In this episode of Digital Dialogue, we explore the rise of AI social media influencers and their growing influence on digital marketing. From the creation of virtual personas like Lil Miquela, Shudu, and Lu do Magalu, to the ethical dilemmas they present, we delve into how these AI-powered influencers are reshaping the way brands interact with audiences. We also examine the technological processes behind their creation, the opportunities they offer for marketers, and the potential risks they pose in terms of authenticity and mental health. Will virtual influencers become the norm in the future of marketing? Tune in to find out!

Made using Google Notebook LM. Podcast cover created with Bing Image Creator. Sources:

1. Google Notebook LM (Used for generating podcast content):
   • "Podcast generated using Google Notebook LM, an AI-powered tool that assists in content creation based on various sources, including articles, videos, and other reference material."
2. OpenAI / GPT (Used for content generation and writing assistance):
   • "This podcast episode was made possible in part by OpenAI’s GPT technology, which provides AI-driven language models to assist in content creation and enhancement."
3. Bing Image Creator (Used for creating podcast artwork):
   • "Podcast artwork created using Bing Image Creator, an AI tool for generating visuals based on user input."

Sources for AI Influencers:

1. Lil Miquela:
   • Instagram - Lil Miquela
   • Spotify - Lil Miquela
   • YouTube - "Not Mine" Official Video
   • YouTube - "Speak Up" Official Video
2. Shudu:
   • Instagram - Shudu
3. Lu do Magalu:
   • Instagram - Lu do Magalu
4. AI Influencers - Background Information:
   • Business Insider on AI Influencers
   • The Verge - AI Influencers and Ethics
5. General AI in Marketing:
   • Forbes on AI Influencers
   • TechCrunch - AI Influencers