Business Addicts - The Podcast for people who are addicted to business

In this episode we chat with Jeff Goldenberg, co-author of The Growth Hackers Guide to the Galaxy, about growth hacking as a business growth strategy. 

Jeff Goldenberg

Jeff Goldenberg has been a serial entrepreneur for the past 15 years. He is digital marketer and growth consultant, focusing on startup marketing growth and business development.

He is currently the Head of Growth for Borrowell, a Canadian marketplace lending platform.

Formerly, Jeff founded Top Chef University, an online, mobile and DVD cooking school based on the Emmy Award winning show Top Chef.

He has also founded many brand extensions in the poker world, including with the World Series of Poker and Poker Stars.

Jeff is an Entrepreneur-in-Residence at MaRS as well as a Mentor at both Google Next and LeanArts accelerators.

Jeff has partnered with Mark Hayes from Rocketshp to create “The Growth Hackers Guide To The Galaxy” which we will no doubt talk more about on the show.

You can follow Jeff on LinkedIn and Twitter.

An insight into the Growth Hackers Guide to the Galaxy with @jeff_goldenbergClick To Tweet

The Growth Hackers Guide To The Galaxy

In this episode we explore

* What growth hacking is.

* The types of businesses that can benefit from engaging in growth hacking tactics.

* The mindset and skills required to be a growth hacker.

* Examples of growth hacking tactics that you can implement with minimal effort and maximum ROI.

* The competitive advantage that comes with being the first business to discover a new growth hacking channel.

* What the viral coefficient is, how it can we measure it and examples of how you can engineer virality into your products.

* How businesses like Canva, Slack, Hubspot and Shopify have achieved a rapid scale of growth.

* Example growth hacking recipes that you can implement in your business.

* The three phases within the growth model.

* Examples of what happens during each of the growth phases and how some growth hacking recipes suit different stages of business growth better.

* Growth hacking the growth hacking recipes.

* Advice for using a Kickstarter campaign to fund a book.

Resources discussed in the show

* Lifecycle Marketing Automation – Loren Bartley

* Business Automation – Greg Jenkins

* Conversion Optimisation – Hunter Boyle

* Traction

* Viral Coefficient

* Hubspot

In this episode Amber Daines from Bespoke Communications talks about how to get heard in business and generate real influence.

Amber Daines

Amber Daines has spent her 18 year career devoted to all things communications including print and TV journalism, PR and marketing working in Australia, Asia and Europe.

Launching Bespoke Communications in 2007, Amber combined all her expertise to form a boutique agency servicing the corporate, small business, creative and charitable sectors. These days the business is focused on media training, public speaking, corporate communications strategy and professional writing services.

Amber is passionate about the power of communications to change your business and your profile. With two children under seven years old, Amber also thrives on the financial and mental flexibility that being self-employed allows.

In 2013 Amber launched her first self-published title ‘Well Spun: Big PR and Social Media Ideas for Small Business’ and most recently published ‘Well Said: How to be heard in business and generate real influence’, which unpacks the power of authentic speaking.

You can follow Amber on Facebook, LinkedIn, Twitter and Instagram.

Why “speaking is the new black”.Click To Tweet

Getting Heard In Business

In this episode we explore

* Why “speaking is the new black” when it comes to being heard in business and creating real influence.

* The four step process for delivering effective presentations.

* Tips for adapting our stories for different audiences.

* Tips for helping you look like a professional speaker, even if aren’t one.

* Advice for pitching for a Ted Talk.

* The benefits of having a show real when it comes to gaining quality speaking opportunities.

* Tips for nailing media interviews.

* How to create meaningful relationships with people in the media so that you are more likely to be contacted when there is a need for a story that you could potentially contribute to.

* What you should be doing after you have gained media exposure to further leverage the opportunity.

* The pros and cons of DIY PR versus hiring freelancers or agencies.

* Tools that will assist in gaining PR for your business.

* The importance of working out your why and crafting your stories around that.

Resources discussed in the show

* Power Stories – Valerie Khoo

* Fiona’s HR disrupt presentation

* Gaining Publicity – Bec Derrington

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In this episode Dan Norris shares his experiences of the benefits of building a content machine, outlining how he turned his business into a content machine to build a 7-figure business with zero advertising.

Dan Norris

Dan Norris is a serial entrepreneur, award winning content marketer, international speaker and the author of the top 10 Amazon bestselling Small Business book The 7 Day Startup and Content Machine.

In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24/7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, servicing thousands of customers and passed an annual run rate of over $1m AUD using Content Marketing alone.

