Business Addicts - The Podcast for people who are addicted to business

In this episode Mick Russell talks about creating viral videos, sharing loads of tips to help your next video go viral!

Mick Russell

Mick Russell is an accomplished videographer and story teller whose natural passion for the medium is evident across his portfolio and client roster.

He has worked on high profile production projects including the Tour De Cure, supported by the Commonwealth Bank; video content for Target, as well as various small business stories which he loves the most!

With a background in business development, sales and management plus a passion for social media and micro-content, Mick continually strives for creative and innovative ways to tell an organisation’s story; helping the business successfully engage and connect with its audiences.

You can follow Mick Russell on Facebook (Mick Russell – Melbourne +), Twitter, Instagram or YouTube.

How to create viral videos with #BusinessAddict @mickrussell_Click To Tweet

Creating Viral Videos

In this episode we explore

* What defines a viral video

* Why going viral might not benefit your business

* How giving people a first person view in your videos can help with engagement

* The importance of analysing your videos to determine what resonates with your audience and using that information to inform the content of the future videos that you create

* The role of audio in your video

* The key components of a video that will increase the chances of your videos going viral

* The best platform to use to increase the chances of your video going viral

* Embedding videos on Facebook

* Tips for sharing your video across multiple platforms

* Some of the factors that contribute to the ideal length of your videos

* Why you should be getting people to share your video as soon as possible after you first post your videos to Facebook

* How boosting Facebook videos can help increase the chances of your videos going viral

* The importance of interacting with the comments on your videos

* Using email to gain greater views on your videos 

* How nonverbal communication can help tell your story

* The importance of video on presenting your business to your future prospects

* The ideal length for your videos

* Tips for gaining more video views and engagement for videos that are unlikely to go viral

* The reason subtitles are so important in videos these days and considerations when using subtitles on videos

* The rule of thirds as it relates to video

* The benefits of using two cameras

* Tips for creating videos with your smartphone

Resources discussed in the show

* MickRussell.com

* Mick’s Melbourne Coffee Video

* Blog post explaining why audio on Mick’s Melbourne Coffee video was crap

* Chewbacka Mum Facebook Video

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In this episode Mark Penney from Meppy talks about email deliverability, sharing insights into how you can improve the chances of your email marketing campaigns hitting the inbox of your intended recipients.

Mark Penney

Mark Penney loves marketing automation and is your go to person for all things tech related. Founder of Meppy, he works with small businesses to help them grow, scale and have their sales machine running while they sleep. Mark has spent his fair share of time working with the likes of Microsoft and Optus, but his true passion and sole focus is helping entrepreneurs and small business owners integrate high level automated business and marketing systems, that were once only available to big business with a big budget.

Mark has one of those minds we all envy, with an ability to process and systemise entire email marketing campaigns with one hand tied behind his back. He thrives on a challenge, and loves to find simple ways to do smart things.

How to improve the chances of your email marketing campaigns hitting people’s inboxes.Click To Tweet

Email Deliverability

In this episode we explore

* Why it is that some of the emails you send never end up within the inboxes of the people you send them to.

* The three pillars of increasing your email deliverability rate.

* The importance of sending valuable content to your subscribers.

* How you should be formatting your emails to increase your chances of being delivered to the inbox.

* The importance of creating an intriguing subject and first few lines of your email to increase your open rates.

* Details of the algorithms email providers apply to determine whether or not your email should end up in the inbox of your recipient and the signals that determine how engaged your email recipients are with the emails that you send. 

* Why unsubscribing from businesses that you no longer wish to receive content from is actually doing the business a favour.

* Why you shouldn’t add people to email lists without their permission.

* The benefits that come with asking your email recipients to reply to your emails.

* The signals that would flag to email service providers that people are disengaged with your emails that could be affecting your email deliverability.

* How you can improve and protect your sender reputation.

* Whether or not you should be getting people to double opt-in when they opt-in to subscribe.

* Why you should be asking yourself whether or not your contacts are really into you. And if they aren’t, then you have got to be open to radical change and to test things.

* The key metrics you should be measuring to determine the success of your email marketing campaigns and the benchmarks you should be striving to achieve.

