podcasts to pitch your guest application to.

* Why most podcast pitches are bad.

* The important elements a good pitch.

* Podcast interview preparation tips.

* What you should do to make sure that you get the most out the interview once it goes live, as well as increase your chances of getting asked back or referred on as a guest for another show.

Hanging with Katie. #BusinessAddicts #WeArePodcast

A photo posted by #BusinessAddicts (@businessaddicts) on Oct 7, 2016 at 5:50am PDT

Resources discussed in the show

* Entreprenuer on Fire

* Creating Quality Audio: Karly Nimmo

* Webinars That Convert: Omar Zenholm

* Social Media For Small Business Podcast

* Warwick Merry: Success Is Simple: Warwick Merry

* Professional Speaking: Warwick Merry

* Investment Partnerships: Katrina McCarter

* Marketing To Mums: Katrina McCarter

* We Are Podcast – You c...

In this episode Omar Zenhom from Webinar Ninja and the $100 MBA talks about creating webinars that convert, sharing insights into how you can most effectively use webinars to help grow your business.

Omar Zenhom

Omar Zenhom is the co-founder of The $100 MBA, the largest alternative business education online. He’s also the host of an iTunes Best of 2014 podcast, The $100 MBA Show. The $100 MBA Show has delivered almost 800 lessons and counting to over 50,000 daily listeners.

Omar is also the co-founder of WebinarNinja, an all-inclusive, easy-to-use webinar platform that allows you to create a webinar in 10 seconds flat.

It’s been known that Omar’s biggest talents are on the dance floor. Michael Jackson would be proud.

In this episode Karly Nimmo talks about creating quality audio, sharing insights into how you can improve the quality of the audio in your audio recordings, podcasts and videos so that people tune in for longer.

Karly Nimmo

Karly Nimmo is a born communicator. She’s an ex-radio jock, producer & copywriter, current in-demand Voice Over Artist and has run her successful Voice Over Agency (Killer Kopy) for over a decade.

Karly has worked as a voice over artist with everyone from Telstra, BHP, eBay, Panasonic, Qantas to Coles-Myer and ANZ. You can also hear Karly’s voice on her podcast, Karlosophies – Stories Behind Success.

Karly is also the creator of Radcasters Podcasting S’cool – where she teaches entrepreneurs how to podcast like a pro. Her current mission is to rid the world of shit sounding podcasts.

You can follow Karly on Facebook, Twitter, LinkedIn and Instagram.

Learn how to improve your shit sounding audio on your podcasts & videos with @karlsnimmsClick To Tweet

Creating Quality Audio

In this episode we explore

* Why its so important that to have quality audio in the videos and podcast that you produce.

* The most important thing when it comes to creating good audio.

* What you can do to your recording environment to make your sound better.

* The role of posture in audio.

* The difference between dynamic and condenser microphones and which are the best types of microphones for different situations.

* Tips for recording with two microphones when in the same location.

* Low budget entry level microphone recommendations.

* Quality lapel mic options.

* Tips on what you can be doing with your voice in terms of volume, speed, tone or other factors to improve your sound quality.

* What you can be do away from the microphone to improve your instrument (your voice).

* What you can do once you have finished recording to further improve the quality of your audio.

Resources discussed in the show

* Jo Schutt – Bloom Networking

* Virtual Freedom: Chris Ducker

* Alice Nicolls: From Blog To Profit

* Omar Zenhom – $100 MBA

* Jordan Harbinger: The Art Of Charm

* Adobe Audition

* Garage Band

* Audacity

* Auphonic

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In this episode David Wommelsdorff shares insights into how building conscious consumerism within your business model can help you achieve success in business, whilst creating positive social changeat the same time.

David Wommelsdorff

An expert in brand development & brand extension, David has been on the forefront of advertising & marketing both in Australia and internationally.

David is the Chief Marketing Officer and part owner of HERO Condoms; a socially responsible company which donates a condom in a developing country for every condom sold in Australia, to help stop the spread of HIV/AIDS, and co-founder of her/ – a socially responsible feminine hygiene brand that acts as a platform of inspiration to empower girls to stay in school.