Dan’s second book, Content Machine documents how to create a 7 figure content strategy and scale it with automation, delegation and a content team.

The 7 Day Startup which became a top 10 bestseller in 3 Amazon categories has been translated into 5 languages and inspired thousands of entrepreneurs around the world to launch their business.

You can follow Kelly on Facebook, LinkedIn, Twitter, Instagram or Pinterest .

How @TheDanNorris developed a content machine to build a 7-figure businessClick To Tweet

Content Machine

In this episode we explore

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The definition of content marketing.

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How a content marketer differs from a blogger.

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Why most businesses need a better blog and most blogs need a better business.

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The key ingredients a business must have to be successful using content marketing.

*

Tips for developing great content, cut through the noise and stand out from your competitors.

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The systems and processes you need to put in place to be able to scale your content marketing and turn your business into a content machine.

* How Dan Norris has used the strategy of building a content machine to build WP Curve into a 7-figure business and the early progress he is making by implementing this strategy for the Black Hops Brewing Company.

Resources discussed in the show

* Meaningful Content – Darren Rowse

* Content Hacks – James Tuckerman

* Creating Content – Trevor Young

* Marie Forleo

* Andy Frisella

* WP Curve – The ultimate beginners guide to podcasting

* Content Machine

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In this episode Melinda Samson from Click Winning Content explains Google Analytics 101 (Google Analytics in plain English). Mel steps you through the key metrics you should be tracking and how to set up goals, as well as sharing her top tips for optimising your dashboard and reports.

Melinda Samson

Melinda Samson from Click Winning Content has been a Google Partner for over 6 years.

She loves helping businesses maximise their investment in AdWords and better understand their Google Analytics data through outsourced services, small group training and speaking opportunities.

Mel is based in Melbourne, but works with a whole range of clients throughout Australia.

When not trying to get the best click through rates for her clients, Mel can be found watching grand slam tennis all over the world, enjoying Melbourne sunsets or her favourite dish, accompanied with cracked pepper.

You can follow Mel on Google+, Facebook,  LinkedIn, and Twitter.

Tips for setting up Google Analytics effectively for your business @ClickTipsClick To Tweet

Google Analytics 101

In this episode we explore

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Why every business with a web presence should have Google Analytics installed on their website.

*

How Google Analytics works.

* What goals are and why you should use them.

* The kinds of goals you should be setting up for for your business.

*

The key statistics you should be tracking via your dashboard and reports.

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Where you need to go within the Google Analytics dashboard to find out how people are finding our website.

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The stats you should be keeping an eye on to get a picture of what your visitors are doing on your website.

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Setting benchmarks for your business.

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The difference between Google Analytics and Google Search Console.

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The easiest way to ensure that you regularly check and analyse your Google Analytics.

Resources discussed in the show

* Goolge Analytics

* Google Analytics by Yoast

* Google Analyticator

* How to stop spam bots from ruining your Google Analytics data

* Explanation of the terms used in the Audience Overview dashboard, and a link to a FREE Get into Google Analytics Starter Dashboard

* Free Google Analytics 101 Videos

* Set Up Google Analytics using WordPress plugins (Yoast)

* Set Up ...

 

 

 

 

In this episode Greg Jenkins from Monkeypod Marketing talks about business automation, sharing some helpful tips on how you can make the most of automation software to streamline, scale and grow your business.

Greg Jenkins

Greg Jenkins is the founder of Monkeypod Marketing, where they focus on providing empowering entrepreneurs through educational events and online courses. Prior to starting Monkeypod Marketing, Greg worked at Infusionsoft, first as a consultant, and ultimately as the curriculum developer and lead trainer for Infusionsoft University. Greg currently lives in San Diego with his girlfriend Sara and dog Gatsby; and loves hiking, traveling, binging netflix and enjoying craft beer.

You can follow Greg on  Facebook, YouTube, and Twitter

Business automation tips from @infusiongregClick To Tweet

Business Automation

In this episode we explore

* Tips for mapping out the perfect lifecycle for customers in your business, taking into consideration each touch point, including what they have done to get to the point they are currently at and what you would like them to do next.

* The questions you should be asking yourself to help map out your ideal customer journey.

* How often you should revisit your customer lifecycle strategy.

* Automation sequences that are a good starting option that can get you a quick win and allow you can start getting a return on investment as soon as possible.

* Examples of how businesses have successfully integrated personalised marketing within their business.

* How to grow sales through referrals using an automation system.

* Tips on how you can use automation to gain more repeat sales to grow the lifetime value of your customers.

* Ideas to segment your serious action takes from the rest of your list.

