Digitalk Arkitechs

Digitalk Arkitechs

By Carolina McCulloch from Digital ArkitechsBusinessMarketing
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Digitalk Arkitechs episodes

  • How Internal Podcasts Improve Employee Communication - Lori Saitz l Digitalk Arkitechs Ep. 51

    Lori Saitz, founder of Zen Rabbit, draws on her marketing, corporate communications, and broadcasting background to explain how internal podcasts can humanize leadership and strengthen employee connection. She and host Carolina McCulloch also discuss practical ways to build relationships in AI-enabled workplaces, host gratitude dinners, and make appreciation specific and meaningful.

     key  topics

    - Lori Saitz explains how internal podcasts can help employees know C-suite leaders as people and understand the reasons behind company decisions.
    - She says communication can start to get fuzzy around 200-250 employees, while distributed teams may need stronger connection practices at smaller sizes.
    - Unlike one-way emails and town halls, audio conversations let employees hear tone, enthusiasm, and personality, reducing misinterpretations.
    - Saitz recommends 10-15-minute internal podcast episodes and says ownership may sit with HR, internal communications, a chief of staff, or the COO.
    - Carolina McCulloch describes team rituals for remote workers, including weekly business meetings, biweekly learning sessions, and occasional online games.
    - The conversation frames AI as a way to ease manual work, while emphasizing that human relationships and connection remain people’s responsibility.
    - Saitz’s gratitude dinners bring roughly 8-16 people together for a structured, three-hour meal centered on recognizing someone who deserves more appreciation.
    - Specific, sincere thanks can be shared in person, in writing, or through an audio message; Saitz recalls an internship thank-you she still remembers decades later.
    - In a rapid-fire segment, Saitz names trust, nonjudgment, specificity, candid conversation, and being allowed to show up as your whole self as foundations of workplace connection.

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    🎙️ Discover more from Digitalk Arkitechs
    Visit our podcast website to explore more episodes, guests, insights, and resources:
    👉 https://digitalarkitechs.com/digitalk-arkitechs/

    Follow 
    LinkedIn:    https://www.linkedin.com/in/carolinamc
    Instagram:    https://www.instagram.com/digitalarkitechs/

    Connect with our guest:
    👤  Lori Saitz
    https://www.linkedin.com/in/lorisaitz/
    Social Media 
    https://www.instagram.com/zen_rabbit/

    Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next.

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    45 min
  • AI in HR: What Should Stay Human? - Hernán Chiosso l Digitalk Arkitechs Ep. 50

    Carolina McCulloch speaks with Hernan Chiosso, a former software developer who became VP of Global Talent and is now returning to building, about treating people operations as a product and applying AI thoughtfully in HR. They cover remote-first employee experience, practical AI use cases, process readiness, privacy safeguards, and why human judgment must remain central to consequential people decisions.

     key  topics

    - Hernan’s transition from software developer to VP of Global Talent, and how he redefined the value he created as a leader.
    - A remote-first approach that gives employees consistent access to meetings, onboarding, and other work experiences across locations.
    - People operations as a product: treating employees as users and onboarding, benefits, payroll, and performance processes as offerings to improve iteratively.
    - Why HR leaders should engage with AI even if they do not consider themselves technical, and focus beyond personal productivity on redesigning how work happens.
    - How to choose an AI use case based on meaningful time or cost savings, rather than adopting a popular tool without a clear business case.
    - The AI content and recruiting escalation loop, and the need to reconsider resumes and keep human judgment in hiring.
    - Why organizations should map real processes, including exceptions and variations, before automating; onboarding needs both efficient systems and human connection.
    - HR AI safeguards: partner with IT, protect sensitive information, de-identify data, minimize access, and never let AI make termination decisions alone.
    - A 30-day starting point: learn AI capabilities, document standard operating procedures, and use clear process context to support consistent AI outputs.

    Stay Connected with Digitalk Arkitechs

    Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world.

