Business Addicts - The Podcast for people who are addicted to business

In this episode Loren Bartley talks about what’s working on Facebook NOW, sharing her insights on how to leverage the power of Facebook to make it more profitable for your business.

Loren Bartley

Loren Bartley from Impactiv8 is a proud #BusinessAddict!

Loren is a social media strategist, speaker, trainer, podcaster, blogger, early adopter, self-confessed geek, on-and-off again fitness addict and mother of three.

Through her training, Loren empowers you to grow your business using social media in conjunction with lifecycle marketing automation.

Her products and services include online training programs, presentations, workshops and one-on-one coaching. She also has a team that provides social media implementation services for businesses.

Loren is the creator of the Social Media Success and FB Business Success NOW! online training programs.

Regardless of the product or service provided, Loren provide the perfect balance between strategy, “how-to” and best practice, ensuring that all her clients have all the tools necessary to develop and maintain an effective social media presence.

You can follow Loren on Facebook, LinkedIn, Instagram, Twitter,Google+, Youtube and Pinterest.

Facebook 2015

Find out how to leverage the power of Facebook to make it more profitable for your business.Click To Tweet

In this episode we explore

* Facebook 2015: What’s working for businesses on Facebook NOW!

* Why Facebook changes ALL THE TIME!

* Why Facebook applies an algorithm to determine what content does and doesn’t show up in the newsfeed of users.

* Some of the recent changes to Facebook’s algorithm and the implications of these changes for Pages.

* A simple social media strategy for your business.

* The importance of taking a multi-channel approach to your marketing – not just Facebook.

* The importance of building a targeted audience.

* Why you should be using Facebook to drive targeted traffic to your website and opt-ins to build your subscriber list and convert your audience to into customers.

* Why it is still important to build Page Likes and some tips for doing so.

* Some of the latest Facebook features that you should know about.

* The importance of sourcing, creating and sharing thumb stopping, meaningful, sharable content to cut through the noise, gain greater reach and achieve greater results.

* How to find “known’ engaging content to increase the chances of your posts being more successful.

* The importance of studying your insights to assist in improving your results.

* Why you should strategically pay to promote some of your Facebook posts and what type of content you should be paying to promote.

 

In this episode Katrina McCarter from Bubbler.com.au talks about her path to developing successful investment partnerships, including how to find, manage and successfully exit an investor relationship. Katrina also shares some insights on marketing to Mums.

Katrina McCarter

Katrina McCarter is the Founder of Bubbler.com.au.   After departing her corporate career as a seller in the grocery industry, over the last three years, Katrina has taken her the Bubbler group buying website to a million dollars in transactions last year.  Over this time, she has also grown a community of over 100,000 families across newsletter and social media platforms.  Bubbler is targeted to Mums with young kids under 12.

You can follow Katrina McCarter and Bubbler Deals on LinkedIn, Facebook and Twitter.

In this episode we explore:

* Alternative paths to investment

* The steps to secure investment

* How to identify the right investors

* Managing an investment relationship

* How to have a successful relationship with investors

* How to exit an investment relationship

* Changing your mind on exiting your business

* The importance of cultivating a great network

* Marketing to mums

* Using social media to drive traffic to your website

* Managing multiple social media platforms

* Outsourcing social media management

* Pivoting your business direction

* Fostering entrepreneurialism from a young age

Resources discussed in the show

* The Bubbler Website

* Curbi – shuts down the internet (also good for providing parental controls for the iPhone, iPad and iPod touch)

* My New Project: Project Me

* Darren Rowse’s #BusinessAddicts Podcast Episode

* Josh’s savings plan

More about Bubbler

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In this episode Darren Rowse talks about the importance of creating meaningful content, explaining how you can cut through the noise and create highly engaged readers that are commenting, sharing and subscribing for more of your content, as well as ultimately purchasing from your business, by creating and sharing meaningful content.

Darren Rowse

Darren Rowse is a full time blogger, who has been able to build not only a sustainable, but a highly successful business from blogging. Darren has started 30 blogs and said goodbye to 28 of them over the years since he started blogging back in 2002.

His most successful blogs (and the ones he still blogs on today) are problogger.net and digital-photography-school.com and it is these blogs that have given him the platform to become a published author, put on national events that sell out the day they are launched and become a highly sought after international speaker.

Darren is the co-author of the book that got me hooked on blogging, which is called “ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income”. It’s a practical guide for creating and marketing a profitable blog. He has also written “31 Days To A Better Blog”, which provides you with 31 tasks to revitalise your blog and make it the powerhouse you always dreamt of.