* The reasons why email open rates are an inaccurate way to measure the success of your email marketing campaigns.

* The regular maintenance activities you should be doing to your email list to help improve our deliverability.

Resources discussed in the show

* Meppy

* Brad Sugars

* The E-Myth Revisited – Michael Gerber

* LinkedIn Connections: David Hobson

* Content Hacks: James Tuckerman<...

In this episode Loren Bartley from Impactiv8 talks about Facebook Advertising, sharing insights into how to create Facebook Ads that convert.

Loren Bartley

Loren Bartley from Impactiv8 is a proud #BusinessAddict!

Loren is a social media strategist, speaker, trainer, podcaster, blogger, early adopter, self-confessed geek, on-and-off again fitness addict and mother of three.

Through her training, Loren empowers you to grow your business using social media in conjunction with lifecycle marketing automation.

Her products and services include online training programs, presentations, workshops and one-on-one coaching. She also has a team that provides social media implementation services for businesses.

Loren is the creator of the Social Media Success and FB Business Success NOW! online training programs.

Regardless of the product or service provided, Loren provide the perfect balance between strategy, “how-to” and best practice, ensuring that all her clients have all the tools necessary to develop and maintain an effective social media presence.

You can follow Loren on Facebook, LinkedIn, Instagram, Twitter,Google+, Youtube and Pinterest.

How to create Facebook Ads that convert with Loren Bartley @Impactiv8Click To Tweet

Facebook Advertising

In this episode we explore

* Why you should we be investing in Facebook Advertising.

* Whether or not boosting a post from your Page Timeline is a waste of money.

* The various tools available for creating Facebook Ads and the pro’s and cons of each.

* The different types of Ad objectives and when to use each.

* The importance of audience targeting in the success of your ads.

* An overview of the different audience targeting options available through Facebook Advertising.

* Tips for making your ads stand out more through the imagery that you use in your Facebook Ads.

* The removal of the 20% text rule in Facebook Ads and new best practice when it comes to the use of images in Facebook Ads.

* How your copy can help optimise the conversions you are able to achieve through your Facebook Ads.

* Including call-to-action buttons on an Facebook Ads and which ones work best.

* Things to consider when linking to landing pages from Facebook Ads.

* The different places you can place your Facebook Ads and the best way to split-test to see which placement is working best for your ads.

* How to determine the optimal length for your Facebook Ads.

* When you might consider scheduling what time your ads are delivered.

* How to determine how much you should be spending on Facebook Ads.

* How optimised pricing differs from optimising for a conversion.

In this episode Martine Oglethorpe talks about managing your online reputation. We also discuss the issue surrounding excessive use of technology for us as #BusinessAddicts, as well as our children.

Martine Oglethorpe

Martine is a parent and youth educator and speaker, helping families face the challenges of the modern world. As a mother to five boys, with a background in Secondary teaching and a Masters in Counselling, Martine is able to give insight and perspective, to help parents understand the challenges of raising kids today.

Martine facilitates workshops and presentations to students of all ages on how to interact online and presents at school parent information evenings, corporate groups and other parent communities to help them learn about the technology, understand the challenges faced by their kids and get some perspective on what it means to grow up today in order to make the best decisions for their families.

With realistic strategies, families can help their kids stay safe and smart, minimising the risks, in order to experience the many benefits this new world has to offer.

You can follow Martine Oglethorpe on Facebook, Twitter, and Instagram.

Managing your online reputation with @themodernparentClick To Tweet

Online Reputation

In this episode we explore:

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Tips on how you can help your kids manage their online time better.

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How people use technology and whether or not we, as a society, are actually addicted to it.

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The connection between self-esteem and social networks.

* How a child’s online profile can affect their identity.

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Offline versus online and public versus private.

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Gaming and its advantages and disadvantages.

* Whether or not we have become a narcissistic, #selfie taking society.

* What kids are doing online today.

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The impact of technology on children and how this can affect them as adults.

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Cyber-bullying and trolling.

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Emotional correctness.

