The Direct Booking Success Summit is nearly here! I just wanted to say a few

‘thank-you's’ to the people behind the scenes and to let you know what we have in store for you at the summit this week. Plus I’ll give you a look at awesome prizes and VIP content on offer, I can’t wait to see you there.

Topics discussed:

• A big thank you to Carol and Nina for helping me put together everything needed to run this summit
• All the speakers and their presentations
• How we might be able to compete with the in-person conference
• The new live sessions
• Playing Bingo with some great prizes
• Our Summit sponsors
• How you can watch on replay if you’ve missed the summit
• 15 awesome bonuses from our speakers and sponsors

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

Join me at the online Direct Booking Success Summit (27-29 September 2022) https://www.directbookingsuccesssummit.com

In today's episode, I speak with Louise Brace, owner of Rental Tonic who helps owners and hosts create direct booking strategies for their Direct Booking websites and other channels. Louise is a copywriter and digital marketing strategist and is also speaking at the Direct Booking Success Summit this year

Topics discussed:

• Home is where your heart is
• How marketing your property has changed in the last 10 years
• Converting your inbound content
• Creating the whole story around your accommodation experience
• Making copywriting both SEO and human friendly
• Who do you want to welcome into your home?
• Making friends and receiving those five-star reviews
• What direct booking success summit means to Louise
• 
  

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

CONNECT WITH Louise Brace:

Website: https://rentaltonic.com

Facebook: https://www.facebook.com/RentalTonic

Instagram: https://www.instagram.com/lou_brace

LinkedIn: https://www.linkedin.com/in/louisebrace/

Join me at the online Direct Booking Success Summit (27-29 September 2022) https://www.directbookingsuccesssummit.com

Today we speak with serial entrepreneur Heather Bayer who has been immersed in the vacation rental industry for over 25 years. In this episode, Heather shares her story and also what is coming up for her since selling her 95% book direct, 20-year-old company in Canada earlier this year.

Hear how the idea was born for her to leave the UK and head to Cottage Country in Ontario, Canada. And how the direct booking landscape looked in 2003, what’s changed and what the future may hold. Heather also shares another terrible Airbnb shut down story and gives some top reasons to take direct bookings.

Topics discussed:

• The other residents in the cottage
• Buying our first property six weeks after the idea
• Marketing Ontario cottages to the UK
• Started with direct bookings as there was nothing else in 2003
• Then came HomeAway, Trip Advisor and finally Airbnb
• Selling a 95% book direct company in 2022 and it’s future
• Another Airbnb shut down story
• Top reasons to take direct bookings
• What Direct Booking Success means to Heather

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

CONNECT WITH Heather Bayer:

Websites: https://www.vacationrentalformula.com/

Podcast: https://podcasts.apple.com/gb/podcast/vacation-rental-success/id599200191

Instagram: https://www.instagram.com/cottageguru/?hl=en

Facebook group:https://www.facebook.com/groups/business.of.str.property.management

Linkedin: https://www.linkedin.com/in/heather-bayer-8773986/?originalSubdomain=ca

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Put your hands up if you believe that sustainability should be a core part of your business. Now keep your hand up if you are already implementing sustainable actions.

How did you do?

This is just a snippet of my conversation with Bob Garner, another speaker at this year’s Direct Booking Success Summit, starting on the 27th of September.

Bob owns and operates Casal dei Fichi, six holiday apartments in Le Marque Italy. His other passion is that he spends a lot of time on environmental issues. Trying to persuade our industry to adopt sustainable practices and attract and retain guests who are looking to stay sustainably.

Topics discussed:

• Environmentally-friendly holidays
• 300 pizza parties
• Sustainable rebuild in Italy
• The impact of sustainability
• Persuading the travel industry on sustainability
• Net zero by 2050
• Tourism declares a climate emergency
• What direct booking success means to Bob

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

CONNECT WITH Bob Gardner:

Website: https://www.casaldeifichi.com

Linkedin: https://www.linkedin.com/in/bob-garner-%E2%93%A5%F0%9F%8C%B3-75a73727/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Ever thought of what it would be like to start your own B&B business in a foreign country, virtually on your own with children? That is what today’s guest, Yvonne Halling did. And that’s only the start of her amazing story of reinvention.

