The Martechno Beat: Decoding Martech!

Digital Transformation Lessons from Asia’s Leading Home Furniture Retail Brand, Danube Home

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Danube Home is a leading home improvement and home furnishing retail brand with a strong and ever-growing presence in the Middle East and the Indian subcontinent. Danube Home is ranked among the top retailers in the Gulf region, which has been growing at an average rate of 25% growth rate since 2011.

After establishing its foothold through physical stores, Danube Home launched its new tech-focused online market called ‘Danube Home.com’ that operates in UAE, Oman, and Bahrain.

We caught up with Mithil Ajmera, Head of Marketing- E-commerce at Danube Home to understand how traditional retail brands like Danube Home are leveraging digital technologies to build a strong e-commerce platform.

Mithil shares his thoughts on:

  • Biggest challenges that e-commerce brands combat in terms of customer engagement and retention
  • The importance of reconciling customer data-points across both offline and online platforms to craft memorable customer experiences at scale
  • Personalization as a major conversion and retention lever across all channels
  • How AR can play a major role in bringing on-the-fence customers closer to completing the purchase
  • Major e-commerce marketing trends gathering steam in 2021

    • Learn how Danube Home is building a strong presence across all their offline and online channels to grow their business globally.

    ...more
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    The Martechno Beat: Decoding Martech!By Netcore
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