Darren also hosts the annual ProBlogger Training Event, as well as additional events for the blogging community around Australia.

You can follow Darren on Facebook, Twitter, LinkedIn or Google+.

Create meaningful content rather than just adding to the noise @ProBloggerClick To Tweet

In this episode we explore

* How your content can stand out amongst all the content “noise” these days by producing meaningful content.

* The importance of creating a purpose statement for your blog.

* What you need to do to find out more about your readers.

* How to find out what your readers need to enable you to be able to deliver meaningful content.

* Why it is so important to elicit change in your readers through your blog.

* Why “picking a fight” on your blog is a good thing.

* How blogging about things you stand for and blogging about those things that you stand against are both sound strategies and how the results may vary between these two strategies.

* The process of road mapping your reader’s journey so that you can develop cornerstone content for your blog.

* How to take a reader from an unengaged reader to an engaged reader who is commenting, sharing, subscribing and ultimately purchasing from your business.

* The types of content that can strategically move people deeper through your website and buying cycle.

In this episode Warwick Merry talks about his success is SIMPLE theory, sharing why success is simple (but not easy).

Warwick Merry

Warwick Merry (WarwickMerry.com) is a Master MC and an inspiring professional speaker, renowned for his high-energy presentations and seminars.

Through his presentations, whether they be at a formal function or interactive workshop, Warwick ignites an endless passion to Get More out of life for both his clients and himself.

We think Warwick is the best in the business, that’s why we chose him to be the “voice over guy” for our show.

But it’s not just us that think Warwick is pretty good. Warwick has just recently been internationally accredited as a Certified Speaking Professional. That’s a global certification and currently only 70 people hold this certification in Australia.

In addition to this, Warwick is also the author of the book “Get more inspiration – Unexpected ways to help you achieve”.

You can follow Warwick on LinkedIn, Twitter or Google+.

Warwick Merry talks about his success is SIMPLE theory, sharing why success is simple, but not easy.Click To Tweet

In this episode we explore

The success is SIMPLE principle which consists of:

* Selection

* Inspiration

* Motivation

* Put into action

* Large celebration

* Evolution

Warwick drops some great advice throughout the show. Here’s a few of our favourite Warwick quotes (there’s way more Warwick gold that you will have to listen to the episode for):

“You can have everything you want in life, but everything comes at a cost” @WarwickMerryClick To Tweet

“What builds success in your life is what you say no to and not what you say yes to.” @WarwickMerryClick To Tweet

“If you make celebrating success a habit, then you will make success a habit” @WarwickMerryClick To Tweet

“Success is not about what you achieve, but about who you become by achieving it” @WarwickMerryClick To Tweet

“Success is being able to do whatever you want to do whenever you want to do it” @WarwickMerry

In this episode Leonie Dawson talks about how she has managed to successfully create a soulful creative business that allows her to live a life that she loves.

Leonie Dawson

Leonie Dawson is the best selling author of the 2015 Create Your Shining Year in Life and Business workbook, and the founder of the Shining Biz and Life Academy. She became a millionaire before the age of 30, and continues to grow her work in philanthropy. Her aspiration is to become the next Bill Gates, but way more rainbowy.

Leonie wrote the first edition of the Create Your Shining Year in Life and Business workbook for herself when she was pregnant, in a cubicle job during a quiet period at work leading up to a Christmas six years ago.

Leonie is a rainbow and unicorns style hippie who developed the workbook for herself and when she shared it with the world she discovered a whole community of likeminded women who lapped up everything she had to offer from that point forward.

Six years on, Leonie now has a fully fledged publishing company and her workbook gets used by hundred’s of thousands of women around the world. In addition to this she has developed the thriving Shining Biz and Life Academy.

We are looking forward to talking to Leonie today about how a unicorn loving hippy can manage to double and sometimes even triple her business income year after year by creating a soulful creative business.

You can find out more about Leonie at LeonieDawson.com.

You can follow Leonie on Facebook or Twitter.

Creating a soulful creative business with #BusinessAddict @Leonie_DawsonClick To Tweet

In this episode we explore

* How being a self-confessed hippy that loves unicorns and rainbows has helped Leonie’s business.

* Creating a business structure to support the lifestyle you desire.

* Creating daily rituals and habits that allow you to integrate your business within your life without letting it take over your life.

* How to put systems in place that allow your business to thrive with minimal input from yourself.

