If you're running a digital business, there's one thing you can never have too much of: money. Granted, making money isn't the only goal of being in business, but it is an important one. After all, what good is having a great product or service if you can't actually make any money from it?
That's where automation comes in. Automation can help you make more money in your digital business by increasing your efficiency and streamlining your processes. When you're able to sell more products or services without having to increase your overhead, that means more profit for you. And who doesn't want that?