DigiMaddy - Digital Learning Lab

Crawl budget is the amount of resources Google is willing to spend crawling your website. It could be said that your crawl budget equals the number of pages crawled per day, but it’s not exactly true. Some pages drain more resources than others, so the number of crawled pages can vary even though the budget remains the same.

When allocating the crawl budget, Google will generally look at four things: your website’s popularity, update rate, number of pages, and the capacity to handle crawling. But even though it’s a sophisticated algorithm, there is still room for you to interfere and help Google manage the way it crawls your website.

CPA marketing, also known as cost-per-action marketing, is a style of the affiliate marketing model that offers a commission to the affiliate when a specific action is completed.

The lead action can be anything from making a purchase to getting a quote, watching a video, or filling out a form.

CPA networks then promote these campaigns through affiliates.

The CPA affiliates are paid a set fee each time a referred visitor completes the action or offer.

CPA marketing is the most scalable and ROI-positive way to monetize your website.

Unlike other marketing tactics where you pay to advertise your brand with no guarantee of sales, CPA marketing allows you to only pay after the sale occurs at a rate you determine.

For example, if you’re selling a Rs100 pair of sneakers and you pay your CPA partners a 10% commission after the sale, you only pay Rs 10 in marketing spend and enjoy a return on ad spend (ROAS) of 10:1.

Online reputation management or simply ORM. It’s another area of business to look after, especially during the pandemic. Here’s all you need to know about online reputation management, and more. 

Consumers talk about products and brands on social media, share feedback, opinions, or discuss recommendations. Influencers, industry experts, and media share reviews that reach hundreds of thousands of people.

Good online reputation of a business is key to win the hearts of consumers on the Internet. Especially as your competitor is one click away.

Hello, my name is Madhura Chaudhuri, I am a digital marketing consultant and an educator living in Bangalore.

I've held a variety of jobs that simultaneously qualify me to do nothing and everything. I've worked across industries like Healthcare, Hospitality, Telecom, Electronics Manufacturing, Government campaigns, and Startups. I've managed and marketed websites with over 1 Mn users per day,  and I've helped clients systematize their sales and marketing via digital mediums.

Outside of this, I am also a Co-founder of an Online community marketplace called TinkerSale. We are building a platform to empower home-based sellers or entrepreneurs to sell their products online. In today's competitive world, I believe being present on as many platforms as possible will help you grow your business.

No matter what, I keep my passion for mentoring individuals like you and also to become an entrepreneur, alive. 

That's a little bit about me.

What is conversational marketing?

Conversational Marketing is a method of engaging with website visitors and converting leads via dialogue-driven activities. 

It aims to create relationships with the consumer by building trust through conversations and by making the buying experience as smooth and easy as possible.

This can be done by using tools that integrate options like messaging apps such as WhatsApp, Facebook Messenger, etc. into one platform.

This approach doesn’t mean stopping your PPC and converting everything – this is just a new tool available to marketers and a slightly different way of thinking about the objectives. 

Essentially, it is all about connecting your marketing activities directly with the sales team, ideally through one platform, so the user has a smooth journey down the funnel.

Hello, my name is Madhura Chaudhuri, I am a digital marketing consultant and coach living in Bangalore.

My life reads like the story of many entrepreneurs - I've held a variety of jobs that simultaneously qualify me to do nothing and everything. I've worked across industries like Healthcare, Hospitality, Telecom, Electronics Manufacturing, Government campaigns, and Startups. I've managed and marketed websites with over 1 Mn users per day,  and I've helped clients systematize their sales and marketing via digital mediums.

Outside of this, I am also a Co-founder of an Online community marketplace called TinkerSale. We are building a platform to empower home-based sellers or entrepreneurs to sell their products online. In today's competitive world, I believe being present on as many platforms as possible will help you grow your business.

No matter what, I keep my passion for mentoring individuals like you and also to become an entrepreneur, alive. 