* Examples of some of the internal processes that most businesses would benefit from automating

Resources discussed in the show

* Lifecycle Automation: Loren Bartley

* Frank Kern

* IT ProTV

* Infusionsoft

* NPS – Net Promoter Score

* 5 Lessons of Automation: Offer for BusinessAddicts

* Blink 182 Loves Marketing Automation

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In this episode Valerie Khoo from the Australian Writer’s Centre talks about power stories, sharing tips on how you can create and share your stories to achieve greater business success.

Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers’ Centre, which is Australia’s leading centre for writing courses. Over 25,000 students have learnt at the centre and it has campuses in Sydney, Melbourne, Perth – as well as a huge online learning community enrolling from all over the world.

Valerie is also a journalist, small business commentator and author of  the best-selling book “Power Stories: The 8 Stories You MUST Tell to Build an Epic Business”. An avid podcaster, she co-hosts the popular podcasts “So you want to be a writer” and “So you want to be a photographer”.

You can follow Valerie on  Twitter, Instagram or The Australian Writer’s Centre on Twitter

Learn how to create your power stories to build an epic #biz w @valeriekhooClick To Tweet

Power Stories

In this episode we explore

* What power stories are and why you need them.

* The entrepreneurial journey and why it’s important to map this out before you embark on developing any of your power stories.

* Advice on how to work your stories if they seem ‘boring’, so that you are more likely to discover the anecdotes and experiences that will resonate well with your audience.

* A simple formula for easily communicating what you are truly passionate about and how that drives your business.

* How to strategically develop a culture around your business where your customers feel compelled to share their positive stories freely with your business and more importantly, directly with others.

* What ‘Your Story’ is and the implications it can have on your success in business and life.

* How the words you choose to use (even in the story that’s going on in your head) can have a power beyond measure.

* Tips for those who say they can’t write or are struggling to put their stories into words.

* The 100 coffees rule and why it’s important in refining your stories.

Resources discussed in the show

* Podcast: So you want to be a writer

* Podcast: So you want to be a photographer

* Power Stories

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In this episode Hunter Boyle talks about conversion optimization, sharing insights into how to increase conversion rates in all aspects of your business to increase the profitability of your business.

Hunter Boyle

Hunter Boyle is an adventurer, business builder and international speaker. He’s been producing triple-digit gains since the dot-com days and led marketing and sales teams at AWeber, 1800 Hotels, MarketingExperiments and more. In 2015, he launched his new firm, Optimization Copilot, helping clients grow with content and conversion strategy, consulting and coaching. A leading authority on optimization, Hunter’s passion for training has fueled over 400 articles, webinars and workshops. Now he’s landed in Melbourne and is learning the joys of coffee and a whole new market.

You can follow Hunter on Facebook, LinkedIn, and Twitter.

Conversion Optimization

In this episode we explore

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What conversion optimization is.

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The aspects of your business you should be looking at when it comes to conversion optimization.

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What you need to focus on to achieve better results from on our landing pages.

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Simple tips you can use to tweak your landing pages to entice more people to take your desired action.

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What the balance should be between asking for more information to qualify the leads and reducing the number of fields to reduce friction so that you can get more people to opt-in.

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The psychology behind why a lot of marketers open with a yes/no question in their marketing copy.

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Tips for A/B testing.

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What you should be split testing when it comes to email marketing.

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Tips for how you can go about finding the best places for growth in your business.

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Marketing channel partnerships.

Resources discussed in the show

* Bryan Eisenberg

* Unbounce

* The “F” Pattern

* Crazy Egg

* Click Tail

* Hot Jar

* LeadPages

* Hub Spot

* Lifecycle Marketing Automation: Loren Bartley

* Neil Patel

* Vintage Current

* Naked Wines

* Instapage

* Aweber

* Optimize Press

* Which Test Won

*

In this episode Jonathan Doyle (www.jonathandoyle.co) talks about Bridging the Gap, sharing with us his insights into how to live a more passionate, extraordinary and abundant life.

Jonathan Doyle

Jonathan is passionate about inspiring people to live the life they were created for. He is on an endless quest for insights, ideas and systems that can help us break through our barriers into a new level of life, service and purpose.

This quest is inspired by his lifelong interest into why some people live amazing lives of contribution and success, whilst many struggle with lost ambitions, unfulfilling relationships and the status quo.

Over the last two decades he has travelled the world, working with a wide range of organizations and delivering live seminars to over 300,000 people.

Jonathan believes that people who live passionate, extraordinary and abundant lives do so because they do different things to other people. He talks about this in his book “Bridging the Gap – 8 ideas to change your life”.

