<p>The continuing exploration of why local advertising doesn't work. In this episode I look at a very specific type of adverting, so called direct response advertising. How to do it, and how to make sure it works. </p>

The continuing exploration of why local advertising doesn't work. In this episode I look at a very specific type of adverting, so called direct response advertising. How to do it, and how to make sure it works.

<p>The continuing exploration of why local advertising doesn't work. In this episode I look at a very specific type of adverting, so called direct response advertising. How to do it, and how to make sure it works.&nbsp;</p>

Direct Response - Why your advertising doesn't work - Part 3

The 'Simple Business Manifesto' declares that our businesses and our lives are way too complex. We must work to simplify them at every turn in order to free up our time for more important things, and reduce the stresses in our lives that will surely kill us! 
The problem is, simplicity is the ultimate sophistication, and is ironically one of the hardest things in the world to achieve. 
Featuring author of 'the 'simple business' manifesto' Tony Dowling and guests.

Business

The 'Simple Business Manifesto' declares that our businesses and our lives are way too complex. We must work to simplify them at every turn in order to free up our time for more important things, and reduce the stresses in our lives that will surely kill us! The problem is, simplicity is the ultimate sophistication, and is ironically one of the hardest things in the world to achieve. Featuring author of 'the 'simple business' manifesto' Tony Dowling and guests.

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Direct Response - Why your advertising doesn't work - Part 3

Direct Response - Why your advertising doesn't work - Part 3