Business Addicts - The Podcast for people who are addicted to business

In this episode Suzi Dafnis talks about business mentoring, sharing with you her insights into how to find the right business mentor for you and how to get the most out of your mentoring relationship.

Suzi Dafnis

Suzi is a passionate supporter of women in business and in providing education, resources and role models available to them so that they can fulfil their true business potential.

In her role as the Community Director and CEO of the Australian Businesswomen’s Network, Suzi is a blogger, podcast host, media commentator, public speaker and digital marketer.

As an entrepreneur since 1994, Suzi has founded many successful businesses, including being a co-founder of Pow Wow Events, which she grew to become a multi-million dollar seminar company from the spare room of her Sydney apartment and then later sold.

Suzi rates Mentoring as the “secret weapon” to her success in business over the years, as well as the secret weapon for so many other successful business people, so we asked Suzi to come on the show to share her insights into mentoring and how you can use it to get more focus, grow your business, sort out issues and make more money.

You can follow Suzi on Facebook, LinkedIn, and Twitter.

Having a mentor has become the cornerstone of a successful business w @SuziDafnisClick To Tweet

Business Mentoring

In this episode we explore

* What mentoring is.

* The difference between mentoring and coaching. 

* Why mentoring is the secret weapon for getting ahead in business. 

* The signs that you are ready for a mentor.

* What you should be looking for in a mentor.

* How to tell if a mentor is right for you.

* If it better to choose a mentor for a specific purpose or for a general purpose.

* The role a mentor should play in assisting you with you business.

* How to make the most out of working with a mentor.

* How much you should expect to pay for a mentor.

* When it is appropriate to have a written agreement with your mentor.

* Tips for informal mentor relationships.

* The places you can go to find a mentor from.

* The decision making process you should run through if someone approaches you to be their mentor.

Resources discussed in the show

* Naomi Simpson, Founder of Redballoon

* Janine Allis, Founder of Boost Juice

* Kristina Karlsson, Founder of Kikki K

* Richard Branson

* Oprah Winfrey

* Seth Goden

* Her Business Mentor

* Australian Businesswomen’s Network

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In this episode Loren Bartley talks about how Lifecycle Marketing Automation can help you plug those leaks in your business that are currently losing you traffic, leads and customers (even if you don’t realise it).

Loren Bartley

Loren Bartley from Impactiv8 is a proud #BusinessAddict!

Loren is a social media strategist, speaker, trainer, podcaster, blogger, early adopter, self-confessed geek, on-and-off again fitness addict and mother of three.

Through her training, Loren empowers you to grow your business using social media in conjunction with lifecycle marketing automation.

Her products and services include online training programs, presentations, workshops and one-on-one coaching. She also has a team that provides social media implementation services for businesses.

Loren is the creator of the Social Media Success and FB Business Success NOW! online training programs.

Regardless of the product or service provided, Loren provide the perfect balance between strategy, “how-to” and best practice, ensuring that all her clients have all the tools necessary to develop and maintain an effective social media presence.

You can follow Loren on Facebook, LinkedIn, Instagram, Twitter,Google+, Youtube and Pinterest.

Lifecycle Marketing Automation

Lifecycle Marketing Automation: The money is in the list, but the fortune is in the data.Click To Tweet

In this episode we explore

* The components of Lifecycle Marketing.

* How Lifecycle marketing can plug the leaks in your business and stop you from losing so many customers.

* How to attract more customers to your business.

* The different phases of selling and why the sale is more than just a transaction.

* Tips for wowing your customers so that you get more repeat business and referrals.

* The importance of increasing the number of “touch points” you have with your customers and potential customers.

* The data you need to be tracking to assist in pin pointing your ideal customer.

* The advantages of adopting a multi-channel approach to your marketing.

* Ways to identify a ‘hot lead’.

* Tips for improving the systems in your business.

* How adding a layer of automation over the top of lifecycle marketing can help you scale up your business and achieve greater results.

* How to automate without seeming like a robot.

* Personalised marketing and how to use it effectively.

Resources discussed in the show

* Why you need Lifecycle Marketing Automation t...

In this episode Shayne Tilley talks about creating digital products, sharing his hot tips to help you through the process from development through to pricing and delivery, as well as everything else in between.

