This latest episode of Digitally China has a special format, partly recorded live from D-Congress, one of the largest e-commerce conferences in Europe where co-host Tom Xiong and producer Jacob Lovén moderated panels with Chinese e-commerce experts.

In this episode we’ll listen to excerpts from Shenyi Wu (former CFO of Pinduoduo and RED) and Julie Chen (former Sequoia Capital China) that have founded the new western-focused e-commerce platform Flamingo.shop. Together with them we discuss how the Chinese e-commerce market have become the global leader, what the secret sauce behind social e-commerce is and how this has a potential to disrupt Amazon.

We also get to listen to Tingting Fang, Brand Director of JudyDoll which is one of the fastest growing cosmetics brands in China. Just founded 18 months ago, they have already surpassed established companies such as L’Oreal by utilizing social e-commerce and the new ways to both engage and sell products online.

Topics this episode covers:

• What is Social E-commerce?
• Why was Pinduoduo able to grab market-share from much larger players such as Alibaba?

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