* The importance of undertaking a closing ceremony to enable you to celebrate and release the lessons learnt from the previous year prior to commencing your planning for the next.

* Why you should create a medicine bag that provides a list of things to do when everything sucks that you can turn to when you are running low on energy or inspiration in your business or life in general.

* The importance of planning (and actually taking) creative and soulful retreats for #BusinessAddicts.

* How creating dream boards, visioning and creating a theme for each year can help propel your business.

* The benefits of creating an affiliate program for your business and tips for developing a large community of affiliates.

* Incorporating philanthropic endeavours within your business.

Resources discussed in the show

* Self Control App

* Time Tracking Apps For Produ...

In this episode David Hobson talks about LinkedIn Connections, sharing the secrets of how he manages to use LinkedIn to create quality connections and get real results for business.

David Hobson

David Hobson is highly passionate about working with entrepreneurs and game-changers, especially in the tech and online space.

David’s day job involves working as the Melbourne and Adelaide City Manager for Elance-oDesk. In this role David helps business owners, entrepreneurs and small and medium-sized enterprises hire online, work with virtual teams, access global talent and scale when necessary.

David is also the founder and creator of LinkedInXpress. Through LinkedInXpress, David trains and works with entrepreneurs and small business owners interested in LinkedIn for Business Development, running in-house workshops and strategy sessions focused on practical outcomes.

David has a no fluff, no hype approach to using LinkedIn to get real results for business and he shares some of those tips in this episode.

You can follow David on LinkedIn, Twitter or Google+.

Using LinkedIn to create quality connections that get real results for your business…Click To Tweet

In this episode we explore

* Who should be using LinkedIn and whether or not it is better suited to B2B or B2C.

* The most common mistakes people make with their profile and what they should be doing to fix them.

* How to create a summary section that stands out from the rest and achieves resultsWe have talked a lot about creating and sharing content in the past three podcast episodes. What kind of content works well on LinkedIn?

* LinkedIn as a content publishing platform and the pros and cons of LinkedIn publishing.

* The validity of LinkedIn Endorsements and tips for optimising this section of your profile.

* An effective process for throwing down the welcome mat and gaining quality recommendations on LinkedIn.

* Developing funnels for creating effective partnerships and/or sales using LinkedIn.

* Tips for using your powerful LinkedIn database as a customer relationship management tool.

* Tips and tools that will allow for greater automating of your LinkedIn processes.

* LinkedIn paid versus free account and whether or not the paid account is worth the investment.

* Recommendations for measuring the results your are receiving as a result of your LinkedIn activities.

Davids advises that we shouldn’t rock up to the party on LinkedIn dressed like this:

Resources discussed in the show

* Trevor Young – Creating Content

* James Tuckerman – Content Hacks

* Social Media Marketing World 2015

* ...

In this episode Loren Bartley shares the lessons she learnt whilst at Social Media Marketing World 2015 #SMMW15 in San Diego.

Social Media Marketing World #SMMW15

Social Media Marketing World is the industry’s premier mega-conference designed to inspire and empower you with social media marketing ideas. The event is brought to you by Social Media Examiner.

There were over 100+ expert-led sessions covering all aspects of social media strategy, content creation, tools and tactics.

Key takeaways from @Impactiv8 at Social Media Marketing World 2015 #SMMW15Click To Tweet

In this episode we explore

* The importance of content in your social media strategy.

* Tips for ensuring you create content on a regular and consistent basis.

* Why you must share the content you develop regularly.

* Tips for automating content sharing without looking like a robot.

* Guidelines for a daily twitter strategy.

* The importance of engaging with our audience.

* The latest social media tools that generated a buzz at Social Media Marketing World.

* Potential copyright issues of live broadcasting apps like Meerkat and Periscope.

* Why you should create and share native video within the context of the social media platforms where you intend to share them.

* The need to create “thumb stopping” content.

* How podcasting is hot and why you should consider starting a podcast for your business.

* Examples of the types of opportunities you can create through structured and unstructured networking.

* The benefits of turning an audience into a community.

* How creating advocates for your business can provide social proof.

* Why you should measuring lead sources, acquisition sources and retention rates for your business as a method of measuring the effectiveness of your social media strategy and the various platforms and tools you use.

* Recommended composition, format and role of a mastermind group.

* The benefits of and tips for attending major industry conferences.

