Craig Snyder,  is a veteran political and corporate consultant, nationally leading federal government relations expert, former Chief of Staff to United States Senator Arlen Specter, GOP nominee for Congress, a founder and Managing Partner of Ikon Public Affairs, and most recently President and CEO of the World Affairs Council of Philadelphia.

Dr Rushana Khusainova, PhD is a business coach and an author of research inspired blog Rushana Coaching. She is also a lecturer in marketing at Aston Business School, Birmingham, UK.

Her main expertise is centred around salesperson motivation, success factors and money mindset.

Rushana along with the co-authors is a winner of a prestigious 2018 James M. Comer Award for the best contribution to selling and sales management theory.

In this episode, we have Dr Kimberly Whitler, as our guest, who is a Senior marketing professor at coveted Darden School of Business, Virginia, USA. She consistently writes business and marketing articles in Forbes magazine. She recently has authored a book on Positioning namely - 'Positioning for Advantage', which is a must read for brand managers, CMOs, CEOs, marketing enthusiasts and students. She talks deeply on the positioning in this episode and why is it very important for the brands these days to think and act in a way which shall be beneficial for their brands to stand differently in their crowd market! Case study of #Amazon vs #Walmart.

#Marketing #B2C #Branding #Business #CMO #Vision #Mission #ConsumerBehaviour

Paul Barnett, from London, UK, has been Founder & CEO of Enlightened Enterprise Academy carrying deep & vast expertise in business strategy space having unique point of view on creating value for who, providing research and lot other things to the business community for sustainability in businesses. The Strategic Management Forum founded by Paul will be one of several forums that form part of the Enlightened Enterprise Academy. Activities will include research-led inquiries, events, publishing and the development of an academy. The academy will be guided by values and a philosophy to be outlined in the Enlightened Enterprise Manifesto.