Digitalk Arkitechs

Digitalk Arkitechs

By Carolina McCulloch from Digital ArkitechsBusinessMarketing
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Digitalk Arkitechs episodes

  • You Don’t Have a Sales Problem. You Have a System Problem - Sherri Sklar l Digitalk Arkitechs Ep. 48

    In this episode, Sherri Sklar shares insights on overcoming growth ceilings in B2B SaaS companies, the importance of aligning sales, marketing, and customer success, and how service firms can leverage AI to transform their IP into scalable products.

     key  topics

    - Growth ceilings in SaaS companies
    - Alignment between sales, marketing, and customer success
    - The 77% disconnect between vendors and customers
    - Using AI to convert service IP into products
    - Diagnosing revenue problems beyond surface symptoms
    - The importance of system-wide approach in revenue growth
    - First 30 days of go-to-market diagnosis
    - Signs of strong IP in service firms for AI transformation

    Stay Connected with Digitalk Arkitechs

    Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world.

    🎙️ Discover more from Digitalk Arkitechs
    Visit our podcast website to explore more episodes, guests, insights, and resources:
    👉 https://digitalarkitechs.com/digitalk-arkitechs/

    Follow
    LinkedIn:    https://www.linkedin.com/in/carolinamc
    Instagram:    https://www.instagram.com/digitalarkitechs/

    Connect with our guest:

    👤  Sherri Sklar
    LinkedIn:  https://www.linkedin.com/in/sherrisklar/?isSelfProfile=false


    Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next.

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    48 min
  • Why AI Projects Fail Without Clear Business Problems - Christophe Zoghbi l Digitalk Arkitechs Ep. 47

    In this episode, Christophe Zoghbi, CEO of Zaka, shares insights on AI transformation, the importance of foundational knowledge, and practical steps for businesses to adopt AI effectively. Discover how to navigate the fast-changing AI landscape and leverage AI agents for business growth.

     key  topics

    - Common misconceptions about AI in business
    - The importance of foundational AI knowledge
    - How to align AI projects with business goals
    - Practical steps for AI training and adoption
    - The role of AI agents in automating tasks
    - How to hire and train AI talent
    - Keeping AI education current amidst rapid change 

    Stay Connected with Digitalk Arkitechs

    Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world.

    🎙️ Discover more from Digitalk Arkitechs
    Visit our podcast website to explore more episodes, guests, insights, and resources:
    👉 https://digitalarkitechs.com/digitalk-arkitechs/

    Follow 
    LinkedIn:    https://www.linkedin.com/in/carolinamc
    Instagram:    https://www.instagram.com/digitalarkitechs/

    Connect with our guest:
    👤  Christophe Zoghbi
    Instagram:   https://www.instagram.com/kristoffzoghbi/
     ZAKA:          https://zaka.ai/

    Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next.

    Subscribe to Digitalk Arkitechs for more conversations with the people building, transforming, and challenging the digital world.

    35 min
  • Is AI Rejecting Your Best Candidates? - Michael Yinger l Digitalk Arkitechs Ep. 46

    In this episode, talent acquisition expert Mike Yinger shares insights on managing remote teams, hiring under pressure, and integrating AI without losing the human touch. Discover practical strategies for effective leadership and recruitment in a digital world.

    key  topics

    • Managing remote teams effectively
    • Using AI to enhance recruitment
    • Leadership strategies for remote and hybrid teams
    • Balancing automation with human touch in hiring
    • Signals of a healthy remote team culture
    • Steps to recover a slipping team culture
    • Candidate experience beyond checkbox approaches
    • AI's role in sourcing and decision-making
    • Referrals and trust in remote hiring

    Stay Connected with Digitalk Arkitechs

    Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world.

    🎙️ Discover more from Digitalk Arkitechs
    Visit our podcast website to explore more episodes, guests, insights, and resources:
    👉 https://digitalarkitechs.com/digitalk...

    Follow 
    LinkedIn:   linkedin.com/in/carolinamc
    Instagram:  https://www.instagram.com/digitalarkitechs/

    Connect with our guest:
    👤  Michael Yinger
    LinkedIn:  https://www.linkedin.com/in/mikeyinger/

    Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next.

    Subscribe to Digitalk Arkitechs for more conversations with the people building, transforming, and challenging the digital world.

    49 min
  • Your Next Employee Could Be an AI Agent - Kenneth Edmonds l Digitalk Arkitechs Ep. 45

    Kenneth Edmonds shares insights on how small businesses can leverage AI agents as virtual employees to scale efficiently, reduce costs, and improve operational workflows. Discover practical use cases, building strategies, and trust considerations for integrating AI into your business.

     key  topics

    - AI agents as virtual employees
    - Building and customizing AI agents
    - Operational workflows and automation
    - Security, privacy, and compliance in AI deployment
    - Practical use cases for AI in small business
    - Trust and human oversight in AI systems

    Stay Connected with Digitalk Arkitechs

    Enjoyed this episode? Subscribe to the channel and turn on notifications so you don’t miss our next conversations about AI, marketing, technology, automation, business, and the trends shaping the digital world.

