Pandemic has moved your customers online. It is finally time to start advertising and promoting your products to reach your audience online. 

There are 2 types of ad buying options that you can opt for. 

Direct Ad buying - Where everything is fixed. Cost, number of impressions against the cost and duration.

Programmatic Ad buying - Is something that you must opt for. This is a more automated process when it comes to ad buying. You add precise targeting, set your daily budget limit, and let the software do the trick. 

Listen to this Episode to understand between the difference.