Resources discussed in the show

* Be Safe. Be Smart. Behave: Be better online

* Are we addicted to technology? Or do we need to change the rhetoric?

* 7 Signs social media is killing your kid’s self-esteem (or yours)

* When kids make mistakes online: what should parents do?

* Why parents must stay relevant in a digital world

* The need to reflect and slow down for the modern parent and their kids

* Safer sites and apps for kids video watching

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In this episode Melitta Hardenberg from Breaking Bad Habits explains how to break bad habits and form new ones that will assist you in achieving your goals in business and life.

Melitta Hardenberg

Melitta Hardenberg, founder of Breaking Bad Habits, is known as the go-to habit breaker. Melitta comes from a corporate background, designing positive wellbeing programs and delivering them across thousands of people across Australia. Melitta has been featured on Channel 7, Yahoo, The West Australian, The Australian Management Magazine and her clients include NAB, KPMG, Woodside, WA Police and Edith Cowan University.

Melitta knows motivation might get you started, but habits are what will keep you going… or failing if the habits are bad. Melitta hasn’t yet met a habit she cannot break.

You can follow Melitta Hardenbeg on Facebook or Twitter.

Breaking bad habits & forming new positive ones with @melittahardenbe #BusinessAddictsClick To Tweet

Breaking Bad Habits

In this episode we explore

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Bad habits: What they are and how you can break them.

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The process involved in making a new habit.

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The truth behind the saying “It takes 21 days to make or break a habit”.

* The role motivation plays in our ability to succeed in creating new habits.

* Strategies, tips and hacks for creating a new habit.

* Our 7-Day Meditation Challenge for #BusinessAddicts

The 7-Day Meditation Challenge

During this episode we discussed how we are keen to help our #BusinessAddicts form a new good habit. Following on from the feedback we got from our previous episode on Spirituality in Business with Dr Isaam, we thought we would focus on creating a new daily meditation habit, as making meditation a daily habit seems to be something that a lot of our listeners are struggling with.

So we are launching a FREE 7-day meditation challenge that you can participate in either in your own time or if you are listening to this episode within a week of being launched, you can do it alongside other #BusinessAddicts.

All you have to do to get involved is go to businessaddicts.com/meditation and register to receive an email with a daily guided meditation which has been recorded by Dr Isaam.

It will go for seven days, commencing on Sunday 5 June 2016.

Regardless of whether you are joining us live or if you sign up later, emails will be sent to you daily (for seven days), to help support you through this process of forming this new meditation habit.

The benefit for those of you that are signing up prior to Sunday 5 June 2016 is that we will also be using our Facebook group to provide another level of motivation and accountability to further assist you in forming this new habit.

Resources discussed in the show

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www.breakingbadhabits.today

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Better Than Before: What I Learned About Making and Breaking Habits – Gretchen Rubin

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In this episode Dr Issam Kadamani talks about spirituality in business, sharing insights into how unifying your mind, body and spirit can help you reach your full potential in business...

Dr Issam Kadamani

Dr Issam Kadamani MSCD M. IMM (Aust) M. NMI (Aust) Alumni USA, Reiki & Sekhem Master, Ajna Grand Master is the Principal at The International College of Meditation & Healing.  His focus is to empower you so that you can live your life to the fullest, with unconditional love and joy.

For the last 35 years Dr Issam has taught around the world, and is based in Melbourne teaching meditation and metaphysics and providing much sought after life & business coaching and spiritual mentoring.

Originally from Lebanon, via three years at Mystery School in Tibet and studying with the great Masters throughout Europe, for the last 35 years Dr Issam has been based in Melbourne, teaching a weekly meditation and metaphysics class, delivering training in various healing modalities and running personal development courses and workshops as well as working as a Business Coach and Spiritual Mentor.

You can learn more about working with Dr Issam at DrIssam.com and at The International College of Healing & Meditation.

How unifying your mind, body & spirit can help you reach your full potential in business & life.Click To Tweet

Spirituality in Business

In this episode we explore:

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What meditation is.

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The importance and benefits of meditation and how often you should do it.

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The different types and ways you can meditate.

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Tips for finding time to meditate.

