CPA marketing, also known as cost-per-action marketing, is a style of the affiliate marketing model that offers a commission to the affiliate when a specific action is completed.

The lead action can be anything from making a purchase to getting a quote, watching a video, or filling out a form.

CPA networks then promote these campaigns through affiliates.

The CPA affiliates are paid a set fee each time a referred visitor completes the action or offer.

CPA marketing is the most scalable and ROI-positive way to monetize your website.

Unlike other marketing tactics where you pay to advertise your brand with no guarantee of sales, CPA marketing allows you to only pay after the sale occurs at a rate you determine.

For example, if you’re selling a Rs100 pair of sneakers and you pay your CPA partners a 10% commission after the sale, you only pay Rs 10 in marketing spend and enjoy a return on ad spend (ROAS) of 10:1.