DigiMaddy - Digital Learning Lab

Google Search Console, is search-engine focused, providing tools and insights that can help site owners improve visibility and presence in the SERPs.

When monitoring performance and identifying improvement opportunities in Google organic search traffic, it’s critical to understand the queries that are bringing search traffic to the site. 

Queries fall into Branded and non-branded queries. 

Branded queries – 

Visitors are searching for the brand directly. These searches can be further categorized: brand name or domain name searches, searches for product names, local branded searches (if your company includes physical locations or service areas), and so on.

Non-branded queries – 

Visitors aren’t searching for your brand specifically, but are looking for what your site offers. 

If most of the organic search traffic is from searches for your brand name or domain name, your site may be missing substantial SEO opportunities. Increases in organic search traffic may be due to non-SEO factors, like increases in offline advertising. Tracking branded and non-branded organic search traffic separately enables you to better measure the impact of your SEO efforts

The #1 result in Google’s organic search results has an average CTR of 31.7%.

This episode highlights the key components for starting with your digital campaign strategy. While, you listen to this audio, focus on the following keywords:

1. Goals & objectives

2. USPs

3. Target audience

4. Marketing funnel

The recent COVID-19 pandemic has proved to be a game-changer for the majority of us. It has changed the way we behave and perceive things. 

Many of our habits have changed. We are experiencing a new world altogether. 

This unexpected and adverse shift in habits and mindset has impacted the economies heavily. Many have taken a bad hit. 

But in some cases, the results are exponentially positive. So the adaptability and creative decision making will play a key role in the sustainability of the enterprises. In this episode, I am discussing the new facts and figures that will observe new trends shaping up for the businesses.

Subscribe to a blog called thinkwithgoogle.com for more interesting data. 

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