Business Addicts - The Podcast for people who are addicted to business

In this episode Bec Derrington talks about how #BussinessAddicts can make the most of PR opportunities to gain publicity for your business.

Bec Derrington

SourceBottle founder Bec Derrington has a simple vision: for every journalist and blogger using the service to be INUNDATED with quality sources; and for every SourceBottle subscriber to get publicity or FAMOUS, whichever comes first. Bec Derrington is an experienced public relations and marketing strategist, as well as a small business owner. She founded free media leads site SourceBottle in 2009 (in response to what she calls the cat and mouse tango danced by journalists and sources), so that everyone could have a better chance to share their story with the media, and generate powerful publicity for themselves.

Recognised by many as a game changer, SourceBottle has transformed the way the media and potential sources connect and interact in Australia and now, through its growing presence, internationally. Bec lives in Melbourne with her husband and three sons.

You can follow Bec Derrington on LinkedIn, Twitter or Google+.

How to gain free publicity for your business with @becderringtonClick To Tweet

Gaining Publicity

In this episode we explore

* What is publicity and why it is important to your business.

* What publicity should you seek out for your business.

* What makes a story newsworthy.

* How strategic should your approach to gaining publicity be.

* What is the difference between reactive and proactive media seeking.

* Tips on how to approach media outlets and bloggers with your pitch for PR.

* What media kits are and how bloggers use them.

* Tips for helping you stand out when seeking media attention.

* Whether or not press releases are still valid in today’s media.

* How to respond to bad publicity.

* When you should consider outsourcing your PR.

* How you can best utilise Sourcebottle.

Resources discussed in the show

* Kim Kardashian

* 4Courners

* Loren in The Age

* Loren in The Melbourne Magazine

* Happiness Hunter Walks

* Fiona in the Sydney Morning Herald

* The research you should do prior to pitching to a journalist or blogger:

* Name of journalist/blogger

* Publication/media outlet

* Audience

* Lead times

* Three relevant past stories/articles

* Press release structure guide:

* Date/’Press Release’

* Headline: Write the headline you want to see on ...

In this episode Jon Manning from Pricing Prophets and Sans Prix talks about pricing psychology, sharing with us his insights into the psychology of pricing and the strategies and tactics that would best suit your business.

Jon Manning

Jon Manning has spent most of his career pricing products and services, in both the corporate world, as well as advising clients via his consulting businesses Sans Prix and Pricing Prophets. Over the last 12 years, Jon has completed dozens of major consulting projects for companies in the ASX200, the Dow Jones Industrial Average, the Fortune 100, the FTSE100 and the CAC Next20 stock market indices. In the process, he has generated millions of dollars in incremental revenue for clients in places such as the UK, USA, India, &Australia. He also works with dozens of start-ups and entrepreneurs each year.

Increasingly in demand as both a speaker and educator, Jon has spoken at over seventy conferences, workshops, educational institutions, webinars and other events across the Asia-Pacific, the Middle East and the UK. Between 2007 and 2009, he co-presented the “Pricing Strategy & Revenue Management”Executive Education Programme at Lancaster University Management School.

Jon holds a Bachelor of Business (Applied Economics) from Deakin University (Australia), a GraduateDiploma of Business (Management) from Monash University (Australia) and a Master of Arts (European Studies), from the University of West London (formerly Thames Valley University) in the UK.

He is a member of the Professional Pricing Society, and his articles have been published in The Journal of Professional Pricing, The Journal of Revenue and Pricing Management, The Pricing Advisor, The Wiglaf Journal,SmartCompany.com.au, LeadingCompany.com.au and the ANZ Small Business Hub . 

You can follow Jon on LinkedIn.

Pricing Profits: Facebook, YouTube or Twitter.

Sans Prix: Twitter & Slideshare.

Customers will tell us when we are too expensive, but they won’t tell us when we are too cheap.Click To Tweet

Pricing Psychology

In this episode we explore

* The psychology of pricing.

* The different pricing models you might consider for your business.

* The importance of determining what your pricing principles are.

* The advantages of using a premium pricing strategy to start with.

* Early-bird discounts on products and whether or not they are they worth it.

* The pitfalls of discounting.

* The difference between a ‘freemium’ model and a free trial.

* Why you should consider packaging up your products/services and offering three pricing options.

* Heroin pricing and how it can help you get more customers.

In this episode Loren Bartley and Fiona Redding talk about the little wins they have achieved individually and collectively over the past four months since starting #BusinessAddicts The Podcast and how those little wins are making them feel like a huge success!

Loren Bartley & Fiona Redding

You can find out more about Loren at Impactiv8.com.au or follow Loren on Facebook, LinkedIn, Instagram, Twitter,Google+, Youtub and Pinterest

You can find out more about Fiona at TheHappinessHunter.com or follow Fiona on Facebook, LinkedIn, Instagram, Twitter, Google+, Youtube and Pinterest.