    🎙️ Discover more from Digitalk Arkitechs
    Visit our podcast website to explore more episodes, guests, insights, and resources:
    👉 https://digitalarkitechs.com/digitalk-arkitechs/

    Follow 
    LinkedIn:    https://www.linkedin.com/in/carolinamc
    Instagram:    https://www.instagram.com/digitalarkitechs/

    Connect with our guest:
    👤  Hernan Chiosso
    https://www.linkedin.com/in/hernanchiosso/
    Social Media 
    https://linktr.ee/hchiosso

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    39 min
  • Your MVP Is Probably Too Big - Thomas Hulsmans l Digitalk Arkitechs Ep. 49

    Thomas Hulsmans shares insights on building software products, managing MVP scope, and leveraging AI responsibly in startups. This episode offers practical advice for founders on product development, compliance, and AI workflows.

     key  topics

    - MVP prioritization using the Moscow framework
    - Balancing feature scope and MVP delivery
    - The importance of early market validation
    - Managing scope creep and project delays
    - Building trust in AI workflows for small businesses
    - Compliance considerations in software design
    - The role of human oversight in AI automation
    - Practical steps for startups to implement AI safely

    Stay Connected with Digitalk Arkitechs

    Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world.

    🎙️ Discover more from Digitalk Arkitechs
    Visit our podcast website to explore more episodes, guests, insights, and resources:
    👉 https://digitalarkitechs.com/digitalk-arkitechs/

    Follow 
    LinkedIn:    https://www.linkedin.com/in/carolinamc
    Instagram:    https://www.instagram.com/digitalarkitechs/

    Connect with our guest:
    👤  Thomas Hulsmans
    LinkedIn: https://ca.linkedin.com/in/thomas-hulsmans


    Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next.

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    42 min
  • You Don’t Have a Sales Problem. You Have a System Problem - Sherri Sklar l Digitalk Arkitechs Ep. 48

    In this episode, Sherri Sklar shares insights on overcoming growth ceilings in B2B SaaS companies, the importance of aligning sales, marketing, and customer success, and how service firms can leverage AI to transform their IP into scalable products.

     key  topics

    - Growth ceilings in SaaS companies
    - Alignment between sales, marketing, and customer success
    - The 77% disconnect between vendors and customers
    - Using AI to convert service IP into products
    - Diagnosing revenue problems beyond surface symptoms
    - The importance of system-wide approach in revenue growth
    - First 30 days of go-to-market diagnosis
    - Signs of strong IP in service firms for AI transformation

    Stay Connected with Digitalk Arkitechs

    Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world.

    🎙️ Discover more from Digitalk Arkitechs
    Visit our podcast website to explore more episodes, guests, insights, and resources:
    👉 https://digitalarkitechs.com/digitalk-arkitechs/

    Follow
    LinkedIn:    https://www.linkedin.com/in/carolinamc
    Instagram:    https://www.instagram.com/digitalarkitechs/

    Connect with our guest:

    👤  Sherri Sklar
    LinkedIn:  https://www.linkedin.com/in/sherrisklar/?isSelfProfile=false


    Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next.

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    48 min
  • Why AI Projects Fail Without Clear Business Problems - Christophe Zoghbi l Digitalk Arkitechs Ep. 47

    In this episode, Christophe Zoghbi, CEO of Zaka, shares insights on AI transformation, the importance of foundational knowledge, and practical steps for businesses to adopt AI effectively. Discover how to navigate the fast-changing AI landscape and leverage AI agents for business growth.

     key  topics

    - Common misconceptions about AI in business
    - The importance of foundational AI knowledge
    - How to align AI projects with business goals
    - Practical steps for AI training and adoption
    - The role of AI agents in automating tasks
    - How to hire and train AI talent
    - Keeping AI education current amidst rapid change 

    Stay Connected with Digitalk Arkitechs

    Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world.

    🎙️ Discover more from Digitalk Arkitechs
    Visit our podcast website to explore more episodes, guests, insights, and resources:
    👉 https://digitalarkitechs.com/digitalk-arkitechs/

    Follow 
    LinkedIn:    https://www.linkedin.com/in/carolinamc
    Instagram:    https://www.instagram.com/digitalarkitechs/

    Connect with our guest:
    👤  Christophe Zoghbi
    Instagram:   https://www.instagram.com/kristoffzoghbi/
     ZAKA:          https://zaka.ai/

    Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next.

    Subscribe to Digitalk Arkitechs for more conversations with the people building, transforming, and challenging the digital world.

