#DigitalRetailer Podcast

What is a measurement strategy?

A measurement plan is an high level plan that establishes how business goals are to be measured. This strategy follows a path starting with a top-line business objective, which is then broken down into measurable goals, KPIs, metrics, and finally ways to segment those metrics

Event Marketing is a crucial part of dealership marketing. Equally important to a Dealership's Brand Marketing and Campaign Marketing – Digital Events drive incremental traffic to your showroom and net additional sales. The number one trigger that will accelerate a vehicle purchase is: "finding a deal or incentive I cannot refuse.” Digital Only Event Marketing is the best way to communicate to potential buyers "a deal that is too good to pass up."

Get the Right Message, in front of the Right Buyer at the Right Time and in the Right Place.

David Farmer, CEO / Founder intice.

What is a UTM Code?

How to use a UTM Code?

UTM Code Generator?

What does UTM Stand For?

How does a UTM Code Work?

Where can you see UTM Data in Google Analytics?

Google Analytics - David Farmer - intice.

Acquisition, Behavior, Conversion.

Is there a difference between Facebook Inventory ads and Facebook Marketplace? Yes.

Using Explainer videos to enhance a dealership's website experience. We cover using videos to explain the Visa Test Drive Offer, Trade Evaluation Process including Express Cash Offer, plus Shopper Express - our Full Digital Retailing Technology and CreditScore Express - providing the ability for customers to get their Real FICO Credit Score on your Dealership's Website. What is Digital Retailing?

What is a FICO Score?

How can I get my credit score for FREE?

How can I get a real offer for my car, truck of SUV?

How can I schedule a test drive of a new or used Vehicle?

Post-Activation Review Request

After a customer activates their Visa Reward Card a request is presented to complete a Dealership Visit Review. This review can be completed in the intice proprietary review application or through any 3rd Party source including Google Reviews; DealerRater etc.

Custom Visa Activation Portal

One Question Visit Survey - Identify the result of the dealership visit including reason for No-Sale. Results automatically emailed to dealership management team for post-visit follow up.

How can you track button clicks on your dealership's website? How to use Events in Google Tag Manager to measure how many people will click a Call To Action Button on your SRP and/or VDP.

#GoogleAnalytics #GoogleTagManager #SRP #VDP