Den Digitala Draken

Digitally China: TikTok och "new social"


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A few weeks ago, in December 2018, Tencent Music did their highly anticipated IPO on the New York Stock Exchange valuing the company to $21.3 billion. Often being described as the "Spotify of China", we're looking into what Tencent Music actually is and what they might represent for the future of music, globally.


Under December 2018 gjorde Tencent Music sin sedan länge förväntade börsnotering i New York på en värdering på 21,8 miljarder dollar. Ofta beskrivet som "Kinas Spotify", vi gräver i vad Tencent Music egentligen är och hur det skiljer sig från det Svenska musikundret.


Gäst: Jonas Leijonhufvud, journalist at DI Digital and currently writing a book about Spotify.


With a user base of more than 800 monthly active users and revenue of around $2 billion the detail that has impressed the most is their profit margin of 20%. Or actually even the fact that they, as a music streaming company, even are able to turn a profit.


In this episode we'll go through what Tencent Music is, how they are different compared to Spotify, if they can influence the global music industry and hypothesise about why they didn't merge with Spotify, something rumoured earlier in 2018.


Episode summary: 

  • What is Tencent Music and how come they are profitable?
  • What are the differences between the music industry in China and the west?
  • Music streaming as a part of a music ecosystem - will we see the same development outside China?
  • Asia - the future battleground - what will happen?






Medverkande: Tom Xiong och Eva Xiao.

Musik: Licens Epidemic Sound. Blue Dot Sessions.

Producent: Jacob Loven


Har du funderingar eller tips på ämnen som vi ska ta upp? Kontakta oss i sociala medier eller på digitaladraken.com. Den Digitala Draken är en subjektiv men oberoende skildring av utvecklingen av digitala tjänster i Kina och dess aktörer. I produktionen används ljudklipp från exempelvis nyhetssändningar. Dessa har ej förvrängts ur kontext och innehar relevans för skildringen samt skall anses användas under "fair use”.


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