You can follow Hero Condoms on Facebook, Twitter, Instagram and YouTube.

You can follow Her Collective on Facebook, Twitter and Instagram.

How a conscious consumerism model can help grow your #biz & create positive social change.Click To Tweet

Conscious Consumerism

In this episode we explore

* What conscious consumerism is.

* How businesses can use conscious consumerism as a differentiation strategy in business, using Hero Condoms and her/ as examples of how you can to achieve this.

* How the money for the minimum production quantity of product for her/ was generated via a crowdfunding campaign.

* The biggest challenges and key lessons learnt from the her/ crowdfunding campaign, including what they would’ve done differently if they had their time again.

* The having a good cause behind your crowdfunding campaign, rather than just a product can have a positive influence on your level of success when it comes to your crowdfunding and marketing campaigns.

* The role of influencers in crowdfunding.

* How an authentic story can assist your marketing campaign.

* The difficulties of marketing products that are sensitive in nature, like condoms and sanitary napkins.

* The future plans for Hero and her/.

* The impact of having your products picked up by major supermarkets.

* How demonstrating a bigger vision for what your company is trying to achieve beyond just selling products can have a significant impact in the success of your business.

* Advice for a business who is not currently socially conscious or charitable in their approach to start becoming more that way, without seeming to be jumping on the supporting a “good cause” bandwagon purely as a publicity angle.

* The importance of having a genuine interest in creating positve social change.

* Her Collective Hashtag: #HerCollective or #HerForHer

* Hero Condoms Hashtag: #MakeLoveChangeTheWorld

Resources discussed in the show

* Hero Condoms

* Her Collective

*

In this episode Loren Bartley talks about her experiences and key takeaways from We Are Podcast 2016, as applicable to #BusinessAddicts.

You can follow Loren on Facebook, LinkedIn, Instagram, Twitter, Google+, Youtube and Pinterest

Hear about Loren’s experiences and key takeaways from We Are Podcast 2016Click To Tweet

We Are Podcast 2016

In this episode we explore

*

The power of story telling

*

The importance of developing quality content

*

Developing a content schedule

*

Repurposing your content

*

Creating “content events”

*

Productising the ecosystems within your business and diversifying income streams

*

Why taking action is the most important step

*

Creating workflows, systems and routines

*

The importance of developing a team

*

The issues that can arise when you give too much away for free

*

The power of masterminding

*

The exhaustion that comes with attending conferences

Resources discussed in the show

Geese Jump off Cliff – David Attenborough:

* Evernote

* Simple To Use Video Creation Tools

* Adobe Spark

* Canva

* Ripl

* 31 Days to build a better blog

* 7 Days To Getting Your Blogging Groove Back

* 7 Day Meditation Challenge

* Dan Norris – Create or Hate

* Content Machine: Dan Norris

* Living A Calendar Based Life: Phyllis Khare

* Social Media Marketing World 2015: Loren Bartley

* Social Media Marketing World 2016: Loren Bartley

*

Jason Malouin

We Are Podcast Day 1 Summary:

Ripl animation from We Are Podcast:

Podcasters discussed in the show (and their podcasts)

In this episode Lisa Win talks about business trade marks, sharing insights into what trade marks are, and how they work, so that you can make better and more informed decisions about your branding, the growth of your business and the protection of your intellectual property.

Lisa Win

After leaving her legal career and launching a couple of businesses, including an online toy store, Lisa Win decided to combine her two great loves, business and law, to become an Aussie Trade Marks Attorney. Since founding her firm, Win Trade Marks, Lisa spends her days advising small businesses on trade mark law and the trade marking process. Her main focus is to help business owners make informed and strategic decisions to give their brand the legal protection it deserves.

By understanding what trade marks are and how they work business owners can make better and more informed decisions about their branding, the growth of their business and the protection of their intellectual property.