    35 min
  • Is AI Rejecting Your Best Candidates? - Michael Yinger l Digitalk Arkitechs Ep. 46

    In this episode, talent acquisition expert Mike Yinger shares insights on managing remote teams, hiring under pressure, and integrating AI without losing the human touch. Discover practical strategies for effective leadership and recruitment in a digital world.

    key  topics

    • Managing remote teams effectively
    • Using AI to enhance recruitment
    • Leadership strategies for remote and hybrid teams
    • Balancing automation with human touch in hiring
    • Signals of a healthy remote team culture
    • Steps to recover a slipping team culture
    • Candidate experience beyond checkbox approaches
    • AI's role in sourcing and decision-making
    • Referrals and trust in remote hiring

    Stay Connected with Digitalk Arkitechs

    Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world.

    🎙️ Discover more from Digitalk Arkitechs
    Visit our podcast website to explore more episodes, guests, insights, and resources:
    👉 https://digitalarkitechs.com/digitalk...

    Follow 
    LinkedIn:   linkedin.com/in/carolinamc
    Instagram:  https://www.instagram.com/digitalarkitechs/

    Connect with our guest:
    👤  Michael Yinger
    LinkedIn:  https://www.linkedin.com/in/mikeyinger/

    Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next.

    Subscribe to Digitalk Arkitechs for more conversations with the people building, transforming, and challenging the digital world.

    49 min
  • Your Next Employee Could Be an AI Agent - Kenneth Edmonds l Digitalk Arkitechs Ep. 45

    Kenneth Edmonds shares insights on how small businesses can leverage AI agents as virtual employees to scale efficiently, reduce costs, and improve operational workflows. Discover practical use cases, building strategies, and trust considerations for integrating AI into your business.

     key  topics

    - AI agents as virtual employees
    - Building and customizing AI agents
    - Operational workflows and automation
    - Security, privacy, and compliance in AI deployment
    - Practical use cases for AI in small business
    - Trust and human oversight in AI systems

    Stay Connected with Digitalk Arkitechs

    Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world.

    🎙️ Discover more from Digitalk Arkitechs
    Visit our podcast website to explore more episodes, guests, insights, and resources:
    👉 https://digitalarkitechs.com/digitalk-arkitechs/

    Follow 
    LinkedIn: https://www.linkedin.com/in/carolinamc/
    Instagram: https://www.instagram.com/digitalarkitechs/

    Connect with our guest:
    👤 Kenneth Edmonds
    LinkedIn: https://www.linkedin.com/in/kenneth-edmonds/

    Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next.

    Subscribe to Digitalk Arkitechs for more conversations with the people building, transforming, and challenging the digital world.

    52 min
  • Your Buyers Are Researching Without You - Glen Torregiani l Digitalk Arkitechs Ep. 44

    In this episode, Glen Torrigiani explores the evolving landscape of AI-driven sales strategies, buyer enablement, and the dark funnel. Discover how these trends impact B2B sales and what companies can do to stay ahead in a rapidly changing environment.

    key topics

    • The impact of AI on sales and buyer research
    • Understanding the dark funnel and its implications
    • Buyer enablement tools and strategies
    • Challenges of misinformation and confident misunderstanding
    • Personalization in outbound sales and marketing
    • The importance of accurate and complete information in AI responses
    • Strategies for small and medium businesses to compete with larger firms
    • The role of content and personas in sales success
    47 min
  • Why Founder Dependency Lowers Your Company’s Exit Value - Scott Shagory l Digitalk Arkitechs Ep. 43

    In this episode, Scott Shagory shares insights on how founders can build scalable businesses by developing effective systems, reducing founder dependency, and leveraging AI. Discover practical strategies for improving transferability, delegation, and positioning to attract investors and buyers.

    • Systems architecture and its importance in scaling
    • Signs of founder dependency and how to address it
    • The impact of dependency on valuation and transferability
    • How AI can help founders delegate and automate
    • Strategies for building scalable marketing and positioning
    • The importance of financial systems and financial health
    • Creating optionality for future deals and exits
    • The role of leadership rhythm and delegation in growth
    40 min
  • Scaling Without Becoming the Bottleneck - Paulo Miri l Digitalk Arkitechs Ep. 42

    In this episode, Paulo Miri shares his journey from startup founder to corporate leader and advisor, highlighting key lessons on growth, leadership transition, and navigating business challenges in Brazil and beyond.

    key topics
    Transition from startup to corporate life
    Importance of continuous learning and growth
    Challenges of family-owned business succession
    Strategies for scaling founder-led companies
    Impact of economic environment on business in Brazil

    27 min

About Digitalk Arkitechs

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Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by…