"The phrase [Content is King] has been replaced with "Content is Queen," "Audience is the King," "Content is the Servant," "Social Media is the Kingmaker," and several others. The message is the same. Quality content delivered to your audience will produce results. Interesting and new information provided on a brand's social platforms will mark the brand higher in search engine results." - Deb Evans, Franchising World 2013

This week on Franchise Today, Deb Evans, President of Deb Evans Consulting and Founder & co-host of the popular podcast, Social Geek Radio shares her insight and perspective on the increasingly complex, yet now mainstream digital world. Deb, along with Franchise Today co-hosts, Stan Friedman and Paul Segreto explore the importance of sharing quality content online in order to be heard through the maze of chatter that occurs on a daily basis. From social media to personal branding, brands and their leadership alike should be 'actively' utilizing the digital world to remain relevant in the eyes of stakeholders at all levels - and utilizing technology makes it easier than ever before.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.