Speed. That’s the word coming out of Directions NA and this episode proves why.

In this live conversation, Stephanie McColly of Crestwood Associates breaks down the 3 forces reshaping the ERP channel right now:

• the unstoppable momentum of AI
• the overlooked power of ISVs
• And the growing pressure on partners to keep up

From native AI agents inside Business Central to the real-world challenges customers are facing, this isn’t a hype-filled AI conversation—it’s a reality check.

💡 Key insight: The winners won’t be the ones who “master” AI… They’ll be the ones who help customers make sense of it.

Fast-moving, insight-packed, and straight from the show floor—this is Channel Buzz at its best.

Chapters:

00:00 – Live from Directions NA + Meet Stephanie McColly
Setting the stage and introducing the partner perspective

02:30 – The ERP “Value Gap” & Why ISVs MatterWhere ERP falls short—and how ISVs unlock more value

05:30 – The Partner Advantage: What Actually WorksReal-world insights from seeing what clients are using successfully

08:30 – AI Is Creating a DivideWho’s keeping up, who’s not—and the growing confusion

11:30 – The Big Takeaway: AI Speed Is EverythingWhy no one can keep up—and why “speed” defines the future

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