Direct mail continues to be one of the most effective marketing channels for businesses, nonprofits, and campaigns. But effectiveness does not have to mean higher costs. At Burlington Press, we see it every day. The mailings that perform best are not always the most expensive. They are the most thoughtful.

If you are working with a limited budget, these five strategies can help you improve response rates, reduce waste, and get more value from every piece you send: https://burlingtonpress.com/2025/12/19/direct-mail-on-a-budget-how-to-get-better-results/