 Yvonne Halling is a speaker at this year's Direct Booking Success summit this September. Yvonne's jaw-dropping story will have you hooked from start to finish. Plus, she has some fantastic nuggets of advice on how to fill your rooms throughout the year.

Topics discussed

• Creating a B&B business as a mother, wife and British citizen in France
• Attracting guests before the internet
• When the hobby became a business
• Dealing with a home fire and family depression
• Personal development is essential in the direct booking business
• A direct bookings business is primarily mindset
• Creating the type of experiences that set us apart from hotels
• What Yvonne will be speaking on at this year’s summit
• What direct booking success means to Yvonne

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

CONNECT WITH Yvonne Halling:

Website: https://www.bedandbreakfastcoach.com

YouTube: https://www.youtube.com/c/YvonneHallingTransformationalBusinessCoach

Facebook: https://www.facebook.com/CoachingforBedandBreakfastOwners/

Linkedin: https://www.linkedin.com/in/yvonnehalling/

Instagram: https://www.instagram.com/bedandbreakfastcoach/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Hello and welcome to episode 9. Today I am chatting with another returning Direct Booking Success Summit speaker, it’s Kelly Odor; Marketing Director at Bookster.

Kelly is an accomplished leader with 22 years of experience in the areas of marketing, business development, product development, and strategic planning within multiple industries. 

She is frequently recognised for her expertise at industry-wide events, and the Direct Booking Success Summit is no different. I’m thrilled to have her back again to speak. 

This year, Kelly will be speaking on simple techniques to attract the people you want.

Topics discussed:

• What Bookster is and how it helps the short-term rental industry
• Incorporating SEO into your web design
• What has kept Kelly in the industry
• Looking at the impact on the environment both personally and as a company
• What Kelly is going to be speaking about at this year’s summit
• Being in control of your guest data, email data, business rules and outlays
• What direct booking success means to Kelly

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

CONNECT WITH Kelly Odor:

Website: https://www.booksterhq.com/

Instagram: https://www.instagram.com/booksterhq/

Linkedin: https://www.linkedin.com/in/kelly-odor/?originalSubdomain=uk

Twitter: https://twitter.com/kelly_odor 

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Welcome to episode 8, in this episode I speak with my good friend and fifth-generation Texan, Jodi Bourne (no relation to Jason!). We delve into Jodi’s specialisations in the rental industry plus a quick peek into what Jodi will be delivering in the Direct Booking Success Summit in September.

Jodi helps busy and frustrated hosts build a badass vacation rental business that WOWS their guests and increases direct bookings. 

She works with vacation rental, glamping, and boutique property management companies to build rewarding and successful hospitality businesses, create curated guest experiences and market their properties off of online travel agent sites like Airbnb and VRBO. 

Plus Jodi’s an advocate for industry-wide professionalism, sustainable tourism and booking direct.

Topics discussed:

• What made Jodi want to specialise in vacation rentals
• When the guest experience starts
• Building professionalism at the Vacation Rental Business School
• The secret sauce of being successful on social media
• Keeping away from shiny object syndrome and concentrate on what works for you
• Authenticity in your marketing
• What direct booking success means to Jodi

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

CONNECT WITH Jodi Bourne:

Website: https://jodibourne.com/

Facebook: https://www.facebook.com/HeyJodiBourne

Instagram: https://www.instagram.com/heyjodibourne

Linkedin:https://www.linkedin.com/in/jodibourne/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Do you like the idea of adding additional services to your rental offer or perhaps you want to provide some activities for your guests but aren’t sure what you can deliver? Then this episode is for you.