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Tips for people who find it difficult to meditate.

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The difference between spirituality and religion.

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How being more spiritual can help you in business.

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Practical tips that can help you be more spiritual in your business.

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How unifying your mind, body, and spirit can help you reach your full potential.

Resources discussed in the show

* DrIssam.com

* International College of Meditation & Healing

* Taking Responsibility – Fiona Redding

* The Happiness Hunter Walks

* A Life Less Frantic – Kelly Exeter

* Dr Issam’s weekly Meditation & Metaphysics Class

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In this episode Loren and Fiona talk about the recent dilemma they have faced with the #BusinessAddicts The Boardroom event. They have used this episode to talk through the predicament they find themselves in relating to the event and why they have chosen to take a pivot on the first instalment of this event and what their plans are instead.

Live event hosting dilemmas: The importance of community input & the option of pivoting.Click To Tweet

The Boardroom Dilemma

In this episode we explore

* The challenges faced by people who host live events.

* Why we are pivoting the first session of #BusinessAddicts The Boardroom.

* Keeping the way that you promote events in alignment with the way that you want to run your business.

* The thought process behind creating #BusinessAddicts The Boardroom.

* The importance of getting feedback from your community.

* How people are prepared to spend money on improving their business, but many people are not prepared to spend money on improving themselves.

* The issue of last minute ticket purchases.

* Future plans and topics for #BusinessAddicts The Boardroom.

* A call-to-action for the #BusinessAddicts community to provide feedback on the concept of #BusinessAddicts The Boardroom.

Resources discussed in the show

* #BusinessAddicts The Boardroom

* #BusinessAddicts The Co-workers

* #BusinessAddicts The Community

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In this episode Loren Bartley shares the lessons she learnt whilst at Social Media Marketing World 2016 #SMMW16 in San Diego.

Social Media Marketing World 2016 #SMMW16

Social Media Marketing World is the industry’s premier mega-conference designed to inspire and empower you with social media marketing ideas. The event is brought to you by Social Media Examiner.

There were almost 3,000 social media marketers in attendance, participating in over 100 expert-led sessions covering all aspects of social media strategy, content creation, tools and tactics.

Key takeaways from @Impactiv8 at Social Media Marketing World 2016 #SMMW16Click To Tweet

In this episode we explore

* Loren’s top takeaways from Social Media Marketing World 2016

* How it was to be a part of the Social Media Examiner team at the event

* The benefits of pre-networking prior to attending a conference

* Tips picked up from the session by Michael Port on “Heroic public speaking: How to give the best presentation of your life”

* The hype around Snapchat and whether or not it is a platform that everyone should be jumping on

* Why video is hot right now and how you can start incorporating Live video as part of your social media marketing strategy

* Loren’s Facebook Live interview with Gary Vaynerchuk

* Some of the upcoming guests that Loren secured whilst at Social Media Marketing World

* The benefits that come with being a second time attendee at a conference

* How conferences can help solidify relationships and why the people you meet can be the best part about attending industry conferences

* Why attending some of the ancillary events around the conference can sometimes be better than attending the conference itself

* Loren’s revelation about what needs to change in her business

* Why and how we should be repurposing more of the content that we create in our business

* Loren’s advice for listeners as a result of what she learnt at Social Media Marketing World

Resources discussed in the show

* Social Media Marketing World 2015 Re-cap – #BusinessAddicts The Podcast

* Meerkat at Social Media Marketing World 2015 – Including Loren’s interview with Guy Kawasaki

* Social Media Marketing World Virtual Ticket

* Snapchat

* Meerkat pivoting

* Periscope integration with Twitter

* Power Pages: Shae Baxter

* How to share a Facebook Live video

* Facebook Live Best Practice

* Loren’s Facebook Live interview with Gary Vaynerchuk

* The Night I Kissed Gary Vaynerchuk – And Got It On Fil...

In this episode Shae Baxter explains the importance of Power Pages for improving SEO and generating more leads and sales for your business, as well as providing her top tips for creating them.

Shae Baxter

Shae Baxter provides entrepreneurs and bloggers with practical proven strategies to generate more search engine traffic so they can grow their business and to make it easier for clients, customers and fans to discover their work.