    🎙️ Discover more from Digitalk Arkitechs
    Visit our podcast website to explore more episodes, guests, insights, and resources:
    👉 https://digitalarkitechs.com/digitalk-arkitechs/

    Follow 
    LinkedIn: https://www.linkedin.com/in/carolinamc/
    Instagram: https://www.instagram.com/digitalarkitechs/

    Connect with our guest:
    👤 Kenneth Edmonds
    LinkedIn: https://www.linkedin.com/in/kenneth-edmonds/

    Liked the conversation? Leave us a comment, share the episode, and tell us what topic you’d like to hear about next.

    Subscribe to Digitalk Arkitechs for more conversations with the people building, transforming, and challenging the digital world.

    52 min
  • Your Buyers Are Researching Without You - Glen Torregiani l Digitalk Arkitechs Ep. 44

    In this episode, Glen Torrigiani explores the evolving landscape of AI-driven sales strategies, buyer enablement, and the dark funnel. Discover how these trends impact B2B sales and what companies can do to stay ahead in a rapidly changing environment.

    key topics

    • The impact of AI on sales and buyer research
    • Understanding the dark funnel and its implications
    • Buyer enablement tools and strategies
    • Challenges of misinformation and confident misunderstanding
    • Personalization in outbound sales and marketing
    • The importance of accurate and complete information in AI responses
    • Strategies for small and medium businesses to compete with larger firms
    • The role of content and personas in sales success
    47 min
  • Why Founder Dependency Lowers Your Company’s Exit Value - Scott Shagory l Digitalk Arkitechs Ep. 43

    In this episode, Scott Shagory shares insights on how founders can build scalable businesses by developing effective systems, reducing founder dependency, and leveraging AI. Discover practical strategies for improving transferability, delegation, and positioning to attract investors and buyers.

    • Systems architecture and its importance in scaling
    • Signs of founder dependency and how to address it
    • The impact of dependency on valuation and transferability
    • How AI can help founders delegate and automate
    • Strategies for building scalable marketing and positioning
    • The importance of financial systems and financial health
    • Creating optionality for future deals and exits
    • The role of leadership rhythm and delegation in growth
    40 min
  • Scaling Without Becoming the Bottleneck - Paulo Miri l Digitalk Arkitechs Ep. 42

    In this episode, Paulo Miri shares his journey from startup founder to corporate leader and advisor, highlighting key lessons on growth, leadership transition, and navigating business challenges in Brazil and beyond.

    key topics
    Transition from startup to corporate life
    Importance of continuous learning and growth
    Challenges of family-owned business succession
    Strategies for scaling founder-led companies
    Impact of economic environment on business in Brazil

    27 min
  • Are You Selling to the Wrong Customer? - Antonio Bonilla l Digitalk Arkitechs Ep. 41

    In this episode, Antonio Bonilla shares his extensive experience in business, marketing, and sales, emphasizing the importance of targeting the right market, strategic planning, and leveraging AI tools while maintaining human connection. Discover practical insights on improving profitability, avoiding common mistakes, and adapting strategies across different markets.

     key  topics

    Importance of defining the correct target market
    Signs a business is aiming at the wrong market
    Connecting strategy with sales team behavior
    The three pillars of business success: sales, benefits, structure
    Common mistakes in B2B sales teams
    Using AI as a tool, not a replacement for human connection
    Adapting strategies to different country needs
    Actions to increase profitability in six months


    26 min
  • From BMW to Agribusiness - Amir Ternes Hamad l Digitalk Arkitechs Ep. 40

    Amir shares his journey from working with BMW to founding Neutralis, highlighting lessons learned about market understanding, innovation, and the role of AI in small business growth.

    key topics

    • Market understanding and customer needs
    • The importance of governance and process
    • Using AI to scale and innovate
    • Challenges of startup validation and testing
    • Balancing strategy and execution
    38 min
  • The Risk of Using AI Without Security - Jason Makevich l Digitalk Arkitechs Ep. 39

    In this episode, cybersecurity expert Jason Makevich shares insights on building scalable cybersecurity businesses, the impact of AI on cybersecurity, and strategies for small and medium-sized businesses to enhance their security posture.

    key topics
    Building scalable cybersecurity companies
    The role of trust and character in leadership
    The impact of AI on cybersecurity defenses
    Challenges faced by MSPs in cybersecurity
    Strategies for small businesses to manage cyber risks
    The evolution of cyber threats with AI
    Best practices for cybersecurity governance
    Opportunities in AI-driven cybersecurity solutions

    37 min

About Digitalk Arkitechs

From the publisher's feed

Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by…