On this episode of Direct from the Expo, the Collab Collective’s Craig Durr speaks with Malachi Threadgill, VP and Head of UCC Marketing at GoTo. Recorded live at Enterprise Connect 2026, the conversation explores how GoTo is expanding its vertical strategy across automotive, education, and healthcare with purpose-built unified communications solutions powered through embedded AI, and how the company approaches industry-specific challenges through a platform designed to simplify communications, support operational efficiency, and create new opportunities for partners delivering business value.