Marketing Beyond Digital: How to Get Past Technology and Market to the Human Experience 
Marketing is beyond complex in the experience economy. On the front end, customer data capture must be meaningful, accurate, and compliant. Moreover, systems across the organization must interact in a way that unites teams and bridges data sets. In this session, Kim Brown speaks to the stigmatism attached to “digital”, how to become the experience champion for digital transformation as a mindset, and how to transform marketing strategy from technology-driven to human-driven.

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