You can follow Jonathan on Facebook, Twitter or Instagram  .

How to avoid killing the golden goose in your own business w @jonathandoylecoClick To Tweet

Bridging the Gap

In this episode we explore

* What bridging the gap means.

*

How the phrase “the only way to replace a love is with a great love” can help you successfully make major changes or even minor adjustments in your life.

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How the theory “you become the average of the five people that you spend the majority of your time with” impacts your ability to bridge the gap in your life.

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Advice for coping with turbulence in the form of resentment, emotional blackmail and hostility that comes with making major decisions for change and growth in your life.

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Advice for pushing through the obstacles that life thrown at you.

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How your brain can help you to push well beyond what you ever thought possible.

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Advice for people who find themselves not asking for help out of fear of rejection.

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Why it is important not to link your identity with an outcome.

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The importance of perseverance as a truly spiritual quality of character.

Resources discussed in the show

* G.K. Chesterton

* “If I have seen further it is by standing on the shoulders of Giants.” ― Isaac Newton, The Correspondence Of Isaac Newton

* BMW X5

* Don’t Die With the Music in You: Wayne Bennett

* Who holds you back: Cherie McKay<...

In this episode Nathan Chan talks about rapid business growth, sharing how he has managed to be so successful in his business, Foundr, even though he only launched it a couple of years ago. 

Nathan Chan

Nathan Chan is the Publisher and Editor of Foundr Magazine, a digital magazine for young entrepreneurs on the App Store and Google Play store. Nathan launched Foundr in March 2013 from his bedroom and in a short period of time Foundr has become a top 10 ranked ‘Business and Investing Magazine’ on the app store and Nathan was a finalist for Publisher of the Year for 2014 in the Digital Magazine awards. He has had the pleasure of interviewing some of the most accomplished entrepreneurs around the world including Sir Richard Branson, Arianna Huffington and many more, which we will no doubt talk about today.

You can follow Nathan on Facebook, LinkedIn, Twitter, or Instagram

Learn how @NathanHChan achieved rapid business growth with @FoundrMagClick To Tweet

Rapid Business Growth

In this episode we explore

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How to gain interviews with people like Richard Branson, Seth Godin, Lewis Howes, Chis Ducker, Marie Forleo and Depack Chopra.

* How a podcast and magazine can work together to assist in rapid business growth.

*

Top tips to rapidly grow your Instagram following to than 390,000 followers.

* E-mail list building strategies.

*

The team you need for rapid business growth.

Resources discussed in the show

* Foundr

* Sir Richard Branson

* Arianna Huffington

* Foundr Blog – Get Interviews

* MagCast

* Ed Dale

* Business & Money – Amazon books coming soon

* Foundr Podcast

* Pic Reel

* SumoMe

* Infusionsoft

* Lewis Howes

* Barbara Corcoran

* Drew Houston

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In this episode Nikki Parkinson from Styling You shares tips on how to build and monetise your blog to build a thriving business using sponsorship, ambassadorship and advertising.

Nikki Parkinson

Nikki Parkinson is a former journalist-turned blogger and author. She blogs at the award-winning fashion, beauty and lifestyle blog, Styling You. Last year her first book, Unlock Your Style, was published by Hachette Australia. This year Styling You won the 2015 Queensland micro business Telstra Business Award. Styling You has a readership of more than 100,000 per month and attracts sponsorship from national brands such as Katies, Olay and Schwarzkopf. She loves helping women find greater confidence through their everyday style.

You can follow Nikki on Facebook, LinkedIn, Twitter, Instagram or Pinterest .

How to position yourself to gain Sponsorship, Ambassador & Advertising opportunitiesClick To Tweet

Sponsorship, Ambassadors & Advertising

In this episode we explore

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Advice on building an audience around your blog and keeping it.

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The importance of developing relationships with other bloggers.

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How your blog can grow to become your main revenue source.

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How to become attractive to businesses to the extent that they want to sponsor you or have you as an Ambassador.

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The difference is between an Ambassador and a Sponsor.

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Approaching businesses that you would like to partner with.

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An example of how to you can use a popular topic, like a television show to help build your audience.

* Helpful advice for those wanting to gain more sponsorship or ambassadorship opportunities.

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The importance of winning awards and the development of your business.

* Advice on Telstra Business Award applications.

Resources discussed in the show

* Styling You

* The Remarkables Group

* Passionfruit Ads

* Drop Shipping

* Google AdWords

* Frankie 4 Footwear

* Not So Mumsy

* Shopping Confessions

* Katies

* Chanel 10’s Offspring

* Nikki’s book – Unlock Your Style

* Telstra Business Awards

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