How little wins can combine into massive success w @Impactiv8 & @thehappihunterClick To Tweet

Little Wins

In this episode we explore

* How #BusinessAddicts The Podcast has impacted on the businesses and lives of Loren Bartley and Fiona Redding.

* How little wins can accumulate into massive wins.

* The importance of reflecting on your progress as you work toward your goals.

* Why it’s important to meet yourself where you are at.

* Celebrating success.

* How regular check-ins on your progress can help you see where you are falling behind in the achievement of your goals.

* The impact podcasting can have on your business and how that impact can differ depending upon where you are at in your business.

* The power of implementing what you learn as soon as possible.

Resources discussed in the show

* The 80/20 Principle

* Planning With Kids – Nicole Avery

* Chris Ducker: Virtual Freedom

In this episode Amanda Newton talks about tax time preparation, sharing with us some valuable advice on how you can better prepare yourself for the 2015/16 taxation period, as well as the year ahead.

Amanda Newton

Amanda Newton is a Director and Head of Client Experience at Negotiis – Business Advisors and Accountants. With over a decade of filing tax returns and applying business improvements for clients Amanda offers a fresh perspective to the traditional accounting space.

In fact, Amanda is a rare bread of Accountant, as she is able to combine her Masters of Accounting with her bachelor’s degree in Marketing and Communications to help small business owners and managers reach their full potential.

You can follow Amanda on Facebook, LinkedIn and Twitter (Amanda or Negotis).

Do you have shoebox full of receipts for your accountant? If so, this is for you.Click To Tweet

Tax Time Preparation

In this episode we explore

* Tax time preparation, including how to close off the financial year and prepare for the new financial year.

* Key dates and legal obligations according to the ATO.

* What you can do to better prepare your business for the 2015/16 financial year.

* The importance of budgeting for your business.

* Your legal requirements about keeping receipts.

* How systems like Xero help better manage your business finances.

* Three key accounting reports you should be keeping an eye on in your business.

* How to best manage debtors.

* What to look for when outsourcing your book-keeping and accounting requirements.

* The difference between a bookkeeper, accountant and a business advisor.

* Advice for anyone who can’t afford an accountant.

* At what stage in your business you should register for GST.

Resources discussed in the show

* Key ATO dates for 2015/16

* Xero

* Chris and Marie’s Plant Farm

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In this episode of #BusinessAddicts, we chat with Danielle Storey from The Cartridge Family who shares with us insights into customer delight and why we should be aiming to delight our customers rather than just serve them.

Danielle Storey

Danielle Storey is the co-owner of an award-winning international multi-million dollar family-run business, The Cartridge Family. The Cartridge Family is based in Melbourne servicing Australian and New Zealand businesses for over 16 years. She is also a professional speaker in business, marketing, sales, customer service and employee engagement. She is an experienced and skilled mentor as well as being a specialist in exhibiting and sponsorship management.

You can follow Danielle on Facebook, LinkedIn, Twitter or YouTube.

The important difference between customer service & customer delight with @DanielleJStoreyClick To Tweet

Customer Delight

In this episode we explore

* The difference between customer service and customer delight.

* What a Customer Delight system is.

* The four key Customers Delight Systems that #BusinessAddicts should be putting in place for their businesses and examples of each.

* What internal customers are and why is it important to serve and delight our internal customers.

* Staff meeting systems.

* Examples of the types of things that people who provide exceptional customer delight experiences do regularly.

* Tips for creating loyal customers who rave about your service and keep coming back.

* Tips for dealing with disgruntled customers.

* Simple feedback systems for internal and external customers.

* The importance of taking time out in your business to enable you to be able to provide better customer service.

Resources discussed in the show

* Tupperware

* The Cartridge Family

* ASANA

* Cherie McKay

* La’Quar

* DanielleStorey.com

* CustomerDelight.com.au

* Leonie Dawson: Soulful Creative Business

* 2015 Create Your Shining Year Workbook

Loving this beautiful gift I received from the wonderful Danielle Storey today.

A photo posted by Loren Bartley (@impactiv8) on No...

In this episode Cherie McKay talks about who really holds us back, sharing a personal story of self discovery that #BusinessAddicts will be able to relate to on different levels.

Cherie McKay

Melbournian to the heart, soon-to-be-divorced Mama of four boys who takes amazing photos most of the time, Cherie is an entrepreneur, very creative and sometimes downright ridiculous. It’s her intelligent and witty writing style that always manages to make even the most absurd situation into a hilarious story.  Cherie is currently working on a book based on her popular short stories (www.cheriemckay.com) as well as managing her photography business The Memory Supply Co.

