Welcome to a riveting conversation where we unravel the secrets of direct-to-consumer (DTC) marketing with none other than Mike Ortiz. Get ready to explore the fascinating world of digital marketing as Mike shares his invaluable expertise in leveraging Google My Business and Local Service Ads to foster relationships and generate leads. With his insights, we promise to guide you through the labyrinth of customer reviews and show you how to effectively utilize platforms like Inspector Toolbelt for your benefit.

The episode takes an interesting turn as we venture into the realm of home inspection businesses with Mike, who shares his tried and tested strategies for traditional advertising. From targeting the right customers to utilizing old-school methods like yard signs, Mike has got you covered. What's more? We discuss ancillary services such as septic inspection, solar inspection, and water quality testing, taking a deep dive into how these can be incorporated into your business model for maximum benefit.

Just when you thought it couldn't get any more exciting, we bring Artificial Intelligence (AI) into the mix. Hear first-hand from Mike about his experiences with AI in report writing and the potential he sees for AI in marketing. His insights on leveraging AI for creating unique content and enhancing visibility in Google searches are not to be missed. All this, and more, in our engaging conversation with Mike Ortiz. Tune in to hear Mike’s experiences, fears, and advice on staying ahead of the competition by using AI and creating value for customers. And of course, don't miss out on his thoughts on the role of AI in the home inspection industry. It's an episode packed with useful insights and fascinating discussions, so don't miss it!

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*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.