In this conversation, Glenn Poulos shares insights from his extensive experience in sales, emphasizing the importance of relationship-building over transactional approaches. He discusses key principles from his book, including the significance of being proactive in sales interactions, the power of three in messaging, and the necessity of maintaining a human touch in an increasingly digital world. The dialogue also explores effective closing techniques and the critical collaboration between sales and marketing teams to enhance prospecting and networking efforts. In this insightful conversation, Glenn Poulos discusses the importance of humanizing communication in an age of automation, the value of respecting competitors, and the necessity of mini tours in sales. He emphasizes overcoming the fear of rejection in sales by embracing the power of 'no' and highlights the challenges of aligning sales and marketing teams. Poulos also offers practical advice for struggling salespeople, encouraging them to take action and maintain a positive mindset.

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