Shayne Tilley

Shayne loves working at the heart of growing online businesses. From product management and innovation through to monetization techniques, community development, support and social media.

His practical, to-the-point style has garnered lots of fans and his ability to build lasting businesses with proven digital marketing techniques has created a well-deserved reputation.

Shayne has been heavily involved some some of Australia’s most successful online businesses including SitePoint, ProBlogger, AVG Australia, I Quit Sugar with Sarah Wilson and 99designs.

You can follow Shayne Tilley on LinkedIn, Twitter, or Google+

Learn all about creating digital products with @ShayneT – development, pricing, delivery and more.Click To Tweet

Creating Digital Products

In this episode we explore

* An overview of what digital products are.

* Examples of some of the more common digital products that businesses create, including the best digital products to start with.

* The benefits of creating a digital products over physical products.

* Various resources that can assist us in the process of developing a digital product.

* The steps involved in creating a digital product.

* Tips to demonstrate the value of a digital product and the best way to price digital products for maximum ROI.

* The technology is needed to create and sell digital products.

* The best way to sell and deliver digital products.

Resources discussed in the show

* The Blogger’s Guide to Online Marketing

* Online Marketing Inside Out

* The Dark Art of Product Pricing

* Big Commerce

* Woo Commerce

* Easy Digital Downloads

* Infusionsoft

* Investment Partnerships: Katrina McCarter

* 12WBT – Michelle Bridges 12 Week Body Transformation

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In this episode Kate Toon talks about her Recipe For SEO Success, explaining what you need to do so that your website is more easily found in search.

Kate Toon

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing.

She has worked with big brands such as Westpac, The RTA, Curash and Kmart. And I’ve helped countless small businesses produce great content and improve their SEO.

Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse and is co-host on the Hot Copy Podcast.

You can follow Kate on Facebook, LinkedIn, Twitter, Instagram or Google+

Find out why SEO is like trying to make Google fall in love with you w @katetooncopy.Click To Tweet

Recipe For SEO Success

In this episode we explore

* The main elements of SEO that will help you rank well in search.

* What platform will work best for SEO.

* Plugins that can help with your SEO.

* Three important technical elements your website needs.

* The importance of quality content when it comes to search.

* Tips to make your website content more SEO friendly.

* Advice on what to do with your old content to help improve your search results.

* Why just focusing on optimising the content on your website is not enough.

* Tips for amplifying your content to assist with search rankings.

Resources discussed in the show

* Mobile Friendly for Google

* Creating Content: Trevor Young

* Content Hacks: James Tuckerman

* Meaningful Content: Darren Rowse

* Denise Duffield-Thomas: Money Mindset

* Google Analytics

* Yoast

* WordPress

* Moz

* 10 Day SEO Challenge

* The Recipe For SEO Success – Kate’s online training program

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In this episode Angela Ponsford, from Dotti Media talks about Instagram, sharing her top tips on how to you can go from Instagram zero to hero – making Instagram work for your business.

Angela Ponsford

Angela Ponsford, who is the co-owner of Dotti Media, a social media training & strategy company located in Byron Bay. She has been working in social media for nearly 5 years, and is passionate about helping business owners make sense of social media to grow their business. As a Facebook Ads specialist, Angela loves chatting about the power of Facebook Ads and is a whiz at getting great results for her clients.

Angela & Miranda (who together are Team Dotti) have been running their signature ‘Instagram for Business’ workshop throughout Australia for the past year to 100’s of happy business owners. They’ve also just released an online course called ‘Get InstaSavvy’. We have got Ange on the show today to talk us through how we can go from Instagram zero to Instagram hero to help grow our businesses.

You can follow Angela Ponsford on Facebook, YouTube, Twitter, or Instagram.

Learn how to create thumb stopping content on Instagram? @dottimediaClick To Tweet

In this episode we explore

* Who should use Instagram for their business.

* The “must do” things that businesses should be doing on Instagram.

* What makes a good Instagram picture.

* Tips for improving your visibility on Instagram.

* Advice for service based business on Instagram.

* Hashtag hot tips.

* Instagram and lead generation.

* Selling on Instagram.

* Third party apps that enhance Instagram.

