Polaris is a production of Synozur - an advisory agency focused on transforming business for our clients, navigating the complexities of transformation and strategic planning with ease.

 In this episode of Polaris, Chris McNulty is joined by Ed Rogers (CEO of Akumina) and Michelle Caldwell (CEO of Synozur) to explore the evolving landscape of digital workplaces. They discuss the importance of employee engagement, the role of marketing in shaping digital environments, and the impact of AI on workplace communication. The conversation delves into strategies for effective content management, the concept of omni-work, and best practices for implementing successful digital workplace initiatives. The episode concludes with insights on the future of digital workplaces and the importance of listening to employees.

Keywords

digital workplace, employee engagement, AI, omni-work, content strategy, communication, marketing, collaboration, productivity, technology

Takeaways

• Digital workplaces are strategies, not just products.
• Effective communication strategies enhance employee engagement.
• Marketing teams are increasingly controlling intranet content.
• Two-way conversations are crucial for modern workplaces.
• Omni-work allows employees to work from anywhere, anytime.
• Listening to employees helps shape effective strategies.
• Content should be targeted and relevant to employees.

Sound Bites

• "Marketing is taking control of intranets."
• "Content is king in the digital workplace."
• "Listening to employees is key to success."

References

• Digital Transformation: Forrester predicts that by 2025, companies will spend over $2 trillion on digital transformation initiatives.  US Tech Spending Forecast To Hit $2.7 Trillion in 2025
• Remote Work Trends: A study by McKinsey found that 58% of employees now have the option to work remotely at least part-time, highlighting the shift towards flexible work environments.  McKinsey Study
•  A Brief History of Time – Stephen Hawking’s landmark work on cosmology, time, black holes, quarks, antimatter and physics, written for everyone.
• Only Murders in the Building Season 4 – Yes, there were a lot of cameos in SNL50 but here’s a list of some of the guests (John McEnroe, Melissa McCarthy and more) joining Steve Martin, Martin Short and Selena Gomez.

Events

• Transforming the Digital Workplace – Webinar.  On March 11, join Ed Rogers and Michelle Caldwell for a live webinar exploring digital workplaces in depth, with demos and resources. 
• Association for Intelligent information Management, AIIM, will host their annual conference the AI+IM Summit in Atlanta, Georigia March 31 -April 2.
• Microsoft 365 Community Conference | May 5-8, 2025 (Vegas)
• TechCon 365 Seattle - June 23-27, 2025  Synozur will be sponsoring and speaking as TC365 returns to the Seattle Convention Center. 

Production

Polaris is produced with the help of our friends at Riverside.fm. Our theme song, “Alternative Dream” is provided courtesy of Adobe.  Additional music and sound provided by IndieGuy Records. Graphic design by Josh Brantley.

Chapters

00:00 Introduction to Digital Workplaces

02:43 Trends and News

03:49 Introducing Ed Rogers and Michelle Caldwell

04:54 The Digital Workplace in 2025

08:10 Understanding the Digital Workplace Strategy

12:23 The Role of Communication in Digital Workplaces

17:02 Omni-Work: The Future of Work

21:24 Content Strategy and Engagement

26:12 Defining Success: What Good Looks Like

30:06 Building a Journey for Customer Engagement

35:14 Upcoming Events

37:08 Conclusion