It’s no secret that we think about digital transformation, digital marketing, and ecommerce constantly here at Tim Peter & Associates and Thinks Out Loud. That’s what we do, after all. But sometimes, I wonder if whether sounds like we put too much emphasis on the "digital" or on the "e" in those topics. Because digital transformation isn’t about digital. It isn’t about technology. It isn’t about "e" anything. Digital transformation is business transformation. And business transformation is all about responding to how customers live their lives today. Simply stated, digital transformation is entirely about customers.

Today, Thinks Out Loud puts its focus where it belongs: On your customers. Yes, customers adopt technology. And, yes, the market adapts to those changes. But how can you do that more effectively? How can you better understand the shift in customer behavior? How can you develop an agile mindset that allows you to adapt to a changing marketplace? And what won’t change for your business regardless of whatever technology comes next?

In this episode of Thinks Out Loud, I examine these questions and try to offer some insights into ways you can think about the future of digital transformation, how your business can adapt to changes in the marketplace, and why digital transformation is all about customers.

Here are the show notes for you.

Thinks Out Loud Episode 323: Digital Transformation is All About Customers Headlines and Show Notes

Show Notes and Links

As always, here are the "regular" show notes, detailing links and news related to this week’s episode. Take note, there are a lot of links this week based on the wide-ranging discussion. Be sure to check out all those that matter for your business once you’ve given the episode a listen.

* Timeline: The March to a Billion Users [Chart]

* Smartphone users 2020 | Statista

* One Billion Internet Users

* The next billion users are the future of the internet

* Internet – Our World in Data

* A Year of Digital: The Pandemic, One Year On (Thinks Out Loud Episode 320)

* We’re Living Through a Generational Shift to Digital (Thinks Out Loud Episode 317)

* The Five Drivers of E-commerce and Digital Transformation for Your Business (Thinks Out Loud Episode 293)

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