Resources discussed in the show

* Dotti Media

* Digital Photography School: Rule of Thirds

* Snapseed

* VSCO Cam

* Camera+

* Simple Green Smoothies

* Fox and Faun

* Phonto

* Wordswag

* PicPlayPost

* Latergram

* Hootsuite

* ProBlogger

* Zapia

* Instagram Keyboard Shortcuts for Hashtags (Instructional Video)

* InstaSavvy: Instagram for Business Course

In this episode Nicole Matejic talks about social media fire fighting, sharing with you what you need to know to best prepare your business for a social media crisis.

Nicole Matejic

Nicole is the CEO of the global military think-do tank ‘Info Ops HQ’ and delivers training to global military forces in strategic and tactical information operations in the social media battlespace. Also known as The #SocialFirefighter® – Nicole founded and heads up Australian Social Media Crisis Communications Consultancy ‘Social Media Monster.’

Working with all levels of Government and in the corporate sector, Nicole provides specialist crisis communications services, training and strategy services globally.

Nicole also hold two academic positions:

Adjunct Lecturer – Charles Sturt University – School of Terrorism and National Security and

Adjunct Lecturer – RMIT University – School of Media and Communications

Most recently, Nicole has authored the book Social Media Rules of Engagement – Why your online narrative is the best weapon during a crisis. As part of that book launch, Nicole also recently launched a podcast called “The Social Media Rules of Engagement” podcast.

You can follow Nicole Matejic on LinkedIn, Twitter or Facebook.

Are you at risk of a STD (Socially Transmitted Disaster)? Protect yourself!Click To Tweet

Social Media Fire Fighting

In this episode we explore

* What is ‘click-jacking’ and why should we be mindful of it.

* What to do if you are click-jacked.

* What is a socially transmitted disaster.

* How do you prepare for a social media crisis.

* How can you take a customer experience outlook to respond to complaints.

* What are the benefits of building a ‘Karma Bank’.

* Should you ever use the delete button.

* When do you need a social media policy.

* Why does a smaller business need to build a ‘brand newsroom?’.

Resources discussed in the show

* Jetstar Facebook Hoax

* Darren Rowse’s #BusinessAddicts Interview

* P.T. Barnem

* Belle Gibson

* Justine Sacco #hasjustinelandedyet

* Susan Boyle #Susanalbumparty

* Qantas #QantasLuxury

* Pinterest

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In this episode Loren and Fiona are interviewed from the studio of Radio 98.7 RPPFM by Warwick Merry as part of the Taking Care of Business show.

Radio 98.7 RPPFM

RPP FM is a local radio station with a new vibrancy and a focus steeped in community activities, current affairs and culture. It broadcasts on 98.7 FM and 98.3 FM to the Mornington Peninsula, Frankston, the Southern suburbs of Kingston, wider Melbourne including Geelong and the communities of Westernport and Port Phillip Bays.

LIVE in the RPPFM studios every Friday from 11am to 12noon with Host Jacki Mitchell, Taking Care of BUSINESS is one of the few dedicated radio business programs. Featuring special guests from the business world talking about their successes, failures, lessons, inspiration & ideas.

The program is full of tips on marketing, finance, brand management, thought leadership and expert opinions with insider knowledge on all things business. An entertaining combination of inspiring people and music, business news and views.

You can follow PRRFM on Facebook, Warwick Merry on LinkedIn, Twitter or Google+, Fiona Redding on LinkedIn, Twitter or Google+ and You can follow Loren Bartley on Facebook, LinkedIn, Instagram, Twitter,Google+, Youtube and Pinterest.

Loren Bartley, Fiona Redding & Warwick Merry are taking care of business.Click To Tweet

Taking Care of Business

In this episode we explore

* The importance of life integration.

* The power of connecting and collaborating.

* What people can do to reconnect with happiness.

* How you can be more productive on social media.

* How to decide what and when to post on social media.

* The best way to blend your personality and business on social media.

* Tips on how to get people to share your posts on social media.

* The benefits of starting a Podcast.

* The types of technology you need to run a Podcast.

Resources discussed in the show

* #BusinessAddicts The Boardroom

* The Happiness Hunter

* Impactiv8

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In this episode Poppie Pack, Canva’s senior graphic designer talks about visual branding for businesses.  She also tells us about Canva for Work which is going to make it so much easier for us #BusinessAddicts who don’t have a graphic design degree, but still want to be able to create a visually appealing brand for our businesses.

