How can optical-AI tech improve security and trust while linking the digital and physical worlds without harming physical asset integrity? View the full video interview here.

The discussion revolves around the topic of the digital world and its connection to the physical world. Aethelion is a company that uses fingerprinting technology to identify and track physical products without the need for physical contact. They aim to combat counterfeiting and the gray market by providing a secure way to authenticate and trace physical items. The conversation explores how optical AI can improve security and trust by bridging the gap between the digital and physical realms. Ganzarski explains the challenges of counterfeiting and the importance of having a direct link between the digital and physical aspects of a product to ensure authenticity. The technology developed by Aethelion involves taking a picture of the product, which generates a unique fingerprint that can be compared to identify the item. The conversation also touches on the development process of the technology, its applications beyond luxury goods, and the cultural openness within Aethelion.