There is a lot of confusion, oversimplification and misinformation about trade marks in business circles. As an Aussie Trade Marks Attorney, Lisa loves to share my knowledge so business owners have a better understanding of the law and how it applies to them.

You can follow Lisa on Facebook or LinkedIn.

How to protect your business through trade marksClick To Tweet

Business Trade Marks

In this episode we explore

*

What a trade mark is.

*

The types of things that can be protected by a trade mark.

*

What can’t be protected by a trade mark.

*

Whether or not registering a business name is sufficient or whether or not you need a trade mark as well as a business name.

*

The process for getting something trade marked and what’s involved.

*

The common mistakes that business owners make when naming their businesses, products and services as it relates to trade marks and what you can we do to avoid making the same mistakes.

*

How to do a trade mark search so that you don’t infringe on someone else’s trade mark.

*

What to do if you need to register your trade mark across a number of different categories and budget is tight.

*

The limitations of trade mark protection.

*

The international trade marking process.

* What you should do if someone contacts you about being in breach of their trade mark.

Resources discussed in the show

* Branding Business Assets

* IP Australia

* Trademark Journal

* Madrid Protocol

*

Trade Mark search database

*

In this episode Katrina McCarter talks about Marketing to Mum’s, sharing insights into how to best market to the powerhouse of the Australian economy.

Katrina McCarter

Katrina is the founder and CEO of Marketing to Mums, a research and marketing consultancy.

She is a marketing strategist who specialises in understanding mothers a a powerful market sector, through experience and research.

Katrina is highly regarded for her creative growth strategies and her ability to negotiate strategic partnerships, and works with both small and big businesses to increase sales and profits selling to mums.

An award-winning business woman and mother of three, Katrina is an accomplished speaker and regular contributor to business media, including Smallville.com.au and has been featured on Today Tonight and in The Age and Sydney Morning Herald, The Brisbane Times and SmartCompany.

You can follow Katrina on Facebook, LinkedIn or Twitter.

Learn how to market to mums, the powerhouse of the Australian economy @marketingtomumsClick To Tweet

Marketing to Mums

In this episode we explore

* Why Mums are the powerhouse of the Australian economy.

* The key outcomes from a survey of more than 1,800 mums.

* Details of how mums have changed as a consumer group.

* How mums wish to be marketed to.

* Examples of some of the common mistakes businesses make when marketing to mums.

* The critical things businesses need to consider when marketing to mums.

* The best social media platforms for connecting with Australian mums and how to use them best.

* The important role that sharing your Brand Story plays in being able to connect with mums.

* How Katrina managed to  write a book, continue to manage her existing business and start a new business at the same time.

Resources discussed in the show

* #BusinessAddicts: Investment Partnerships episode

* #BusinessAddicts: Creating a new reality episode

* Bubbler

* 20 Quick Wins

* Marketing to Mums: How to sell more to Australia’s most powerful consumer – Enter promo code FREE at checkout to receive free postage courtesy of Marketing to Mums and their distribution partner, Sendle.

AVAILABLE NOW – $24.95 + $5.05 POSTAGE

* Marketing to Mums Survey Report

* Sensis Social Media Report 2016

* Marketing to Moms Conference

* A good example of effective marketing to mums from PooPourri.com

In this episode Donna Mortiz talks about visual storytelling, sharing insights into how you can use visual storytelling to develop deeper engagement and stronger relationships with your audience as a strategy for building your business.

Donna Moritz

Donna is the founder of Socially Sorted, winner of the Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015 and 2016 . Donna helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more reach, referrals and results in their business. Her content has been featured in Forbes, Entrepreneur Online, NBC, and Social Media Examiner and she is a regular speaker about digital and visual content for the marketing and tourism industries internationally.

You can follow Donna Moritz on Facebook, LinkedIn, Twitter, Instagram, Pinterest and Slideshare.