Shae is on a crusade to STOP what she has termed “mindless blogging” because she knows there’s better way to get qualified increased traffic to your site and a better use of your time.

Instead, Shae encourages people to create high quality content that’s valuable and leads to more traffic, subscribers and sales…all while helping you to build your brand, authority and expertise.

Shae graduated with a business degree from Monash University and then commenced a career working in various roles in not-for-profit, corporate, marketing, recruitment and disability services, both here in Australia and overseas. She also has a post-graduate certificate in Digital Marketing from the Australian Direct Marketing Association.

Her tips on SEO, marketing and customer-attraction have been featured in numerous high quality publications like Marketing Land, BRW, Long Tail Pro, The Publicity Hound, She Owns It, Tad Hargrave’s Niching Spiral, Simply Social Media, the Unemployable Woman and Small Business Victoria.

You can follow Shae Baxter on Facebook, LinkedIn, Twitter or Google+.

Power Pages: Improve your SEO & generate more leads & sales @shaecbaxterClick To Tweet

Power Pages

In this episode we explore

* What Search Engine Optimisation (SEO) is.

* How SEO has changed over the years and the different opinions people have on what makes for good SEO.

* What domain authority is and why it is important.

* How to check your domain authority and tips for improving it.

* What Power Page are and the key elements that make them different to a blog post or a regular page on your website.

* Tips for creating your own Power Page.

* Finding the right topic for your Power Page.

* What long tail keywords are and how they can help you achieve improved search engine ranking.

* Tips for attracting links, social shares and traffic to help improve your SEO.

* What a welcome gate homepage is.

* How a welcome gate can help generate more leads for your business. 

Resources discussed in the show

* Moz Open Site Explorer

* Shae Baxter’s Content-Driven SEO Strategies to Grow Your Business

* Fast Track to Fame Blogging Solution

* Content-Driven SEO Coaching

* 5 Examples of Power Pages That Have Gone Viral (And Boosted SEO Rankings)

* 65+ Sites to Find Awe-Inspiring Public Domain Images and ClipArt...

In this episode Belinda Weaver from Copywrite Matters talks about why copywriting matters, explaining how becoming a student of copywriting can help improve the profitability of your business.

Belinda Weaver

Belinda Weaver shows copywriters and business writers how to inject personality and action into marketing, creating messages that really talk to people.

With a background in marketing, Belinda started her own business, Copywrite Matters in 2009.  After years as an in-demand copywriter, Belinda is now sharing what she knows through her copywriting courses, coaching and heaps of free content. Belinda is an absolute whizz when it comes to teaching others how to write compelling, clickable and profitable copy.

Belinda is also the co-host of the Hot Copy Podcast, along with a past guest on our show, Kate Toon.

You can follow Belinda Weaver on Facebook, LinkedIn, Twitter, Google+ and YouTube.

Become a student of copywriting to improve the profitability of your #biz w @copywritemattrsClick To Tweet

Why Copywriting Matters

In this episode we explore

* What copywriting is.

* Why copywriting is such an important skill to have in business and examples of when you use copywriting on a day-to-day basis.

* Outsourcing copywriting to the experts vs learning how to do it in-house.

* Tips for making sure that you are truly speaking to your ideal customers in the copy you produce.

* What you need to do to make sure that you get our tone and voice right in your copy.

* Swearing in copy.

* Best practice advice for constructing about page copy.

* How and when to use calls-to-action in your copy.

* What swipe files are and why you they are such a great copywriting resource.

* The difference between benefits and features and why focusing on the benefits in your copywriting can help you achieve better results.

* Tips for editing copy for the more verbose writer.

* Top tips for making sure that your copywriting is Google friendly, but still reads well.

* Belinda’s favourite copywriting tools.

Resources discussed in the show

* The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

* Social Media Marketing World

* The Copywriting Master Class

* Free Copywriting Cheat Sheet

* Free Copywriting Mini-Course

* Evernote

* Google Keyword Planner Tool

* Scrivener

* Online Thesaurus

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