After spending over ten years in the corporate sector, Cherie ventured into photography, quickly realising that the world didn’t need another backyard photographer – instead the world needed beautiful camera bags specifically designed for women. Cherie designed her own range of camera bags and founded the company SHUTTER|bag. Manufactured in China with distributors located in Australia, Europe and the USA, Cherie sold SHUTTER|bag in 2013. It was Cherie’s knowledge of social media and her innovative, sometimes risky style that grew her business quickly.

When she’s not using her written words to make people laugh, she’s writing to provoke thought, as well as encouraging and leading her readers to not only view the world with more empathy and love, but also the view themselves with more strength, love and success.

You can follow Cherie on Facebook, Instagram, LinkedIn, Twitter or Google+.

A personal story of self discovery, law of averages & doodles w @cherieandboysClick To Tweet

Who Holds You Back?

In this episode we explore

* Who is REALLY holding you back?

* What personal qualities do successful people have?

* Law of averages and how it can affect both your personal and business life.

* How success is what you attract by the person you become.

* Why you should add and remove people from your life.

* How internal dialogue and internal influencers in your personal life can affect your business.

* The importance of internal dialogue.

* The importance of being authentic in all that you do.

* Social media and start up business.

Resources discussed in the show

* Warwick Merry – Success is Simple

* Denise Duffield-Thomas – Money Mindset

* Jim Rohn

* SHUTTER|bag

* Mamamia Cherie’s Author Page

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In this episode Simone Novello from Partner2Grow talks about creating successful partnerships. Simone shares her insights into the different types of partnerships we can consider, as well as her 6 steps to partnership marketing success.

Successful Partnerships

Simone Novello is the Managing Director of Partner2Grow, an ex-corporate entrepreneur and keynote speaker. She is considered to be one of Australia’s foremost Partnership Marketing Experts, and has been recognised with many awards during her nearly two decades in the industry.

Simone has worked both agency and client side in the field, and has had responsibility spanning across the Asia Pacific region. She has formed alliances worth hundreds of millions of dollars with leading brands including American Express, ANZ, Commonwealth Bank, Virgin Australia, Sydney University Union and Myer to name a few.

Having driven results that brought clients, management and shareholders a robust return on investment from the application of partnership marketing strategies, Simone was determined to take her expertise and passion to the next level. With a desire to leverage her inside knowledge to friends and colleagues who were business owners, entrepreneurs and consultants, Simone developed the ‘6 Steps to Partnership Marketing Success’ model, which forms the foundation of her business and the products and services she offers.

You can follow Simone Novello on LinkedIn, Facebook, Twitter or Google+.

Why every business should focus on developing successful partnerships w @SimoneNovelloClick To Tweet

In this episode we explore

* The different types of partnership options available for businesses.

* The benefits of a marketing partnership and why it can be more effective than traditional marketing.

* What a strategic partnership is and when it is best used.

* Why approaching businesses for marketing or strategic partnerships (where the business is able to leverage their assets rather than part with money) rather than approaching them for a financial sponsorship can increase your chances of success.

* When it might be appropriate to consider a joint venture partnership.

* Considerations around legal agreements for partnerships.

* What makes a successful partnership.

* Tips for creating win/win/win partnerships.

* Signs that a partnership might not be working.

* The 6 steps to partnership marketing success.

* How to get partner ready.

* How to make your business more attractive to the right prospective partners.

* How to prospect for partners.

* Tips for defining your offering.

* Tips for approaching the right potential partners in the right way to maximise the profitability of your business.

* How to both leverage and protect your partnership to increase the likelihood of ongoing success.

* Tips for creating partnerships with businesses that are bigger than yours.

Resources discussed in the show

* Investment Partnerships &...

In this episode Mish Wright talks about franchising vs licensing and why she chose the franchising business model over the licensing model for her business, Mishfit. Mish also shares how women’s health issues are overlooked within the fitness industry and what she is doing about this.

Mish Wright

Mish Wright is a passionate advocate, educator and women’s health consultant. Mish is actively creating a new approach for the health industry by providing physiotherapists, registered dietitians, personal trainers, fitness clubs, gyms, pregnant and post pregnant women with the educational tools, programs and solutions for sustainable women’s fitness and pelvic floor health.

Mishfit has grown from a job that Mish took on so that she could balance family commitments to a franchised business that currently has 10 franchises across Victoria, dedicated to providing safe exercise care to pre and post-natal women.

Mishfit was awarded gold and highly recommended in 2013 and then gold again in the 2014 at the Fitness Australia Industry Awards. Mish is the Ambassador for SRC recovery wear and has been nominated for the Telstra Womens’ Business Awards in 2012, 2013 and 2014.