I spoke with Di Hammill, one of the Direct Booking Success Summit returning speakers from last year and she has a great presentation to share at this year’s summit so stay tuned to find out more.

Di is not only a glamping site owner and activity provider but a qualified teacher, a Permaculture designer, a natural beekeeper, an archery GB instructor, a blackbelt in TaeKwonDo, a survival medic, a NNAS navigation tutor plus a natural navigation tutor, and a Member of the Association of Foragers. Di is seen as one of the country's leading experts in simple, natural lifestyle and self-reliance and is often asked to comment in the media or speak at national shows about various aspects of her work.

Topics discussed:

• The amount of last year’s bookings in comparison to this year
• Advice for those thinking about starting their own glamping site
• Don’t be frightened to delegate
• Getting strategies and systems in place
• How to add an experience to your holiday/vacation rental
• Becoming more than just accommodation in this current competitive market
• Keeping the personal touch with your guests
• Empowering accommodation owners to look at their customer journey – from initial contact to glowing review!

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

CONNECT WITH Di Hammill:

Website: https://www.wildharvest.org

Facebook: https://www.facebook.com/thetipifolk

Instagram: https://www.instagram.com/wildharvest_tipis_and_courses/

Linkedin: https://www.linkedin.com/in/wildharvestschool/

Join us at the virtual Direct Booking Success Summit (27-29 September 2022), head to https://directbookingsuccesssummit.com/ to get on the waitlist.

Think about a goal you would like to achieve in your business …. but you only had 24hrs to do it. Do you think you could achieve it? Or would you be completely overwhelmed? 

This week, not only do I tell you about the rest of the amazing speakers at this year's Direct Booking Success Summit but I also give you a few tips on how to get the most out of the summit for you and your business.

Topics discussed

• Introducing the second half of the Direct Booking Success Summit Speakers
• How not to get overwhelmed at the summit
• You're the one person who knows your business inside and out, think at what you want to learn about right now
• Focus on the topics that will help you now
• I want you to take action from what you learn at the summit
• The All-access Pass will give you ongoing access to all the presentations
• The VIP All-access Pass will give you even more to help you achieve more direct bookings

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). 

Direct Booking Success Summit Speakers mentioned in this episode:

Elaine Watt – https://stayworcestershire.co.uk

Sarah Orchard – https://get-fully-booked.com

Yvonne Halling – https://www.bedandbreakfastcoach.com

Neely Khan – https://neelythere.co.uk

Bob Gardner – https://www.casaldeifichi.com

Louise Brace  – https://rentaltonic.com

Damian Sheridan – https://bookdirect.show

And me… Jenn Boyles – https://directbookingsuccess.com

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). 

This week we are asking the question, Why? Why did I start the Direct Booking Success Summit last year? Well, it's quite simple, we all work for ourselves and it can get a little lonely out there. I just knew it would be a great idea to pull together a collection of experts in one place to share their knowledge and have a safe space to bounce ideas off of like-minded businesses and to meet and greet new faces. Plus I'll tell you a bit about a few of the great speakers we have this year!

Topics discussed

• Why I started the Direct Booking Success Summit last year
• Many of us don’t have a team we can talk through our ideas with
• Conferences are a great way to bring us all together
• All presentations at the Direct Booking Success Summit are free 
• All Facebook events are free
• This year 17 speakers are lined up to give presentations – real learning opportunities

CONNECT WITH Jenn Boyles

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022)

Direct Booking Success Summit Speakers mentioned in this episode:

Heather Bayer – https://www.vacationrentalformula.com

Julie George – https://milliondollarhost.com.au

Jodi Bourne – https://jodibourne.com

Di Hammill – https://www.wildharvest.org

Si Ranshaw – https://www.siranshaw.com

Michelle Woodman – https://ditchurota.co.uk

Kelly Odor – https://www.booksterhq.com

Tyann Marcink – https://tyannmarcink.com

Kate Stinchcombe-Gillies – https://touchstay.com