B2B marketing involves engaging multiple key decision makers in a personalized way.  With KABOOM (KEY ACCOUNT BASED ONLINE OPTIMISED MARKETING) ABM  B2B marketers can, not just reach their diverse decision makers but also personalize messaging as per their industry and function as well as buying journey stage and can track the engagement at each level.  The biggest benefit is that now B2B marketers know the right moment to make a sales call.   Check more details about KABOOM here as well: http://dotconverse.com/account-based-marketing/

Who do you credit if sell over USD1B worth of products in a single day online? Data, of course. Let's dive into the Alibaba world of new retail which is centered around data and analytics and take a peep into the strategy fabric.

The future of retail is not in ecommerce or brick and mortar as individual strategies, rather in a combination of both with a focus on integrating consumer touch points. How is Alibaba executing this with a foray into supermarkets, grocery shops, and even car vending machines? Here's an interesting insight into Alibaba's new retail strategy.

Blockchain has the potential to disrupt transactions and interactions can be a backbone and enabler of a new generation of businesses which may be small but may disrupt large platforms. Let's see how.

What happened to these 2 digital mammoths. They both are trying their hands into diverse areas, where they historically never had any expertise and what's more, a few of these areas are in the conflict zone where they come in face to face with each other. I tried to decode their strategies and thought processes in this episode.

Social media marketing has been the favorite playground for B2C companies. But there are global success stories of how B2B companies have leveraged social media.  So what's the thought process behind adopting social media and what's the justification for the same for a B2B company? let's discuss these and few other points in this episode