Poppie Pack

Poppie’s experience includes publishing and branding, which you will see has influenced the style produced on Canva. Poppie is currently the creator behind Canva’s design tips, which you can find on their social media channels, helping everybody become a better designer.

You can follow Canva on Facebook, Twitter, Instagram or Pinterest 

and you can follow Poppie on Twitter and Instagram

Have you tried Canva for work yet? #Canvawork @canvaClick To Tweet

Visual Branding

In this episode we explore

* The importance of developing a consistent visual brand.

* The brand elements you should be applying to the designs you create.

* Tips for choosing your brand colours.

* Rules for combining fonts.

* Why you shouldn’t be using images from Google.

* How to easily create infographics.

* How Canva for work differs from Canva.

* The future plans and features can we expect to see from Canva.

Resources discussed in the show

* Canva Design School

* Professional Design Tips Blog Post

* Canva for Work

* Branding e-book

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In this episode Kelly from KellyExeter.com talks about a life less frantic, sharing with us seven life changing tips to help #BusinessAddicts in daily life.

Kelly Exeter

Kelly Exeter is a mother of two, wife of one, author of Your Best Year Ever, owner of boutique design company Swish Design and editor of Australia’s largest online community of solo and micro business owners, Flying Solo. Yet she pens a blog titled ‘A Life Less Frantic’. Can someone that busy really lead A Life Less Frantic? That’s the journey Kelly’s been taking her readers on for five years.

You can follow Kelly on Facebook, LinkedIn, Twitter, Instagram or Pinterest .

How to crack the code to living a life less frantic as a #BusinessAddict w @kellyexeterClick To Tweet

A Life Less Frantic

In this episode we explore

* How to crack the code to living a life less frantic as a #BusinessAddict.

* The importance of a morning routine.

* Why you should move your body every day.

* Advice for #BusinessAddicts who don’t have time for a lunch break.

* How to reduce the number of decisions you need to make in a day.

* When and how to get help to reduce the pressure on yourself.

* Meditation for people who can’t meditate.

* How to address overwhelm in the long term.

Resources discussed in the show

* kellyexeter.com.au

* Kelly Exeter Blog Post: Is your overwhelm just a really bad habit?

* Kelly Exeter Slide Share: Drowning in life? Here are 7 things that will help NOW

* Charles Duhigg: The Power of Habit

* Kelly’s Book: Your Best Year Ever

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In this episode Warwick Merry talks about professional speaking, sharing with us valuable tips for those #BusinessAddicts who want to get into public speaking, as well as some funny Dad jokes.

Warwick Merry

Warwick Merry (WarwickMerry.com) is a Master MC and an inspiring professional speaker, renowned for his high-energy presentations and seminars.

Through his presentations, whether they be at a formal function or interactive workshop, Warwick ignites an endless passion to Get More out of life for both his clients and himself.

We think Warwick is the best in the business, that’s why we chose him to be the “voice over guy” for our show.

But it’s not just us that think Warwick is pretty good. Warwick has just recently been internationally accredited as a Certified Speaking Professional. That’s a global certification and currently only 70 people hold this certification in Australia.

In addition to this, Warwick is also the author of the book “Get more inspiration – Unexpected ways to help you achieve”.

You can follow Warwick on LinkedIn, Twitter or Google+.

“Public Speaking: Should you make them laugh? Only if you want to get paid!” @WarwickMerryClick To Tweet

Professional Speaking

In this episode we explore

* How you become a professional speaker.

* The benefits of becoming a certified speaker.

* The types of speaking opportunities available.

* What makes a good speaker.

* Whether or not you should you be funny in your presentations.

* How to prepare for a presentation.

* Recommendations for pitching for speaking gigs.

* The importance of testimonials and a speaker’s reel.

* How to quote for a speaking event.

* Whether or not you should have set presentations.

* How to deal with being heckled or unplanned audience involvement.

* The secret to being a good speaker.

Resources discussed in the show

* Women’s Business Society

* Professional Speakers Association of Australia

* Tedx Melbourne

* Rotary Clubs of Australia

* Linchpin studios

* ProBlogger Event 2015

* David Hale Sylvester – Traveling at the Speed of Life

* Jon Manning – Pricing Psychology

* Michael J. Fox – A Lucky Man: A Memoir

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