As obsessed about the customer journey as we are, are the team at GreenRope. GreenRope is a complete CRM with marketing automation perfect for maximizing growth and efficiency. The Marketing Director, Alessandra Gyben joined us to dive into their efforts to help clients create a more cohesive, streamlined, and personalized customer journey. The CRM world is competitive and crowded and Alessandra offers us insights into how they stand out and equally support their own customer journey in an attempt to offer the best user experience and create a domino effect of referrals.