SMACK Hospitality

Dirk Bakker – Colliers | The Money Moves Behind Hospitality’s Hottest Destinations

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Money talks, but hotels walk the walk!

And Dirk Bakker knows exactly which ones are worth your attention…

We’re warming up this month of November with an episode packed with insider perspectives from Dirk, Head of EMEA Hotels at Colliers.

During the Future Hospitality Summit 2025 in Dubai, Dirk and Fritz dove into what’s shaping hotel investments, how destinations get Instagram-famous overnight, and much more…

In other words, you’ll hear about:

  • Investment Outlook EMEA: trends, risks, and where the smart money is going
  • Travel & Experience: the destinations that still deliver jaw-dropping guest moments
  • AI & Service: which parts of hospitality tech can replace humans, and which can’t…

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