Resources discussed in the show

* You Can Change Your Life Bootcamp

*

Creating Content: Trevor Young

*

Content Hacks: James Tuckerman

* Casey Stevens

*

Meerkat

*

Periscope

*

Meerkat interview with Guy Kawasaki at Social Media Marketing World 2015

*

10 reasons why you should start a podcast for your business in 2015

*

In this episode James Tuckerman talks about content hacks, sharing the secrets of how he manages to be so prolific with the quality content he shares on a daily basis.

James Tuckerman

James is one of Australia’s most accomplished digital publishers.

He’s an entrepreneur, angel investor, consultant, coach, public speaker and all-round nice guy.

James is best known for launching Anthill Magazine back in 2003, from the spare bedroom of his parents’ home at the ripe old age of 26 year, as you do.

In this episode Trevor Young talks about the importance of creating content to position yourself as a thought leader and authority in your field.

Trevor Young

Trevor Young has been on the frontline of the communications revolution for many years now as a public relations and marketing communications practitioner.

Trevor is a passionate and experienced professional speaker, blogger, podcaster and author.

Trevor is the author of “microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand”.

Trevor helps companies, organisations and individuals to tell their story, grow their audience and build their brand and their business using strategic content marketing and social media communications, through a combination of consulting, mentoring, training, speaking and writing.

You can find Trevor at TrevorYoung.me

You can follow Trevor on Twitter, LinkedIn, Facebook, Slideshare or Google+.

The ACDC of creating content with @trevoryoung #BusinessAddictsClick To Tweet

In this episode we explore

*

Why businesses need to create and share content on a regular and consistent basis.

*

Different examples of the types of goals and objectives content can help achieve for your business.

*

ACDC (Audience, Content, Delivery and Channels) – An acronym for the process of content marketing.

*

The importance of understanding your audience and the benefits of creating Customer Avatars for your business.

*

The four styles of content marketing.

*

Finding the sweet spot between creating content all about what you do and what you have to offer at one extreme and balancing it with the kind of content that your audience actually wants to hear about.

*

An overview of the different types of delivery mechanisms available to deliver your content through and when you should consider using each and why.

*

The different channels available for sharing our content and how to go about selecting the most appropriate channels to best communicate your content.

*

The difference between paid, earned, shared and owned media and whether or not any are better than others and under what circumstances.

*

How to measure the success of the content you develop.

Resources discussed in the show

*

Trevor’s interview with Loren on the Reputation Revolution Podcast on Using Facebook To Build Your Personal Brand

*

In this episode Loren Bartley and Fiona Redding talk about the journey so far in creating #BusinessAddicts The Podcast.

We give you peak behind the curtain, keeping it real and letting you know how the journey has transpired so that you can learn from this and hopefully use it as inspiration to lift yourself out of your comfort zone, extend yourself and create something awesome for yourself, which is ultimately what we have done.

In this episode we explore

* Creating big intentions and goals for your project.

* Generating buzz about your project with teaser content.

* Developing an audience avatar.

* Creating a wish list of people you want to work with.

* Considerations when naming your project, including choosing domain names and social media handles.

* Simple tools to use for creating a concept brief for artwork to submit to your designer.

* The benefits of hiring local talent and developing longterm relationships when you know that you will need assistance longterm rather than just outsourcing for one-off tasks.

* How presenting solutions rather than problems to those people you are collaborating with can speed things up when you hit an obstacle.

* The importance of completely and utterly trusting the people you are collaborating with to make decisions in the best interest of your project.

* The power of holding off and negotiating for something you really want.

* How if you don’t ask, you don’t get.

* Leveraging established relationships.

* Overcoming obstacles (and more obstacles), oh yeah, and more obstacles…

* The silver lining that comes with having to do things over and over again due to setbacks – despite the frustration, it actually give you a far better result.

* The importance of pushing the boundaries to achieve results in your business.

* How pushing the boundaries to launch a new project requires a high level of intensity that is not sustainable long-term.

* The importance of putting systems and processes in place to become more streamlined in your operations to increase efficiencies in the way you work.

* Overcoming upper limits when you expand outside of your comfort zone.

* How pushing the boundaries and finding ways to get out of your own way can increase your resilience and demonstrate what you are really capable of.

* The importance of celebrating success!

Resources discussed in the show

* Liz Thompson, Caliba Designs

* Warwick Merry – #BusinessAddicts voice over (super) talent

* Canva – Image creation tool

* Dropbox – Cloud storage

* Auphonic – Audio leveling software

You can find Loren at Impactiv8.com.au.

You can follow Loren on Facebook, LinkedIn, Instagram, Twitter,Google+,