Mish is also currently serving on the Business Council of Fitness Australia.And as if that is not enough, Mish also created and chaired the Women’s Health Summit in August 2014, the first event of its kind in Australia, providing the opportunity for a focus on both women’s health issues, as well as women presenting in the fitness industry. This event is now an annual event. Mish is also a regular fixture on the fitness speaking circuit.

Mish has two main passions in life

* Educating women about how to exercise safely while pregnant and especially post-natally

* Balancing her family life with her work

You can follow Mish on Facebook, LinkedIn, Twitter or Google+.

Franchising vs Licensing: Which model should you choose for your business?Click To Tweet

Franchising vs Licensing

In this episode we explore

* Franchising and licensing models, including the pros and cons of each

* Identifying an opportunity and establishing yourself as an authority in that niche

* The importance of trademarking as a Franchiser

* Identifying weak points in sales processes and building in improvements

* Tips for increasing efficiencies in your business and creating systems and processes in your business for outsourcing

* Managing email to provide support

* Advice for starting up a franchise

* The importance of educating spouses when selling a Franchise to married women

* Advocating for women’s health issues

* Strategies for questioning the status quo and creating change in an industry.

Resources discussed in the show

* Mishfit Mothers

* Powerplate Training

*

In this episode Nicole Avery shares insights on how organising and planning for the known in family life can benefit your business and help you cope with and enjoy the fun parts of family life more.

Nicole Avery

Nicole Avery is a Melbourne mum to five beautiful kids aged 16 to 6. Nicole is slightly addicted to spread sheets, tea, running, CrossFit and the master organiser behind the successful blog, Planning With Kids. Planning With Kids has over 100,000 unique visitors a month and over 13,000 newsletter subscribers.

Nicole runs her business from home in part time hours that suit her family.

The philosophy she shares on her blog is that by organising and planning for the known in family life, you can cope with and enjoy more the fun parts of family life.

Since starting her blogging journey in 2008, Nicole has grown her blog into a platform enabling her to establish herself as a freelance writer, consultant and product creator. Nicole is also the creator of an online blogging course with the Australian Writers Centre, How to Get More Blog Readers.

In addition to all of this, Nicole is also a highly sought after speaker on a variety of topics including blogging and family organisation, as well as being the content creator for the annual Problogger Training Event.

You can follow Nicole Avery on Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn or Google+.

How planning for family life can benefit both your biz & family with @planningqueenClick To Tweet

In this episode we explore

* How organising and planning for the known in family life can help you cope with and enjoy more the fun parts of family life.

* Examples of some of the things you do in your life to better organise the chaos that comes with managing a business around family commitments.

* How batching tasks like menu planning, food preparation, paying bills and kids admin can have a positive impact on your week.

* Tips for planning your business around school commitments.

* Advice for being more effective of a morning.

* The pros and cons of developing an app for your business.

* Dealing with Blogger burnout.

* Tips for planning for repetitive tasks that reoccur each week.

* Using boundaries that exist in your day to create deadlines.

* The benefits of developing canned response email templates.

Resources discussed in the show

* Trevor Young – Creating Content

* James Tuckerman – Content Hacks

* Darren Rowse – Meaningful Content

Weekly schedule

Creating routin...

In this episode Fiona Redding provides practical tips on how you can improve your happiness quotient. We discuss how to define success and happiness, including the importance of understanding what a successful life looks and feels like for you.

Fiona Redding

As founder and Chief Happiness Hunter, Fiona has built a network and community that is focused on reciprocity, connection and well-being.

The Happiness Hunter is a mastermind on legs – with daily walks throughout Melbourne (they are free!), a Leadership Program, an on-line community, You Can Change Your Life Bootcamp, retreats, workshops and mind-set mentoring.  Fiona is also a speaker, business strategist and consultant, as well as being the co-host of #BusinessAddicts the podcast (one of the best gigs EVER!).

You can follow Fiona Redding on LinkedIn, Twitter or Google+.

Success is a feeling, not an event (and it needs to be defined) @thehappihunterClick To Tweet

In this episode we explore

* The importance of defining what a successful life is for you.

* How having clarity on your values and vision can make decision making easy.

* The link between understanding your priorities and making choices.

* Life integration as opposed to work life balance.

* Why YOU are the most important element in your life.

* What is your happiness quotient (HQ) across The Seven Elements of your life.

Resources discussed in the show

* Hello Sunday Morning (HSM)

* Success is Simple: Warwick Merry on #BusinessAddicts 

* Meaningful Content: Darren Rowse on #BusinessAddicts

* Lucky Bitch Bootcamp

* Cliff Ravenscroft’s six months after he announced to the world that he was going to make a few lifelong commitments that would change his life forever

* Happiness Quotient (HQ)

* The Happiness Hunter Walks

* The Seven Elements – A Framework for Life Integration

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