In this episode, we are going to understand about how search engine works?

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. 

Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

And, the main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

HOW SEARCH ENGINE WORKS?

When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result.

Specifically, Google scans its index of “hundreds of billions” of pages in order to find a set of results that will best answer your search.

Even though Google doesn’t make the inner workings of its algorithm public, based on filed patents and statements from Google, we know that websites and web pages are ranked based on:

relevancy, authority, and usefulness

Continue listening. 

User nurturing is the process of building relationships with prospects, with the goal of earning their business once they are ready You do this by being helpful and relevant and Providing value beyond what you sell.

In this episode, I am talking about user nurturing or the lead nurturing process. Lead nurturing is effective, but it’s a lot to manage. You want a powerful tool that can help you implement a lead nurturing program. 

HubSpot is a simple to use but powerful marketing platform that can help you nurture leads. You will learn about the 3 elements of user nurturing - Timely, efficient, and targeted.

Go ahead and listen to the episode. 

Here is an episode on what are the types of websites that one can create. There are 1,820,211,679 websites online right now which can provide you with a lot of website studies. Learn about the broad categories here and identify the best category for your business or brand.

It is crucial for any business to pay attention to website design. 

Choosing the right design is imperative for your target audience. 

Good design is much more than simply an appealing look, but also drives user engagement and is highly targeted to the needs of the audience viewing the site. 

Pay attention to what other companies have done with their website design and quickly identify which format works best for each project. Knowing what others have accomplished with different page types gives you a strong feel for the kind of website that will work best for you.

So what type will you create?

Whatever type of website you choose to create, it’s important to think through what you want from it and make sure you design it based on the particular goals you have in mind. And one of the first things you’ll need to figure out before your website goes live is where to host it.

Email marketing is still preferred as a medium for brand promotions and sales. Customers rely heavily on email communication both in personal and professional usage. 

This podcast captures the key objectives and importance of why one should use email marketing as an acquisition channel. 

Welcome! I'm Madhura Chaudhuri, a marketing coach, and consultant. 

I have fulfilled full-time roles across industries like Healthcare, Hospitality, Telecom, Electronics Manufacturing, Government campaigns, and Start-ups and helped businesses (B2C and B2B) in every industry with digital marketing strategy, planning, and execution. 

My primary focus has been marketing, I have worked on both strategy and execution, working in the cross-section of content, user acquisition, marketing, business development, community, and product. Outside of this, I am also a Co-founder of an Online community marketplace called TinkerSale. 

We are building a platform to empower home-based sellers or entrepreneurs to sell their products online. In today's competitive world, I believe being present on as many platforms as possible will help you grow your business. 

No matter what, I keep my passion for mentoring individuals like you and also to become an entrepreneur, alive. That's little bit about me. 

When done correctly, email marketing serves as a tried-and-true way to get readers to download content, convert prospects on special offers, and upsell existing customers. 

Welcome emails provide a warm welcome to your new subscribers, they also provide them with relevant content at the right time, when they are psychologically ready for you. By the end of the session today, we will create your first or next welcome email that'll make people love you and want to read your future emails - without the hype or needing to learn "copywriting." 

First impressions count When someone visits your website and submits their email, it means they are seriously interested in your product or service. Literally, they are asking you to communicate further with them. 

As a matter of fact, 74% of subscribers expect to receive a welcome email. You need to think and plan your communication for the first 3 to 5 emails thoroughly. 

Pandemic has moved your customers online. It is finally time to start advertising and promoting your products to reach your audience online. 

There are 2 types of ad buying options that you can opt for. 

Direct Ad buying - Where everything is fixed. Cost, number of impressions against the cost and duration.

Programmatic Ad buying - Is something that you must opt for. This is a more automated process when it comes to ad buying. You add precise targeting, set your daily budget limit, and let the software do the trick. 

Listen to this Episode to understand between the difference.