Using visual storytelling to develop deeper engagement & stronger relationships @SociallySortedClick To Tweet

Visual Storytelling

In this episode we explore

* What visual storytelling is and its importance to our business

* The 5 components of a shareable images

* The importance of using original images

* The types of original images you should be creating that have been proven to be highly shareable across the various social networks

* The importance of timeliness in social media

* What ‘snackable’ images are and the benefits of incorporating them within your visual storytelling strategy

* The importance of tailoring your visual content to the different social media platforms for a better user experience and tips on how this can be done easily

* How images can drive more traffic to your website

* Why you should be using slideshare as a platform for repurposing your content and how you can take best advantage of this platform

* Various tools that you can use to create visuals quickly and easily – even if you are not a designer

Resources discussed in the show

* Socially Sorted

* Branding Business Assets: Liz Thompson

* Canva for Work: Poppy Pack

* Free training/video series in visual content

* Visual Content Creators Facebook Group

* The Five Qualities that Make an Image Shareable

* The “Events Genie” Event Planner 

* Design School on Canva

* Yoast

*

In this episode Fiona Redding talks about creating a new reality for yourself, sharing her experiences over the last 12 months and how she was able to overcome adversity and achieve massive goals by changing her mindset and being open to doing things differently.

Fiona Redding

You can find Fiona at TheHappinessHunter.com.

You can follow Fiona on Facebook, LinkedIn, Instagram, Twitter, Google+, Youtube and Pinterest.

Listen to Fiona Redding @thehappihunter talk about creating a new reality for your lifeClick To Tweet

Creating A New Reality

In this episode we explore

* How setting big hairy audacious goals can help you overcome adversity

* How creating a new reality for yourself can help you achieve your goals

* The cause and effect of the choices you make

* Dealing with relentless financial pressure

* The important role that journalling and meditating can play in showing the way forward

* How your priorities in life should inform your decision making process

* How you can create a new reality for yourself through visioning

* Trusting in your instincts and having faith in your decisions

* The important role that your mindset has in creating a new reality for your life

* How your focus determines your future

* Why delusion can be a good thing

* Why you should always be open to doing things differently

* How focusing on feeling more deserving can improve your experiences

* The logistics of taking time out from your business and family

* The importance of taking action towards your goals, regardless of how impossible they may appear to be

Resources discussed in the show

* Spirituality in Business: Dr Issam Kadamani

* #BusinessAddicts 7 Day Meditation Challenge

* The Happiness Hunter – You Can Change Your Life Bootcamp

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In this episode Liz Thompson talks about branding business assets, sharing tips for branding the various assets of your business, beyond just your company logo.

Liz Thompson

Liz founded her graphic design business Caliba in 2002 while working full time in the fashion industry.

Caliba is a home-based-design studio dedicated to helping brands reach their full potential through brand creation and awareness.

Liz provides creative thinking and innovative design solutions to recharge your brand, attract your target market and deliver your message effectively.

Liz has worked with many clients including Scholl, Adidas, Puma, Bogs, Pacific brands and Globe although she really enjoys helping small businesses to launch their themselves into the marketplace.

You can follow Liz Thompson on Facebook, LinkedIn, Twitter, or Instagram .

Tips for branding the various assets of your business, beyond just your logo @calibadesignClick To Tweet

Branding Business Assets

In this episode we explore

* Where you should start when you are looking to develop the visual elements that are going to represent your business and the suite of products, programs and services that you intend to offer over time.

* The importance of identifying your business’ target audience.

* Why it’s so important that you know your target audience well before you embark on branding your business assets.

* The various design elements can help attract your target audience.

* Tips for naming your business offerings.

* The importance of developing consistency amongst your brand assets.

* Tips for rebranding and how rebranding can help recharge your brand.

* How re-packaging a product can be a good strategy for being able to charge premium prices and/or generating more sales.

* Advice on transition to a new look, whether it be for one of your products, programs or services or a full brand refresh.

* Resources available to help you rebrand on a budget.

Resources discussed in the show

* Canva for Work: Poppie Pack

* Creating Viral Videos: Mick Russell

* The Psychology of Colour in Logo Design

* Canva

* 5 Reasons Why You Need A New Logo

* Download: Design Asset Checklist

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