Know the Smart Strategies to take Your Marketing to the Next Level as our Innovation Strategist @Fay-Louise Hayden will be speaking with Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His client list includes eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California - Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix – just to name a few. Before that, Michael was the VP of Solution Development at The Results Companies, where he developed and launched the company's first content marketing campaign. During his time there,the company's revenue grew from less than $20M to over $100M. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and the Huffington Post, and he is a speaker for audiences spanning from the northeastern United States to the southeastern coast of China. Michael graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, the production company behind VH1 hit show Pop Up Video. He also created, ran, and moderated the New York Tech Alliance’s Interactive Marketing panel series. His new book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, to be published by McGraw Hill, will be available everywhere books are sold on January 12, 2021.